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Published on:

8th Sep 2026

Are we digital tenants? Tech aspect nobody talks about!

Are we digital tenants? Tech aspect nobody talks about!

Software ownership and digital sovereignty are the tech nobody talks about. Are we digital tenants? After forty years in software development, Fatima is blunt: if you do not own your code, you rent your business, and free software is the way out.

She started at seventeen. She is sixty now. Multinationals, software houses, her own company. In this episode of The Upgrade Zone, Daniel Chrzastek asks her how AI actually got here, why language models make things up, and what it costs a business to stay a digital tenant instead of a digital owner.

Subscribe for more conversations with business owners about the tools and decisions behind their businesses.

If you run your business on tech somebody else controls, and almost all of us do, this one is for you. Software ownership and digital sovereignty are about to matter far more than they did.

WHAT WE COVER

- How computing got here: switches, punched cards, assembly, and AI as the newest layer

- Why AI failed for decades, and the researcher who worked out the algorithms were starving

- How large language models came out of email autocomplete

- Why models hallucinate, explained through a scholar who never left the library

- The cloud is just someone else's computer

- Digital sovereignty: whose data, whose machines, whose AI?

- Free as in freedom, not free as in beer

- Permission to use software is not the same as the right to use it

- The CAD file test: if a third party owns your drawings, you cannot build next year's car

- Why almost no business runs Linux, and what that tells you

- Built it on no-code? What to do before it breaks

- Why the first version is supposed to be bad

- Calculating the return on a software change

- Computing power is becoming cheaper than labour

LINES WORTH STICKING AROUND FOR

"They give you a permission to use it, not the right. You only have rights when you have the code."

"They have read the whole internet. Have they lived? No. So they tend to hallucinate."

"I started when I was 17. I'm 60 now. I'm an insider."

CHAPTERS

00:00:00 Cold open

00:00:21 Meet Fatima: forty years in software

00:01:33 Where the technology is actually going

00:02:06 Computing as layers, from switches to languages

00:03:42 Why early AI failed

00:05:03 The web, and a change of scale

00:06:39 Fei-Fei Li: the algorithms weren't broken, they were starving

00:08:29 From email autocomplete to large language models

00:11:53 Hallucinations, and the scholar who never left the library

00:14:04 Spatial models, self-driving and the next frontier

00:15:20 Drones, jamming and fibre-optic control

00:16:41 The efficiency race, and running AI on your own machine

00:19:34 The cloud is just someone else's computer

00:20:58 Digital sovereignty and AI sovereignty

00:22:31 The £63bn digital skills gap

00:23:46 Free as in freedom, not free as in beer

00:26:04 The executable trap

00:27:49 Permission to use is not a right

00:29:11 Owning the code when you outsource the build

00:30:36 The CAD file test: who owns your drawings?

00:31:48 Why almost nobody runs Linux

00:33:28 "I started at 17, I'm 60 now, I'm an insider"

00:34:42 Owner or tenant across three parallel worlds

00:36:31 How Microsoft got rich printing licences

00:36:58 The tools Fatima's team actually uses

00:37:42 Three levels of privacy, and who has the key

00:39:51 Diagnosis before prescription

00:40:36 When you don't need custom software at all

00:42:57 Code older than the developers maintaining it

00:44:55 Community question: built it on no-code, now what?

00:48:04 Why the first version is supposed to be bad

00:52:06 Rebuilding it properly, and owning it this time

00:54:34 Fifteen seconds, times a hundred thousand people

00:55:58 Computing power is becoming cheaper than labour

00:57:12 Where to find Fatima

ABOUT FATIMA

Fatima is a software developer and entrepreneur with more than forty years in the industry. She started at seventeen and has worked across multinationals, software companies and small businesses, as well as running her own. Her career spans PCs, IBM i systems, the web, mobile, a decade in blockchain and the last five years in AI. She works with startups and medium-sized companies across the UK and Europe, and she is a long-standing advocate of free software, not because it is cheap, but because it comes with the code.

LinkedIn: https://www.linkedin.com/in/fatima-maldonado-me/

Connect with The Upgrade Zone

Podcast site: https://theupgradezone.co.uk/

Spotify: https://open.spotify.com/show/033YcP3LG4sy5NPHimYLlO

Apple: https://podcasts.apple.com/us/podcast/the-upgrade-zone-podcast-by-daniel-chrzastek/id6796156750

Instagram: https://www.instagram.com/danielchrzastek/

LinkedIn: https://www.linkedin.com/in/danielchrzastek/

LinkedIn: https://www.linkedin.com/company/the-upgrade-zone-podcast

Support the show:

https://buymeacoffee.com/danielcheesecake

#SoftwareOwnership #DigitalSovereignty #OpenSource #AIExplained #TheUpgradeZone

Transcript
Speaker:

they have read the whole internet.

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Have they lived?

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no. Feel the rush.

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It's a gravity high.

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Talking tech is the planets fly.

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The upgrades on the show begins.

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Sit right back and let the future's.

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All right then.

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Welcome, Fatima.

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You are number one guest

that we're doing a remote recording with.

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So that's

why I'm really excited for this one.

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So for anybody who doesn't know you, let's

start with a quick sort of introduction.

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Who you are, what you do. And,

you know, we'll take it from there.

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Okay. Okay.

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Thank you.

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It's an honor to be here.

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Hello to anyone and everyone listening.

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My name is Fatima

I’ve been a software developer.

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And maybe you can call me

entrepreneur for.

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For most of my life.

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Yeah. I started so very many years ago.

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First with PCs,

then with the IBM I systems.

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Then I of course featured to the web

when it came and mobile.

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I see.

So you've been through that transition.

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Yeah. Yeah.

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You got to you cannot,

you know, be on the past.

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You get to to to update.

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And I've been doing and blockchain

for like ten years

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and lately last five years

I'd been also been tinkering with AI.

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I see.

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So do you see any specific

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trends where things are

where things are going right now?

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What would you say is the technology

of of, you know, of the future?

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Let's say, you know,

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is it all going to be really around AI

or are there like other sort of,

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you know, technologies

that people don't really talk about,

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but they are going to be really like

critical here?

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Well, we are seeing them

some things happening.

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You know, first it's around here.

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It's like a new layer,

you know, so far is constructed in layers.

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At first. Of course.

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People were toning on and off switches

to make ones and zeros.

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Yeah.

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Until then, the punched cards came.

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Then you got a keyboard and a printer,

and then you got a screen,

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and then you

you didn't use Cirrus and once anymore.

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But there was a language assembly language

to program the processor that then

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in this maybe in the 60s between the 60s

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and 70s,

the temporal programing languages.

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Yeah, starting with the old ones,

which most are not around

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Algol, Pascal, which is still around

COBOL, which is still around.

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And so yes,

then programing languages were able been

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and we got today

more sophisticated languages.

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There came Jabba Jabba with the break 90s

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and for all

modern languages can Python, PHP,

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Ruby, most mostly everything.

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She was great.

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Whatever is used today

and people were coding.

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Yeah.

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In those languages you code you wrote,

you write a program and the computer

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translates it to assembly language

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and once and zeros in the end.

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But now there's a new layer.

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Yeah. Now that you get something came up.

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There was a was a concept brick

at the beginning of the century, you know,

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because our intelligence pretty old

is from the 80s,

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but it didn't work it much.

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You know.

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What was the obstacle back then?

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Can you, can you sort of talk

a little bit about that?

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Was it just the computing power back then?

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Well, that was the limitation, you know.

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Nobody knew.

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Nobody knew. It was kind of a mystery.

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Okay.

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At some

point in the at the beginning of the nice,

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some people got you know, how it started.

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Is very interesting to understand

how it works, how it started.

