Are we digital tenants? Tech aspect nobody talks about!
Are we digital tenants? Tech aspect nobody talks about!
Software ownership and digital sovereignty are the tech nobody talks about. Are we digital tenants? After forty years in software development, Fatima is blunt: if you do not own your code, you rent your business, and free software is the way out.
She started at seventeen. She is sixty now. Multinationals, software houses, her own company. In this episode of The Upgrade Zone, Daniel Chrzastek asks her how AI actually got here, why language models make things up, and what it costs a business to stay a digital tenant instead of a digital owner.
Subscribe for more conversations with business owners about the tools and decisions behind their businesses.
If you run your business on tech somebody else controls, and almost all of us do, this one is for you. Software ownership and digital sovereignty are about to matter far more than they did.
WHAT WE COVER
- How computing got here: switches, punched cards, assembly, and AI as the newest layer
- Why AI failed for decades, and the researcher who worked out the algorithms were starving
- How large language models came out of email autocomplete
- Why models hallucinate, explained through a scholar who never left the library
- The cloud is just someone else's computer
- Digital sovereignty: whose data, whose machines, whose AI?
- Free as in freedom, not free as in beer
- Permission to use software is not the same as the right to use it
- The CAD file test: if a third party owns your drawings, you cannot build next year's car
- Why almost no business runs Linux, and what that tells you
- Built it on no-code? What to do before it breaks
- Why the first version is supposed to be bad
- Calculating the return on a software change
- Computing power is becoming cheaper than labour
LINES WORTH STICKING AROUND FOR
"They give you a permission to use it, not the right. You only have rights when you have the code."
"They have read the whole internet. Have they lived? No. So they tend to hallucinate."
"I started when I was 17. I'm 60 now. I'm an insider."
CHAPTERS
00:00:00 Cold open
00:00:21 Meet Fatima: forty years in software
00:01:33 Where the technology is actually going
00:02:06 Computing as layers, from switches to languages
00:03:42 Why early AI failed
00:05:03 The web, and a change of scale
00:06:39 Fei-Fei Li: the algorithms weren't broken, they were starving
00:08:29 From email autocomplete to large language models
00:11:53 Hallucinations, and the scholar who never left the library
00:14:04 Spatial models, self-driving and the next frontier
00:15:20 Drones, jamming and fibre-optic control
00:16:41 The efficiency race, and running AI on your own machine
00:19:34 The cloud is just someone else's computer
00:20:58 Digital sovereignty and AI sovereignty
00:22:31 The £63bn digital skills gap
00:23:46 Free as in freedom, not free as in beer
00:26:04 The executable trap
00:27:49 Permission to use is not a right
00:29:11 Owning the code when you outsource the build
00:30:36 The CAD file test: who owns your drawings?
00:31:48 Why almost nobody runs Linux
00:33:28 "I started at 17, I'm 60 now, I'm an insider"
00:34:42 Owner or tenant across three parallel worlds
00:36:31 How Microsoft got rich printing licences
00:36:58 The tools Fatima's team actually uses
00:37:42 Three levels of privacy, and who has the key
00:39:51 Diagnosis before prescription
00:40:36 When you don't need custom software at all
00:42:57 Code older than the developers maintaining it
00:44:55 Community question: built it on no-code, now what?
00:48:04 Why the first version is supposed to be bad
00:52:06 Rebuilding it properly, and owning it this time
00:54:34 Fifteen seconds, times a hundred thousand people
00:55:58 Computing power is becoming cheaper than labour
00:57:12 Where to find Fatima
ABOUT FATIMA
Fatima is a software developer and entrepreneur with more than forty years in the industry. She started at seventeen and has worked across multinationals, software companies and small businesses, as well as running her own. Her career spans PCs, IBM i systems, the web, mobile, a decade in blockchain and the last five years in AI. She works with startups and medium-sized companies across the UK and Europe, and she is a long-standing advocate of free software, not because it is cheap, but because it comes with the code.