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This was this guy in IBM at IBM

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that was trying to plan games,

you know, like TikTok too.

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Yeah, that was very easy.

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Yes, but then he tried to protect

checkers.

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Yeah. And chickens is a bit more complex.

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You cannot just do if, if, if

because there's a lot of pieces involved.

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So what it is, it was very interesting.

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He started making the program record

the matches.

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Yeah.

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And so and so he started

to have a database of place,

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you know, and he started

making the computer react to that.

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So if you drew that move, that move,

the computer had examples

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and go say no, go this way, this way. No.

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Because we did it on Willows.

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Yeah. So I already machine learning.

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Yeah.

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That's the beginning of machine learning.

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And that. Became. The 90s.

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They were able to read hand

written numbers from checks.

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That was sort of a breakthrough,

but nothing else.

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Workers.

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And then came the where I know

the bunny went to the web, you know,

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and they're keeping it what was called

the second AI winter.

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But then.

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I see the web changed everything. Why?

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Well, it's obvious

because now everyone is connected

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to everyone,

which was not possible before.

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Yeah, but it brought a second effect.

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That was the the size of applications

changed it completely

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when we were doing applications in this,

you know, beginning of the 90s,

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if you had like 500 users,

it was a very big app.

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In a corporation, you will have 500 users,

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you may have 3000 users.

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Yeah. And it was wow, very big.

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But then the question yes, broke a scale

that was never seen before.

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Users in the web is nothing.

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Some websites appeared

that had millions of users.

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Yes. And that

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means that you have enormous databases

and that is called big data.

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Big data,

because you have these enormous databases.

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You got a million users,

you got a billion records of what

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they are doing, what they are buying,

what they are writing.

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And then so many different data points

as well.

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Yeah, yeah.

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The size changed and then came Fei-Fei Li,

you know, Fei-Fei Li.

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I think she's Chinese.

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She's from from the east clearly.

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And as she had this, this insight.

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Is it that the AI algorithms

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do not work or is it that they work?

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But we are feeding them too little data?

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It's a brilliant question.

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You know. And what she did. Yes.

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She created an online database of pictures

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and asked people

to upload pictures of cats.

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Okay. In different positions is possible.

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Yeah. Face, whole body.

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The cat doing doing their thing

that, you know,

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in their strange positions

and so on and so on.

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So she got this

enormous database of cat pictures,

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and then she ran the same algorithm

that didn't work before.

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And it worked.

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So it was the volume of data

that was basically the obstacle.

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It wasn't enough for that

to work in the past.

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I see.

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Oh, wow.

They're going somewhere starving.

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Somehow they didn't have enough data

when she fed the algorithm

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with a lot of data, he started working.

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Yeah. Wow.

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And so the new I started,

and everybody started doing it.

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Google? Yeah.

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Google are ready

to have interesting things.

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They have a database for handling

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the their users, but the users search for

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they put it in a database

that is called Bigtable.

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Yeah. Not by chance.

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And so they started running algorithms

on these big, big, big data collections.

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And they started working.

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And so Google was into it.

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After sometime Facebook was into it,

Apple was into it.

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But then something happened somewhat.

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That cuckoo thought that it would be

may be useful

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if when you are writing an email.

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Yeah, but the email gave you an option

to continue your phrases.

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You saw that thing that you start typing

and he appears,

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it appears a gray adult,

a possible continuation.

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Yeah. For the phrase. Yeah, Yeah.

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That's the prediction. Yeah.

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The algorithm is trying to guess

what you need to write

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after what you have already touched. Yeah.

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And so they started modeling language.

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Yeah. Human language.

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Okay. Initially English of course.

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Here they started modeling English to see

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because they had already this enormous

that the database

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that was Google scanning the whole web,

all the texts in, in the whole.

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What in the world here?

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Yes. What the users are searching.

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Okay.

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The way they write, the way they consume.

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Yeah. Of course.

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And they they started modeling language.

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Yeah. And when they.

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And then they started modeling language,

and then the borders became

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bigger and bigger and bigger

because you have so much text to index.

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Yeah.

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And that's

what is now called large language models.

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Yeah.

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I see that big, big models here

that are learning.

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Same as the check curse program in the 60s

or 70s.

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Yeah, that was recording place

matches here and see what happens.

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But this, this this new algorithms,

they map language.

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Yeah. You are me talking, for example.

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Yeah, yeah.

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And they start to learn

what combinations of words are.

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Sentences are valid.

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I see.

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And so and so it came.

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And then they started trying

this in the lamps this language models.

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And you can chat with them.

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Yes. They can predict what come next.

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So you say hello to them

and they say hello.

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How are you.

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Because they had seen

it had salient times in this big database.

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Exactly.

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In also in the context.

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So that's that's

the important part as well.

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Right. Yeah. The context.

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Yeah.

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You know, you you start writing an email

and when you start,

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what they say is not so good.

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But after you wrote 20 lines,

they have seen a sealion.

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Similar emails and what they offer.

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Because much better.

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Yeah. I see.

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And that's where we are today. Yeah.

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And so.

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Companies appeared that are

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dedicated to training this

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language models

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OpenAI Anthropic, some Chinese companies.

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Yeah.

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That's the point where we are today.

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And just very quickly because,

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you know, there is this,

this concept of hallucinations obviously.

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So it's trying to respond,

not having the input or

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specific information that's backed up

by that, say, actual data.

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So do you have any, any sort of insights

on the origin of that problem?

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Well.

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You know,

let's say that you have this rent.

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Yeah.

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That lives in the library.

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Okay. Library.

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Right. Yeah.

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You got this from that from school?

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Yeah. That never goes out of the library.

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He likes very much to read.

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And he got a shop in the library,

and he said all day, all night.

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He never goes out.

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Yeah, he's the reason.

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Okay. Does he know a lot?

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Well, yes. Yes. Kind of.

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Yeah. I know he's really theory.

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Yeah.

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He's reading all the books

from billion, from brilliant people.

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So he knows a lot.

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Does he had real life experience?

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Nobody lives.

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Oh, I see where you're going with this.

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You say, hey, why don't we go this Sunday

to see this F1 race?

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I see.

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So yeah, in 1973,

Fittipaldi in one and then and the car

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and then the in the 90s and the serials

and now and he knows a lot

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but he never drove a car

and he has never been in the races.

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So he knows a lot.

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But he tends to fantasize

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a bit

because he lacks real life experience.

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This is what happens to language models.

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They are kind of blind.

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Yeah, they have read the whole internet.

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Have they lived? no.

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So they tend to hallucinate -

it’s natural.

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If you think about it and you do,

a real life comparison is natural.

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I know, so

now there's a new thing coming Fei-Fei

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Li I like her book a lot.

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Of course.

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Fei-Fei

Li is now working on a spatial model.

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Okay.

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A model of the physical world.

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Because the limbs

only know about language.

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But when dealing with the physical world,

they are not so good.

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So she's she's working.

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She has a new company.

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He got, she got of course he masters.

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And so.

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And she's trying to build her

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model of physical reality here.

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I see because I see.

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Because the next frontier

is probably robotics.

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We are starting to see, for example,

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self-driving cars.

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Yes, of course.

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Which are not that good,

but they are starting.

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She has started to be as good as bad

drivers.

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Yeah.

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Yes. Yes, exactly. Yeah. Okay.

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They are not as good as their experience

driver.

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Maybe, but they are not worse than

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but rather.

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Yeah, they can go out

and they don't kill people.

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That's it. Yeah of course.

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And but.

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Of course.

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And I think we've all seen

a video of Tesla avoiding an accident.

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So that also happens on occasion.

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Yeah yeah. Yeah yeah.

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Also doing

people are creating self-driving drones.

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Yeah.

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Because most runs at first

you will control them by radio.

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But for example in Ukraine

both sides are jamming

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all the frequencies

so you can control your arms.

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So they put a lesser cable.

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Yeah. A fiber optic. Yes. Yeah.

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That maybe the that the drones goes away.

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Yeah. And they did.

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And the fiber optic will extend you,

you have a roll

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and you give it more and more and more.

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Cable like kilometers.

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Long, five kilometers long.

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It's a mess.

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Yeah.

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I have seen a picture,

and it was pretty simple.

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But for the optics. Yeah.

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But now they are trying to do

how tournament runs, for example.

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So probably the next frontier is there

is there here that.

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I see my shins that can drive themselves,

that can do things.

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With the drones.

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I think there was a lot of work done

by Palantir and these kind of companies,

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but it's all for military use, obviously,

because that's where money goes first.

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Yeah.

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So I've seen some presentations

of of these things.

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But yeah, it's so fascinating.

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Yeah, that that's our current

technological environment.

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We could say.

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Yes I see.

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So would you say that

the race that that we're sort of,

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you know, part of right now,

now it's going to be more about

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the efficiency of the eyes because

obviously they draw a lot of power,

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all the data centers, etc..

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There is this massive push in the AK,

for example, in the US, you know,

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they all want to have the grid

that's capable of powering

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a lot of data centers

to to cope with the gathering of the data.

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Do you see any insights on on that front?

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Well, you know,

the Chinese models are much smaller.

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You can run it. Yes.

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Not on a normal PC.

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You know, I get this PC, we're talking

that there is my auxiliary here,

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that I have a normal operating system.

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I have one here.

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But let's say that normal operating

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systems today are windows, Mac OS,

and maybe it won't on

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a couple of Linux Clipper.

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Then in the upper.

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This is a small normal machine

with eight bytes of memory.

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In the other one I run a specific

OS for security and blah blah blah.

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It has 64 bytes of memory.

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It's a bit bigger,

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but even

that is a bit small for running AI

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because you need a graphics card.

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Cards are very good at doing math

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because all the graphics in the PC

are calculations.

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Yeah. So yes.

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Do you have a guy in a big

PC with 1 or 2 graphics cards?

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You already can run AI today,

or if you rent a server,

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the internet with a graphics card

you can run a.

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The Chinese model are pretty small,

and if you don't want to keep your data

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to anthropic or to open a,

you can read a private model and it works.

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I've been doing it and it works.

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And I'm not sure if the big companies

are that interested in optimizing.

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They got all the money than me.

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So sure. For them.

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I've seen in the last few days

I've seen a guy presenting a new language

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coding language,

which allows the LMS to compress

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it a lot more than the traditional

languages used now.

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So it becomes like way more efficient

because it can snapshot

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what the code is supposed to be doing in a

in a bigger scale, basically.

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So you can kind of zoom out and, you know,

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you can see the classes,

the parameters, etc.

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everything

that's involved in a much smaller

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sort of zoomed out sort of scale in a way.

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So, so you're like

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keeping tabs on all individuals,

sort of parts of your application.

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So that was interesting, you know, to say,

because it looks like that's going

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:

to be part of the the direction as well

where everybody was going to go.

373

:

I think so,

because I think that many people,

374

:

including government,

are not really aware that

375

:

when you when you use the cloud,

376

:

the cloud is just someone else computer.

377

:

Exactly, exactly.

378

:

Yeah. People

don't realize that this is literally it.

379

:

It's you're using somebody else's

hard drive.

380

:

You're

just renting a computer on the internet.

381

:

Maybe it's a big computer.

382

:

Yeah, it's a rack or a number of racks or.

383

:

Yes. No block full of computers

384

:

that is such that when. You.

385

:

Use the cloud and when you use the

the language models from them,

386

:

you use it for an open air,

you use CloudFront dropping,

387

:

you're giving all your data to them

388

:

and you're giving some control to them.

389

:

Yes. Because one day they can say,

390

:

well, no, today you cannot use a computer.

391

:

Yeah, that could be complicated

in certain situations.

392

:

Yeah, I think that in a few years

393

:

maybe people and governments

and companies are going to become,

394

:

you know, Abuja or this of this.

395

:

Okay.

396

:

So okay.

397

:

You can speak today.

398

:

There are some conversations already

about digital sovereignty Okay.

399

:

And AI sovereignty.

400

:

Easy. Yes.

401

:

Are you data yours?

402

:

Really?

403

:

Are your computers yours? Really.

404

:

Are your AI yours?

405

:

Your yours renting from somebody else?

406

:

Exactly. Do you? Exactly.

407

:

Do you want to rent or you know,

408

:

the guns for the police from someone else.

409

:

And one day they can press

a button and say, no, you can't shoot.

410

:

You know, nothing. Works now.

411

:

Well, maybe you don't like it that much.

412

:

Yeah.

413

:

If you're renting the sheeps

and they say no,

414

:

they press a button

and they say, no, the ships don't.

415

:

Don't say it today. It's complicated.

416

:

Yeah, yeah.

417

:

So I think that this is

418

:

starting to, to become to become an issue.

419

:

And as much as people

is becoming aware of this,

420

:

they will say, no, wait,

we need our own data center.

421

:

We need to run our own AI.

422

:

We need to to keep our own data.

423

:

Yeah,

you look is starting to think about it.

424

:

I, I read about it.

425

:

They are a bit worried

that they are under US control

426

:

about the centers AI, the UK also.

427

:

Yeah.

428

:

I think that is this is going to become

a commonplace worry for many.

429

:

I'm not surprised

because it can become a very big issue,

430

:

like you say, because there is one

central point controlling everything.

431

:

And many economies

rely on this at this point.

432

:

Yeah, yeah.

433

:

The UK government's prediction from 2024,

434

:

if I remember correctly, was that 63

billion with a B is going to be lost

435

:

to the economy, to in the economy,

to the lack of digital skills.

436

:

So not just, you know,

like really like deep diving

437

:

into like coding and similar niches,

but in general digital skills.

438

:

And many entrepreneurs, business founders,

business owners don't feel comfortable

439

:

making decisions around

buying a specific piece of software.

440

:

And that's one of the reasons

why I've started this show to actually,

441

:

you know, bring some clarity around, okay,

what are the tools that are worth using,

442

:

what can you leverage

in your business, etc.?

443

:

So maybe if you could share a little bit

about

444

:

what's really useful from what you see,

obviously you create custom things.

445

:

So are there any specific trends

that you would see, you know, are,

446

:

you know, let's say,

do you see that many clients

447

:

ask for the same or similar thing

these days?

448

:

Is it, you know, along the lines of Zapier

and make

449

:

so you link different sort of applications

for them through AI layer?

450

:

You know, just just,

451

:

you know, give us some examples of

of what you would see these days.

452

:

I think that's something that many people

453

:

don't know how to ask or what

to ask first.

454

:

Okay.

455

:

Another thing I have been for many years,

how can I call myself

456

:

a supporter of what we call free software?

457

:

Yeah. Okay.

458

:

Yeah.

459

:

Free software doesn't mean.

460

:

Doesn't mean free as in free beer.

461

:

But it's more that free as in freedom.

462

:

Yeah. Because.

463

:

Got it.

464

:

Because, you know, to create. So for you.

465

:

You write code? Yeah. It doesn't.

466

:

You don't need to really technically

understand how it happens,

467

:

but you need to understand that

someone writes something in some language

468

:

which is not a human language,

but a language for computers.

469

:

I think that we are in the 21st century.

470

:

Many people can can get this

pretty much intuitively, you know.

471

:

Yes, programing language is okay.

472

:

Something that you write that they think

that we that we brought amorous.