LinkedIn: https://www.linkedin.com/in/fatima-maldonado-me/
Connect with The Upgrade Zone
Podcast site: https://theupgradezone.co.uk/
Spotify: https://open.spotify.com/show/033YcP3LG4sy5NPHimYLlO
Apple: https://podcasts.apple.com/us/podcast/the-upgrade-zone-podcast-by-daniel-chrzastek/id6796156750
Instagram: https://www.instagram.com/danielchrzastek/
LinkedIn: https://www.linkedin.com/in/danielchrzastek/
LinkedIn: https://www.linkedin.com/company/the-upgrade-zone-podcast
Support the show:
https://buymeacoffee.com/danielcheesecake
#SoftwareOwnership #DigitalSovereignty #OpenSource #AIExplained #TheUpgradeZone
Transcript
they have read the whole internet.
2
:Have they lived?
3
:no. Feel the rush.
4
:It's a gravity high.
5
:Talking tech is the planets fly.
6
:The upgrades on the show begins.
7
:Sit right back and let the future's.
8
:All right then.
9
:Welcome, Fatima.
10
:You are number one guest
that we're doing a remote recording with.
11
:So that's
why I'm really excited for this one.
12
:So for anybody who doesn't know you, let's
start with a quick sort of introduction.
13
:Who you are, what you do. And,
you know, we'll take it from there.
14
:Okay. Okay.
15
:Thank you.
16
:It's an honor to be here.
17
:Hello to anyone and everyone listening.
18
:My name is Fatima
I’ve been a software developer.
19
:And maybe you can call me
entrepreneur for.
20
:For most of my life.
21
:Yeah. I started so very many years ago.
22
:First with PCs,
then with the IBM I systems.
23
:Then I of course featured to the web
when it came and mobile.
24
:I see.
So you've been through that transition.
25
:Yeah. Yeah.
26
:You got to you cannot,
you know, be on the past.
27
:You get to to to update.
28
:And I've been doing and blockchain
for like ten years
29
:and lately last five years
I'd been also been tinkering with AI.
30
:I see.
31
:So do you see any specific
32
:trends where things are
where things are going right now?
33
:What would you say is the technology
of of, you know, of the future?
34
:Let's say, you know,
35
:is it all going to be really around AI
or are there like other sort of,
36
:you know, technologies
that people don't really talk about,
37
:but they are going to be really like
critical here?
38
:Well, we are seeing them
some things happening.
39
:You know, first it's around here.
40
:It's like a new layer,
you know, so far is constructed in layers.
41
:At first. Of course.
42
:People were toning on and off switches
to make ones and zeros.
43
:Yeah.
44
:Until then, the punched cards came.
45
:Then you got a keyboard and a printer,
and then you got a screen,
46
:and then you
you didn't use Cirrus and once anymore.
47
:But there was a language assembly language
to program the processor that then
48
:in this maybe in the 60s between the 60s
49
:and 70s,
the temporal programing languages.
50
:Yeah, starting with the old ones,
which most are not around
51
:Algol, Pascal, which is still around
COBOL, which is still around.
52
:And so yes,
then programing languages were able been
53
:and we got today
more sophisticated languages.
54
:There came Jabba Jabba with the break 90s
55
:and for all
modern languages can Python, PHP,
56
:Ruby, most mostly everything.
57
:She was great.
58
:Whatever is used today
and people were coding.
59
:Yeah.
60
:In those languages you code you wrote,
you write a program and the computer
61
:translates it to assembly language
62
:and once and zeros in the end.
63
:But now there's a new layer.
64
:Yeah. Now that you get something came up.
65
:There was a was a concept brick
at the beginning of the century, you know,
66
:because our intelligence pretty old
is from the 80s,
67
:but it didn't work it much.
68
:You know.
69
:What was the obstacle back then?
70
:Can you, can you sort of talk
a little bit about that?
71
:Was it just the computing power back then?
72
:Well, that was the limitation, you know.
73
:Nobody knew.
74
:Nobody knew. It was kind of a mystery.
75
:Okay.
76
:At some
point in the at the beginning of the nice,
77
:some people got you know, how it started.
78
:Is very interesting to understand
how it works, how it started.
79
:This was this guy in IBM at IBM
80
:that was trying to plan games,
you know, like TikTok too.