473

:

And so for developers that we see

the screen and we understand everything.

474

:

No it's infinite.

475

:

Yeah I can read maybe five

programing languages.

476

:

Yeah. Maybe ten. Yeah.

477

:

But there are 200.

478

:

I need to call more

people if I need to. Yes.

479

:

Yeah.

480

:

But it's something that is written

for the computer

481

:

to convert into ones

and zeros and execute.

482

:

That's it.

483

:

That's a concept I think.

484

:

I think people are failing

in digital skills

485

:

because they are failing to have the

the concepts.

486

:

Okay.

487

:

They don't get the principles. Yeah.

488

:

There are like ten, 20 concepts

that you have to understand.

489

:

They they're not so complex, but

you need that someone explain them to you.

490

:

I didn't understand it by magic.

491

:

You know, I had to read or someone's

playing it to me and say, look, yes,

492

:

this is how it works.

493

:

This is a concept

and that concepts translate to software.

494

:

And then one concept is, yeah,

someone writes this code

495

:

and it's the computer translates

to one and zero.

496

:

And two things can happen.

497

:

Yeah.

498

:

They give you the code

499

:

audacious keep you the translated version

500

:

into one and zero into ones and zeros,

501

:

which is the executive

that we call the executable.

502

:

You're trapped. Yes. Okay.

503

:

If you have to execute

a woman, you're trapped.

504

:

Yeah.

505

:

They will.

506

:

You can't do anything.

507

:

You can't do.

508

:

You can run it. Yeah.

509

:

Can you run you your business. Yeah.

510

:

But you can modify. It here today.

511

:

You can write your business.

512

:

What happens tomorrow?

513

:

The market changes, the government

regulation

514

:

changes, your business changes.

515

:

You say, hey, let's do it this way.

516

:

Because we may

we will make a bit more money.

517

:

You need to change the software.

518

:

If you don't have the code,

you are tied up,

519

:

your hands are changed

and you can do nothing.

520

:

That's the key of digital dependency.

521

:

Yeah. Yeah.

522

:

So by being a big defender

523

:

of free software free software

means it comes with the code.

524

:

And so you can modify it yourself.

525

:

Now if you're not a developer. No.

526

:

But you can you can contract any developer

to modify it.

527

:

You can do a lot of things. Okay.

528

:

I think

529

:

that most people don't understand this.

530

:

And they so they they fall

531

:

into the trap of to resolve for.

532

:

Yeah.

533

:

Where the, where the creator keeps

the code and just sells

534

:

you or rents you.

535

:

The rights to use it.

536

:

Yeah, they're a permission to use it,

not the right.

537

:

It's just a permission

to use it for a while.

538

:

You have no rights.

539

:

As a matter of fact, you only have rights

when you have the code.

540

:

Yeah.

541

:

So I will say for many, many businesses

it will do them a lot of good.

542

:

If they book, try to get closer

543

:

to the free software community.

544

:

They see.

545

:

If they can run their business

on free software,

546

:

which is possible for mostly any business.

547

:

Yeah, it's easier than it looks.

548

:

Of course you need a

you need a bit of help. Yes.

549

:

You always need a bit of help.

550

:

Okay.

551

:

We need doctors, dentists.

552

:

We even need people to tailor our clothes.

553

:

Living a specialized society.

554

:

But the thing here

is, you're not trapped for life.

555

:

You can't change if the vendor doesn't

give you a good deal,

556

:

you can switch to the easily

to another band.

557

:

Yeah, and the same goes with the guide.

558

:

As long as you use cloud or you pity,

you are mostly trapped in

559

:

when you start using free

software or independent.

560

:

Yeah, I think this is something

that it's not people doesn't understand.

561

:

People don't understand it mostly.

562

:

So I won't.

563

:

Say people who create software

obviously will know about it

564

:

because everybody will say,

oh, I need to have my own devs.

565

:

I don't I cannot outsource

creating the app from the start

566

:

because obviously they would own the code.

567

:

So that's that's where yeah,

also that's where it becomes expensive.

568

:

Right?

569

:

Because when you have your own team,

you control what happens, how many people

570

:

you assign to it

where you just, you know, send an order

571

:

to create me an app

which does this, this, this and that.

572

:

Obviously, you're not involved

in the creation process.

573

:

Literally, right? Yeah.

574

:

Yeah.

575

:

So I think that it is hard

to pick problems

576

:

that people have today

that make so far so complex.

577

:

One, they don't have the basic concepts

which are not technical mostly.

578

:

Yeah, there's a solution thing,

you know, okay.

579

:

It's a solution can sing mostly anybody.

580

:

I work many times, I teach classes

and so of course,

581

:

and mostly anybody with any background

doctors, business

582

:

people, accountants,

mostly anybody can understand it.

583

:

You write this code,

584

:

the computer translated to one

and zeros is not science fiction anymore.

585

:

You know, it's almost 100 years old

586

:

today

that we are talking about all the future.

587

:

No, it's not the future anymore.

588

:

It has been the present for many decades.

589

:

But when people had has these concepts,

then they can reason about it.

590

:

This little thing. Yeah.

591

:

And when they, they become used to

to using free software,

592

:

they say, oh, this is mine

or is in the public domain.

593

:

It's like you, you know,

if you, you're making cars.

594

:

Yeah. Let's say you're making cars. Okay.

595

:

You say fatty, my god this semester

and we are going to do cars in the UK.

596

:

Yeah. Okay.

597

:

You need drawings. Yeah. But today.

598

:

Of. Course,

we don't do drawings by hand anymore.

599

:

We use cat computer aided design,

which when you see the drawing

600

:

in the screen that you can rotate it

and you can say,

601

:

make it bigger, make it smaller,

take this and and that and that.

602

:

It's obvious

that you will want to have the cat files.

603

:

Yeah.

604

:

Of course, of course. Yes.

605

:

Because you can find them. Next year.

606

:

You can take the take the cat file

and modify it and make a new car.

607

:

If the cat files are owned

by a third party, your chain again.

608

:

Okay. Yes, yes.

609

:

So this thing of digital ownership

610

:

and this little subreddit

is what many people don't understand.

611

:

It's very interesting that you say that.

612

:

It's very interesting

from what I've seen, 100%.

613

:

I agree,

because I've seen a single business who's

614

:

using Linux as their main system

for the actual users within the business,

615

:

everybody else is windows,

the typical stock exchange

616

:

for for actual emails

and communications and stuff like this.

617

:

A single business out

of, let's say 200, 300.

618

:

You know, however many I've seen so far

619

:

was using Linux as their system,

you know, for the servers as well.

620

:

It was. Yeah. Yeah.

621

:

Really it's not as, as common knowledge.

622

:

Right?

623

:

It's not common.

624

:

But today is the key to being to be

the owner of your life.

625

:

That's what I'm favor.

626

:

Let's say I like the team people

627

:

to be the owners of the digital life.

628

:

And if you're a country,

you can be sobering.

629

:

Yeah. Okay.

630

:

Things that that's what people

631

:

doesn't understand these

because the so far industry

632

:

don't tell them

because they don't want to be independent.

633

:

Not in their interest because.

634

:

It's a, it's a it's an interest here.

635

:

They don't want us to be independent.

636

:

They want to just to be our masters.

637

:

This is really true.

638

:

Okay.

639

:

They will say, oh,

you're a conspiracy theorist.

640

:

No, no no no.

641

:

Look, I don't I don't need no theory

642

:

and I don't need to to,

643

:

you know, create any story.

644

:

I've been inside the sofa industry

645

:

for 43 years now.

646

:

Okay?

647

:

I started when I was 17 years old.

648

:

Yeah.