81
:Yeah, that was very easy.
82
:Yes, but then he tried to protect
checkers.
83
:Yeah. And chickens is a bit more complex.
84
:You cannot just do if, if, if
because there's a lot of pieces involved.
85
:So what it is, it was very interesting.
86
:He started making the program record
the matches.
87
:Yeah.
88
:And so and so he started
to have a database of place,
89
:you know, and he started
making the computer react to that.
90
:So if you drew that move, that move,
the computer had examples
91
:and go say no, go this way, this way. No.
92
:Because we did it on Willows.
93
:Yeah. So I already machine learning.
94
:Yeah.
95
:That's the beginning of machine learning.
96
:And that. Became. The 90s.
97
:They were able to read hand
written numbers from checks.
98
:That was sort of a breakthrough,
but nothing else.
99
:Workers.
100
:And then came the where I know
the bunny went to the web, you know,
101
:and they're keeping it what was called
the second AI winter.
102
:But then.
103
:I see the web changed everything. Why?
104
:Well, it's obvious
because now everyone is connected
105
:to everyone,
which was not possible before.
106
:Yeah, but it brought a second effect.
107
:That was the the size of applications
changed it completely
108
:when we were doing applications in this,
you know, beginning of the 90s,
109
:if you had like 500 users,
it was a very big app.
110
:In a corporation, you will have 500 users,
111
:you may have 3000 users.
112
:Yeah. And it was wow, very big.
113
:But then the question yes, broke a scale
that was never seen before.
114
:Users in the web is nothing.
115
:Some websites appeared
that had millions of users.
116
:Yes. And that
117
:means that you have enormous databases
and that is called big data.
118
:Big data,
because you have these enormous databases.
119
:You got a million users,
you got a billion records of what
120
:they are doing, what they are buying,
what they are writing.
121
:And then so many different data points
as well.
122
:Yeah, yeah.
123
:The size changed and then came Fei-Fei Li,
you know, Fei-Fei Li.
124
:I think she's Chinese.
125
:She's from from the east clearly.
126
:And as she had this, this insight.
127
:Is it that the AI algorithms
128
:do not work or is it that they work?
129
:But we are feeding them too little data?
130
:It's a brilliant question.
131
:You know. And what she did. Yes.
132
:She created an online database of pictures
133
:and asked people
to upload pictures of cats.
134
:Okay. In different positions is possible.
135
:Yeah. Face, whole body.
136
:The cat doing doing their thing
that, you know,
137
:in their strange positions
and so on and so on.
138
:So she got this
enormous database of cat pictures,
139
:and then she ran the same algorithm
that didn't work before.
140
:And it worked.
141
:So it was the volume of data
that was basically the obstacle.
142
:It wasn't enough for that
to work in the past.
143
:I see.
144
:Oh, wow.
They're going somewhere starving.
145
:Somehow they didn't have enough data
when she fed the algorithm
146
:with a lot of data, he started working.
147
:Yeah. Wow.
148
:And so the new I started,
and everybody started doing it.
149
:Google? Yeah.
150
:Google are ready
to have interesting things.
151
:They have a database for handling
152
:the their users, but the users search for
153
:they put it in a database
that is called Bigtable.
154
:Yeah. Not by chance.
155
:And so they started running algorithms
on these big, big, big data collections.
156
:And they started working.
157
:And so Google was into it.
158
:After sometime Facebook was into it,
Apple was into it.
159
:But then something happened somewhat.
160
:That cuckoo thought that it would be
may be useful
161
:if when you are writing an email.
162
:Yeah, but the email gave you an option
to continue your phrases.
163
:You saw that thing that you start typing
and he appears,
164
:it appears a gray adult,
a possible continuation.
165
:Yeah. For the phrase. Yeah, Yeah.
166
:That's the prediction. Yeah.
167
:The algorithm is trying to guess
what you need to write
168
:after what you have already touched. Yeah.
169
:And so they started modeling language.
170
:Yeah. Human language.
171
:Okay. Initially English of course.