649

:

And I'm 60 now, so

650

:

I'm an insider.

651

:

You could say I'm an insider.

652

:

I work at in all kind of places,

a multinational corporation,

653

:

software companies, small companies.

654

:

I had my own company for many years.

655

:

I'm an insider.

656

:

So what I tell you?

657

:

Yes, I would say that model less.

658

:

Believe me, I know what I'm talking about.

659

:

Yeah, but I talk about this.

660

:

How you can be free in a digital world

and how can you be?

661

:

Yeah.

662

:

You know, anyone who has lived

for a number of years

663

:

knows that if you own your house,

664

:

you're in a much better position,

that if you rent first, codes first,

665

:

and if you own your car,

you're in a much better position

666

:

that if you rent a car or take a taxi,

you're the whole being the whole.

667

:

In every society in history,

free people were the ones

668

:

who owned land

owned the house owned animals.

669

:

Owned machines.

670

:

Yeah, yeah, it's the way,

it's the way it is.

671

:

You know.

672

:

The world didn't really change that much.

673

:

No, in that sense, no.

674

:

But what is not is not intuitive.

675

:

It's.

676

:

I would say

this is one of my favorite words.

677

:

It's counterintuitive to understand

678

:

that in the digital world,

you can also be an owner or a tenant.

679

:

Yeah.

680

:

Yes. It's not obvious because we live now.

681

:

I tend to explain when I teach courses.

682

:

And so that we have three parallel worlds

today.

683

:

We got the physical

world. Yeah. Of course.

684

:

Yeah.

685

:

But since maybe 200

686

:

years ago, we have a financial world.

687

:

Okay. Which is kind of superimpose.

688

:

Yeah. To the physical world.

689

:

But in the last hundred years

we have a third world, the physical,

690

:

the financial and the digital world

and the interplay.

691

:

Interplay. Okay. Yeah.

692

:

And in these three parallel worlds,

you can be an owner or a ten.

693

:

The three of them, the physical,

the financial and the digital.

694

:

The owner has all of the advantages here.

695

:

That's very true.

696

:

That's my philosophy. I think it's facts.

697

:

It's literally just, you know,

this is like the truth, isn't it?

698

:

You know, we see it,

you know, me coming from the corporate,

699

:

you know, background as well.

700

:

You know, I've seen it,

you know, from, from the inside.

701

:

Right.

702

:

If you own the application,

you just basically

703

:

sell, you know, imaginary licenses, right?

704

:

It doesn't cost you anything

because you're not generating any physical

705

:

objects.

706

:

It's just a piece of code saying yes,

707

:

somebody X, Y, and Z can use it

for a year, and then a year later

708

:

they have to pay again because otherwise

we will switch it off for them.

709

:

It's like money.

710

:

Yeah.

711

:

Yes, exactly.

712

:

That's how Microsoft became so powerful.

713

:

Yeah.

714

:

Printing windows

licenses was like 20 money here.

715

:

And so they they were the

they had the first net worth.

716

:

They were bigger

bigger bigger bigger bigger bigger.

717

:

Yeah. Yeah, yeah.

718

:

Because they were the owners of windows.

719

:

And so they became so rich.

720

:

Yeah yeah. Yeah yeah.

721

:

Okay.

722

:

And you as a,

723

:

you know, as a, as a contractor,

you know, creating custom applications.

724

:

What are the useful tools for you

these days.

725

:

What would you say

726

:

is the core of what's helping

you deliver the services that you do?

727

:

And from what I remember, you know,

728

:

you obviously have a team

that delivers on the work.

729

:

But you know what?

730

:

What is the latest thing

that sort of helps you the most, you know,

731

:

to run this kind of business?

732

:

Well, these last two years

we have been switching

733

:

to using a lot of AI,

but we know how to use it and we.

734

:

Whatever we do, we keep the code

735

:

so we don't get tied up to an AI

or the other.

736

:

Yeah, yeah.

737

:

That's been a big make a change.

738

:

Yeah, yeah.

739

:

What about some like basic things that are

that say off the shelf communications?

740

:

Because I'm assuming you wouldn't have

a custom thing for such a simple thing

741

:

like comms.

742

:

Or do you actually have your own thing

for communications between teams?

743

:

That depends on how much privacy you need.

744

:

Yeah, okay.

745

:

If there are like three labels,

746

:

normal privacy won't harm you.

747

:

If it like if it's like him.

748

:

Well, you can use anything.

749

:

Yeah.

750

:

If you teams zoom all these slack.

751

:

But yeah yeah. Yeah yeah. No.

752

:

If you need to handle commercial secrets,

753

:

industrial secrets, whatever,

then you need a second level of privacy.

754

:

You need to use free tools

that are audited because, for example,

755

:

WhatsApp tells you

communications are encrypted.

756

:

Yeah.

757

:

But there. Yeah, you can get to it

from what I.

758

:

Yeah. But yeah.

759

:

What's the key?

760

:

Yeah. Close.

761

:

Yeah. Okay.

762

:

Now tell me who has a key.

763

:

It's not enough that that is always closed

okay.

764

:

It's lock.

765

:

The door is locked.

766

:

But now give me a license. Who has a key?

767

:

Because if there's a hundred keys around,

well, there is safe.

768

:

It isn't very safe. Yes.

769

:

So if you need more privacy,

you need a different set of tools,

770

:

usually open source tools

that are out by a lot of people.

771

:

And, you know, nobody's

reading your communications.

772

:

If you need high level privacy,

then you need

773

:

the free tools with a specialized setup.

774

:

I think those are the three levels.

775

:

It's it's first you need to

we need to think about

776

:

what is critical for your business,

for your organization, what is critical.

777

:

Okay.

778

:

There's not a recipe that you can use

for everybody.

779

:

But of course having concepts,

having understanding some concepts,

780

:

you can start to discuss those things

where.

781

:

It's a bit

like being diagnosed by a doctor.

782

:

You have to have a list of symptoms.

783

:

You know, the requirements, the problems.

784

:

Yeah, I see. What you do. Yeah.

785

:

Because, you know, are you

are you sitting many hours.

786

:

Do you walk? Yeah. Walking. Yeah.

787

:

Do you agree situation is different. Okay.

788

:

Yes. Yes.

789

:

Every situation is different.

790

:

So yeah diagnosis is the first thing.

791

:

Speaking clients about what they do,

what is critical for them.

792

:

What will be critical

not to help here okay.

793

:

And then we start giving recommendations

794

:

and maybe building things.

795

:

Yeah.

796

:

So does it ever happen that, you know, you

you know,

797

:

let's say the client approaches

you and they, you know,

798

:

they think

that they will need something custom.

799

:

But it turns out,

800

:

no, you just buy this thing because it's

going to do everything that you need.

801

:

Do you ever say that

or it actually ends up being a

802

:

I don't want to rip off

people of their money.

803

:

We try to keep value. Yeah.

804

:

So if you can spend less, spend

less this year okay.

805

:

Next year, maybe I will have to tell you.

806

:

Look, this is pensive.

807

:

Sorry.

808

:

I can do nothing.

809

:

Yeah, but if it can be cheaper

to do it. Cheaper?

810

:

Of course.

811

:

That's what a good brand.

812

:

Or does it feel you go.

813

:

So you build. Trust me.

814

:

Go to buy a car.

815

:

And they are all always trying to

to sell you the most expensive car.

816

:

You're going to start having the help

817

:

of course.

818

:

Say they only want to rip me off.

819

:

I don't need her. Yes.

820

:

Don't need a Ferrari to go

pick up the children.

821

:

Yes, yes.

822

:

Many times in the conversations

that I have on the show,

823

:

it basically becomes very clear.

Sometimes you just need to.

824

:

Just to start the business.

825

:

You need a fancy spreadsheet, right?

826

:

Just so you have a piece of data

somewhere,

827

:

just so you keep a record of something.

828

:

And then over time

you switch to something more elaborate,

829

:

something more,

you know, you know, complex, etc.

830

:

you just build on top of that,

that simple base.

831

:

You don't need to spend 100,000 from day

one on a fancy software,

832

:

because you're not going to use

even the half of it.

833

:

Suddenly you need to adapt to your scale

and to on your level of sophistication.

834

:

If you say, no,

I'm going to be an atomic center.

835

:

Well, okay.

836

:

Yeah, yeah, you will have to spend.

837

:

Yeah, that's

that's the difference. Yes. Of course.

838

:

Everything will be a better bit expensive.

839

:

Yeah, but if you're running

a simple operation okay.

840

:

Well it's simple software.

841

:

Yeah, it should be true.

842

:

Yeah, yeah,

it should adapt to your scale and your.

843

:

And this sophistication of your operation.

844

:

Probably. And yes.

845

:

Probably

846

:

both.

847

:

Most organizations have a 90

bad cut of 1%,

848

:

maybe 2% in some cases.

849

:

Yes. If you're going up,

you got to justify it okay.

850

:

Yeah. First of course.

851

:

Yeah I've seen that up close.

852

:

At some point in the previous life

I was in automotive business.

853

:

It was a global company.

854

:

And you know, we were sort of making sure

that the purchasing applications,

855

:

they were all custom made from scratch.

856

:

It was for SAP environment.

857

:

So we were using react as a layer

858

:

to communicate with the back end in SAP.

859

:

So it was functioning okay

and in terms of the performance etc..

860

:

But you some of the apps

that the guys had to look at the code

861

:

was, you know, older than the developers

looking at the code.

862

:

So it was

863

:

really interesting thing to sort of,

you know, you, you know, actually see.

864

:

Yeah,

yeah yeah, yeah. So far is an investment.

865

:

And look, I remember doing an application

866

:

for a client in the nest

at the beginning of this.

867

:

As a matter of fact,

there is still running it.

868

:

Yeah. Wow.

869

:

Yeah.

870

:

Sergey, you know, I said, well,

still running.

871

:

I know this guy still works for them.

872

:

From time to time.

873

:

I speak with him.

874

:

He said, oh yeah right.

875

:

Yeah yeah, yeah.

876

:

But you know, there

that only tells me that you've done

877

:

a great job back then

because it didn't need change for all.

878

:

They,

they give him the time to do it. Yeah.

879

:

I say look, if you want this

well done, let me walk on it.

880

:

And I was

I bought it on it for four years.

881

:

It was a lot.

But turns out to be worth it.

882

:

30 years later they are still using it.

883

:

Still using it.

884

:

Yeah. So wow.

885

:

You got to have some perspective.

886

:

You know, what you're doing is important

long term for your business.

887

:

Or this is just something

that is for the time being.

888

:

Yeah. Those are things to consider. Yeah.

889

:

In some. Things I.

890

:

See you want

you do want to spend some real money.

891

:

Yeah.

892

:

Because his core business

and probably won't change, you know.

893

:

Yeah, yeah.

894

:

Okay.

895

:

I've got a couple of questions

and I've got an impression

896

:

that I will know what you're going to say,

because it ties

897

:

with the ownership of the digital assets,

let's say.

898

:

But I've got a small community,

and I always give them an opportunity

899

:

to ask a question to the guest.

900

:

So in your case,

because you are so closely tied with

901

:

with AI and relevant work, you know,

what would you say about the process of,

902

:

okay, somebody has a concept of an app

and they go and let's say build

903

:

something on it, or base 44, one of those

low code or no code platforms, right.

904

:

Obviously

they don't own the source code, right.

905

:

So that's one obstacle I can already

foresee that you're going to point out.

906

:

But then what would you advise these guys

to do if they want to eventually own it?

907

:

What would you sort of

advise them to to do?

908

:

Because if they really want it

to be their thing and then sell it

909

:

and make it into a business,

what would you advise them to do?

910

:

I would say go a status,

which is my favorite recipe going station.

911

:

Okay, you got the idea.

912

:

Well of course, go and got it. Go.

913

:

No gold. Whatever.

914

:

Do it.

915

:

Because, yeah, you know,

we'll have a first version and it's much

916

:

better to discuss over a first version,

no matter how imperfect is.

917

:

But we are seeing it

and we can discuss it.

918

:

Yeah. So yeah.

919

:

Yeah. Please go and do that first version.

920

:

You know, when people come to me and say,

I got this idea for

921

:

I said, put it on paper

so we can discuss it better if you do it

922

:

on Replit on whatever,

no code platform, please do it.

923

:

But you got to know that it will serve you

for a while when your business scales.

924

:

If you are successful and you start

having more clients, more clients,

925

:

more clients, obviously there will come

a point where it's not big enough.

926

:

Yeah.

927

:

Yes. Then

928

:

then then

when you're seeing that point approaching,

929

:

try not to wait until it's bars.

930

:

Like in everything in life,

931

:

try not to wait until it bars.

932

:

Yeah.

933

:

When you sit that it's

starting to feel a bit uncomfortable,

934

:

bring in someone who knows what he or

she is doing.

935

:

Well, I will, but that can take the arc

and say, well, that is okay.

936

:

Now let's discuss

how it is serving your business.

937

:

What?

938

:

What do you see

a hit in the next two years?

939

:

What will you want to add?

940

:

What will you want to change?

941

:

And then the one you were shown

professionally? Yes.

942

:

And in this new version, you can use more

943

:

sophisticated tools and keep the code.

944

:

Yeah.

945

:

And you start in there.

946

:

You got a real business application.

947

:

Yeah, but having a first version is

always fantastic.

948

:

You know,

949

:

best based applications

950

:

usually have a first version

that maybe is not so good.

951

:

And you just improve it over time.

952

:

Yeah.

953

:

Because then you can discuss and

and improve it.

954

:

You know something that I do,

I like for example, I like an artist

955

:

know a group, a singer, something.

956

:

I go to Wikipedia.

957

:

Yeah. And I see the list of their albums.

958

:

Yeah.

959

:

And I stopped listening to them on YouTube

starting from the first album.

960

:

Yeah.

961

:

And going ahead

second, third, fourth, fifth.

962

:

And sometimes it's incredibly surprising

963

:

how bad the first album

is, is not very good.

964

:

I wasn't sure where

you're going with this, but now I get it.

965

:

Okay. It's.

966

:

Yeah. You're saying.

967

:

Yeah. It's interesting.

968

:

Yeah, that's a good song.

969

:

But I mean, big artists.

970

:

No, no. Like I did it with

971

:

let's say

972

:

first album has a good song.

973

:

The rest.

974

:

Well it's interesting this

like they are searching for something,

975

:

but clearly they don't find it.

Yes and yes.

976

:

Listen, at the second one

you say you're catching it.

977

:

And then the third album is wow, it's

very good.

978

:

And the fourth, wow, that's a big album

979

:

that is historical,

but applications are the same.

980

:

You do.

981

:

The first version is not very good,

but it it starts

982

:

rolling the discussion.

983

:

Yes. Same as probably the musicians

984

:

had a

lot of heavy discussions in the room.

985

:

Say no, no, don't play that.

986

:

Don't you see that you're

breaking everything, guy to change it?

987

:

No, no.

988

:

But that happens in real life

so far is the same.

989

:

You do the first version of the app

and then you say, look,

990

:

these two screens are horrible.

991

:

Users are complaining these two work well.

992

:

We want to more.

993

:

We want.

994

:

And then you do a second version

and is much better

995

:

that system

I told you that they did in the 90s.

996

:

First version was designed by another guy.

997

:

Yeah. Okay.

998

:

He gave us the design and say,

write this application with it.

999

:

It was horrible.

:

00:50:10,480 --> 00:50:14,560

When the user got it, said, no,

I worked the other way around.

:

00:50:15,960 --> 00:50:17,320

Everybody thinks differently.

:

00:50:17,320 --> 00:50:19,280

That's another problem, right?

:

00:50:19,280 --> 00:50:22,200

But then they call me and say,

can you fix this?

:

00:50:22,200 --> 00:50:23,200

And you know what?

:

00:50:23,200 --> 00:50:28,760

Having that first person

that was a new sabo was very good

:

00:50:28,760 --> 00:50:33,640

because the user saw it on the screen

and say, no, I do it the other way around.

:

00:50:33,680 --> 00:50:38,000

I cannot start here because I don't have

the data I need to start here.

:

00:50:38,240 --> 00:50:41,320

Then you do this calculation and

:

00:50:41,320 --> 00:50:45,200

and tell me this and this and this,

and I will be able to do this.

:

00:50:45,240 --> 00:50:48,080

And that was for me. Fantastic.

:

00:50:48,080 --> 00:50:51,080

I wrote it, I didn't tell them

:

00:50:51,920 --> 00:50:55,080

because they won't say yes anyway.

:

00:50:55,120 --> 00:51:01,960

But I told them that I was like going

to a route 50% because that was my idea.

:

00:51:02,000 --> 00:51:03,800

But then when I sat down,

:

00:51:03,800 --> 00:51:07,880

I said, no, I need to start from zero

and I started from zero.

:

00:51:07,880 --> 00:51:09,440

But I knew what to do.

:

00:51:09,440 --> 00:51:13,160

And the second version was pretty good,

you know,

:

00:51:13,200 --> 00:51:16,480

six months later I had a second version

:

00:51:16,600 --> 00:51:19,480

was so good, call him by hand.

:

00:51:19,480 --> 00:51:20,240

At that time.

:

00:51:20,240 --> 00:51:22,160

It took me like for six months

:

00:51:22,160 --> 00:51:26,680

to have a usable Belarusian,

but when I heard it, it was pretty good.

:

00:51:26,720 --> 00:51:31,800

They sat down and tried it and say, this

saves me for the save me a lot of time.

:

00:51:32,480 --> 00:51:34,280

And that's it. Yeah.

:

00:51:34,280 --> 00:51:39,040

And we kept on building versions

and after three years

:

00:51:39,040 --> 00:51:43,000

it was all of the team

which was like 12th person

:

00:51:43,040 --> 00:51:46,240

were working together,

sharing the same database.

:

00:51:46,280 --> 00:51:50,320

They will touch something on one screen,

it will show, on the other,

:

00:51:50,360 --> 00:51:51,760

it will show on the other.

:

00:51:51,760 --> 00:51:54,840

They were it changed completely.

:

00:51:54,880 --> 00:51:56,040

But they work.

:

00:51:56,040 --> 00:51:57,400

They were working. Yeah.

:

00:51:57,400 --> 00:52:01,080

So I would say that going is always yeah,

:

00:52:01,160 --> 00:52:05,920

don't try to to

to jump to do it in one shot. Yes.

:

00:52:06,880 --> 00:52:07,320

Okay.

:

00:52:07,320 --> 00:52:08,760

So the end goal

:

00:52:08,760 --> 00:52:12,520

should be to recreate the concept

that you've built on that third party

:

00:52:12,520 --> 00:52:16,320

platform with your own developers,

with the team that you would hire to

:

00:52:16,360 --> 00:52:17,640

actually build it from zero.

:

00:52:17,640 --> 00:52:20,040

But following that draft. Yeah.

:

00:52:20,040 --> 00:52:21,560

For the win or. Not, very good.

:

00:52:21,560 --> 00:52:23,880

But you have something to discuss.

:

00:52:23,880 --> 00:52:25,000

That's fantastic.

:

00:52:25,000 --> 00:52:28,280

Of course,

because it's concrete, it's real.

:

00:52:28,280 --> 00:52:29,800

And you can say no, no, no.

:

00:52:29,800 --> 00:52:30,080

Yeah.

:

00:52:30,080 --> 00:52:33,520

No, don't put that in that screen

because I don't have it.

:

00:52:33,560 --> 00:52:34,800

Yeah. When I'm talking.

:

00:52:34,800 --> 00:52:36,960

So you have that feedback work on. Yeah.

:

00:52:36,960 --> 00:52:40,160

Because so far show with be

:

00:52:40,160 --> 00:52:43,160

a reflection of what you do in your work.

:

00:52:43,600 --> 00:52:47,040

And if you put some

something in the screen when you're

:

00:52:47,040 --> 00:52:50,040

talking on the phone with the client

and you don't have it

:

00:52:50,040 --> 00:52:54,680

and you can cannot pass

to the next screen, it's a nightmare.

:

00:52:54,760 --> 00:52:57,320

Yeah, you cannot work. But

:

00:52:58,520 --> 00:52:59,080

once you

:

00:52:59,080 --> 00:53:02,120

have a person, you can say, no, no,

take that out.

:

00:53:02,160 --> 00:53:03,160

That goes.

:

00:53:03,160 --> 00:53:06,360

Today's later, after

I spoke with the client.

:

00:53:06,360 --> 00:53:08,360

After we did some work.

:

00:53:08,360 --> 00:53:11,400

After then I have such data.

:

00:53:11,440 --> 00:53:12,120

Yeah.

:

00:53:12,120 --> 00:53:14,280

That's that's

kind of what I discuss when I do

:

00:53:14,280 --> 00:53:16,320

my tech stack audits with clients, right?

:

00:53:16,320 --> 00:53:18,280

You know, we exactly do that. So. Okay.

:

00:53:18,280 --> 00:53:19,760

How do you physically do things?

:

00:53:19,760 --> 00:53:21,360

Where does the paper go?

:

00:53:21,360 --> 00:53:24,440

Like what's the paper trail,

you know, is is the root card, you know,

:

00:53:24,480 --> 00:53:27,080

being generated with this data

or with that data.

:

00:53:27,080 --> 00:53:28,360

Where does it come from.

:

00:53:28,360 --> 00:53:30,720

So we have those exact

sort of conversations.

:

00:53:30,720 --> 00:53:31,920

So 100%.

:

00:53:31,920 --> 00:53:32,600

Yeah I agree.

:

00:53:32,600 --> 00:53:35,920

Thank you for saying that because

yeah it's great to hear it from an expert.

:

00:53:35,960 --> 00:53:38,600

You know, with such

you know, such a massive experience.

:

00:53:38,600 --> 00:53:39,040

You know.

:

00:53:39,040 --> 00:53:44,960

When they get used to

to using the up and go become a child.

:

00:53:45,120 --> 00:53:50,080

Because if you see the app they will come

saying we can do this better, you know.

:

00:53:50,880 --> 00:53:52,360

Yeah, we could.

:

00:53:52,360 --> 00:53:54,480

Switch the order of the steps.

:

00:53:54,480 --> 00:53:56,880

We could do this way, that way.

:

00:53:56,880 --> 00:54:00,880

Because they in the process,

we all became spells

:

00:54:00,880 --> 00:54:03,880

in the in the thing that we were doing,

you know.

:

00:54:04,080 --> 00:54:05,080

Yes. Yeah.

:

00:54:05,080 --> 00:54:05,720

Yeah yeah.

:

00:54:05,720 --> 00:54:09,280

That's a that's a process when it works.

:

00:54:09,280 --> 00:54:09,880

Yeah.

:

00:54:09,880 --> 00:54:13,840

You, you do iterations

and we all became experts.

:

00:54:13,880 --> 00:54:14,560

Yeah.

:

00:54:14,560 --> 00:54:18,680

I started becoming an expert in the work

a bit.

:

00:54:18,720 --> 00:54:21,680

Not as much as them, but quite a bit.

:

00:54:21,680 --> 00:54:25,720

I start understanding what they do

and they start understanding

:

00:54:25,720 --> 00:54:29,240

what they want on this screen to be able

:

00:54:29,240 --> 00:54:31,920

to work less, work faster.

:

00:54:31,920 --> 00:54:34,880

Yes. Yeah. Do more. Yeah, yeah.

:

00:54:34,880 --> 00:54:37,920

In the in the previous slide,

that automotive business I mentioned,

:

00:54:37,960 --> 00:54:40,640

you know, there was this presentation

that we've seen.

:

00:54:40,640 --> 00:54:44,880

So SAP

was switching to S for Hana Environment.

:

00:54:44,880 --> 00:54:48,680

So it was the cloud version of

of the base of the old version.

:

00:54:48,680 --> 00:54:52,200

But it was able to cut down

a number of clicks

:

00:54:52,200 --> 00:54:55,200

that you do

to get to finalize certain actions.

:

00:54:55,200 --> 00:54:57,480

There was less

clicking on the screen happening.

:

00:54:57,480 --> 00:55:01,240

So there was this big presentation

that they would put on on YouTube even,

:

00:55:01,240 --> 00:55:04,600

and all these like platforms,

and it was literally just calculating

:

00:55:04,600 --> 00:55:07,920

the time spent clicking on the screen,

filling out the data,

:

00:55:07,920 --> 00:55:11,200

whether it was the purchasing thing

or something around the process.

:

00:55:11,240 --> 00:55:11,600

Right.

:

00:55:11,600 --> 00:55:15,560

And you know, the let's say

15 seconds saved.

:

00:55:15,600 --> 00:55:19,600

But if you multiply it

by 10,000 people using it

:

00:55:19,600 --> 00:55:23,200

globally or 100,000 people,

then obviously it's a massive saver.

:

00:55:23,680 --> 00:55:26,280

And that's how businesses

don't usually look at it.

:

00:55:26,280 --> 00:55:28,560

Can you sort of advise anything

on, you know,

:

00:55:28,560 --> 00:55:32,400

so if somebody wants to calculate

the return on investment, right.

:

00:55:32,440 --> 00:55:35,440

When it comes to applications

making some changes, you know,

:

00:55:35,440 --> 00:55:37,760

is there any advice

that you can give us on that front?

:

00:55:37,760 --> 00:55:40,080

That was also one of the questions

from the community.

:

00:55:40,080 --> 00:55:44,520

You got to consider

how much it costs you to do it manually.

:

00:55:44,560 --> 00:55:46,560

How much does this go?

:

00:55:46,560 --> 00:55:49,560

Does it cost to you to do it with an app?

:

00:55:49,560 --> 00:55:50,040

Yeah.

:

00:55:50,040 --> 00:55:51,360

Usually it will be much.

:

00:55:51,360 --> 00:55:53,520

Cheaper in terms of the time spent. Right.

:

00:55:53,520 --> 00:55:56,480

The time spent on actually

like clicking and.

:

00:55:56,480 --> 00:55:58,480

Yeah. Yeah okay. Yeah.

:

00:55:58,480 --> 00:56:01,640

And today we got a new thing to consider

:

00:56:01,640 --> 00:56:04,800

which is can we ought to make things okay.

:

00:56:04,960 --> 00:56:08,960

We start

we are starting having a good enough

:

00:56:09,000 --> 00:56:11,560

to automate a lot of things, you know.

:

00:56:11,560 --> 00:56:15,560

And that will also save

you time and money which is.

:

00:56:16,520 --> 00:56:18,600

Tokens are cheaper than labor basically.

:

00:56:18,600 --> 00:56:20,040

Yeah, yeah, yeah.

:

00:56:20,040 --> 00:56:23,000

Computing power

is becoming cheaper than labor.

:

00:56:23,000 --> 00:56:27,280

And maybe you want, you know, fire people,

but you will have

:

00:56:27,280 --> 00:56:30,960

your people free to do valuable things.

:

00:56:32,080 --> 00:56:34,760

Yes. Speak with clients to think

:

00:56:34,760 --> 00:56:39,480

how to solve things better to

yeah yeah yeah yeah yeah yeah.

:

00:56:39,840 --> 00:56:40,880

Okay.

:

00:56:40,880 --> 00:56:43,680

All right then

I think we've, we've covered everything

:

00:56:43,680 --> 00:56:47,560

sort of relevant to, to what we,

we planned to do.

:

00:56:47,560 --> 00:56:51,640

So you know, the couple

of selfish questions that I've put there

:

00:56:51,680 --> 00:56:54,920

that was also for, for my benefit

to hear it from you as an expert.

:

00:56:54,920 --> 00:56:57,160

So thank you for

for covering that as well.

:

00:56:57,160 --> 00:57:00,200

And it was really great

to have you on the show.

:

00:57:00,200 --> 00:57:03,480

And I really appreciate the time that

you've sacrificed, you know, to be here.

:

00:57:03,480 --> 00:57:05,760

So I really appreciate that.

:

00:57:05,760 --> 00:57:07,240

For you in some ways.

:

00:57:07,240 --> 00:57:12,400

Nice to to to be able to speak to people

and explain things is fantastic.

:

00:57:12,920 --> 00:57:14,280

Very good, very good.

:

00:57:14,280 --> 00:57:16,960

Just as a last thing,

you know, if you can share, you know

:

00:57:16,960 --> 00:57:21,120

who is your ideal client, you know,

are you operating within Europe, UK

:

00:57:21,640 --> 00:57:22,560

just just for the guys.

:

00:57:22,560 --> 00:57:25,840

Also, if anybody's interested

in collaborating with with you,

:

00:57:25,880 --> 00:57:26,600

with your business.

:

00:57:26,600 --> 00:57:33,360

You surely work with startup and medium

sized companies for UK and Europe.

:

00:57:33,400 --> 00:57:35,560

That's how you use your target.

:

00:57:35,560 --> 00:57:37,560

So how do we understand them?

:

00:57:37,560 --> 00:57:39,480

Yeah, we can do things.

:

00:57:39,480 --> 00:57:42,680

Yeah yeah okay. Fantastic. All right.

:

00:57:42,720 --> 00:57:46,040

And obviously, you know, we'll

put the link down to the description

:

00:57:46,040 --> 00:57:51,040

so people can find your business

once we have the episode published.

:

00:57:51,040 --> 00:57:53,360

But yeah for now that's that's everything.

:

00:57:53,360 --> 00:57:55,200

Thank you very, very much.

:

00:57:55,200 --> 00:57:57,480

I really appreciate

the time you spent with us.

:

00:57:59,040 --> 00:57:59,840

Thank you.

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Show artwork for The Upgrade Zone Podcast by Daniel Chrzastek

About the Podcast

The Upgrade Zone Podcast by Daniel Chrzastek
The Person. The Business. The Tech behind it. We bring awareness to tech issues, concepts and valuable insights to help you grow.
Most businesses run on systems held together with good intentions, faith and a bunch of spreadsheets someone built in 2019. The Upgrade Zone sits down with UK founders and gets into the technology decisions behind their businesses. Not the polished version. The real one. Every conversation rests on three pillars: the person behind the business, how the business actually works and the tech that supports it. If you're a founder, owner or operator of a business, you might have had this conversation many times off the record. Well, now it's on the record. Hosted by Daniel Chrzastek.
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