172
:Here they started modeling English to see
173
:because they had already this enormous
that the database
174
:that was Google scanning the whole web,
all the texts in, in the whole.
175
:What in the world here?
176
:Yes. What the users are searching.
177
:Okay.
178
:The way they write, the way they consume.
179
:Yeah. Of course.
180
:And they they started modeling language.
181
:Yeah. And when they.
182
:And then they started modeling language,
and then the borders became
183
:bigger and bigger and bigger
because you have so much text to index.
184
:Yeah.
185
:And that's
what is now called large language models.
186
:Yeah.
187
:I see that big, big models here
that are learning.
188
:Same as the check curse program in the 60s
or 70s.
189
:Yeah, that was recording place
matches here and see what happens.
190
:But this, this this new algorithms,
they map language.
191
:Yeah. You are me talking, for example.
192
:Yeah, yeah.
193
:And they start to learn
what combinations of words are.
194
:Sentences are valid.
195
:I see.
196
:And so and so it came.
197
:And then they started trying
this in the lamps this language models.
198
:And you can chat with them.
199
:Yes. They can predict what come next.
200
:So you say hello to them
and they say hello.
201
:How are you.
202
:Because they had seen
it had salient times in this big database.
203
:Exactly.
204
:In also in the context.
205
:So that's that's
the important part as well.
206
:Right. Yeah. The context.
207
:Yeah.
208
:You know, you you start writing an email
and when you start,
209
:what they say is not so good.
210
:But after you wrote 20 lines,
they have seen a sealion.
211
:Similar emails and what they offer.
212
:Because much better.
213
:Yeah. I see.
214
:And that's where we are today. Yeah.
215
:And so.
216
:Companies appeared that are
217
:dedicated to training this
218
:language models
219
:OpenAI Anthropic, some Chinese companies.
220
:Yeah.
221
:That's the point where we are today.
222
:And just very quickly because,
223
:you know, there is this,
this concept of hallucinations obviously.
224
:So it's trying to respond,
not having the input or
225
:specific information that's backed up
by that, say, actual data.
226
:So do you have any, any sort of insights
on the origin of that problem?
227
:Well.
228
:You know,
let's say that you have this rent.
229
:Yeah.
230
:That lives in the library.
231
:Okay. Library.
232
:Right. Yeah.
233
:You got this from that from school?
234
:Yeah. That never goes out of the library.
235
:He likes very much to read.
236
:And he got a shop in the library,
and he said all day, all night.
237
:He never goes out.
238
:Yeah, he's the reason.
239
:Okay. Does he know a lot?
240
:Well, yes. Yes. Kind of.
241
:Yeah. I know he's really theory.
242
:Yeah.
243
:He's reading all the books
from billion, from brilliant people.
244
:So he knows a lot.
245
:Does he had real life experience?
246
:Nobody lives.
247
:Oh, I see where you're going with this.
248
:You say, hey, why don't we go this Sunday
to see this F1 race?
249
:I see.
250
:So yeah, in 1973,
Fittipaldi in one and then and the car
251
:and then the in the 90s and the serials
and now and he knows a lot
252
:but he never drove a car
and he has never been in the races.
253
:So he knows a lot.
254
:But he tends to fantasize
255
:a bit
because he lacks real life experience.
256
:This is what happens to language models.
257
:They are kind of blind.
258
:Yeah, they have read the whole internet.
259
:Have they lived? no.
260
:So they tend to hallucinate -
it’s natural.
261
:If you think about it and you do,
a real life comparison is natural.
262
:I know, so
now there's a new thing coming Fei-Fei
263
:Li I like her book a lot.
264
:Of course.
265
:Fei-Fei
Li is now working on a spatial model.
266
:Okay.
267
:A model of the physical world.
268
:Because the limbs
only know about language.
269
:But when dealing with the physical world,
they are not so good.
270
:So she's she's working.
271
:She has a new company.
272
:He got, she got of course he masters.
273
:And so.
274
:And she's trying to build her
275
:model of physical reality here.
276
:I see because I see.
277
:Because the next frontier
is probably robotics.
278
:We are starting to see, for example,
279
:self-driving cars.
280
:Yes, of course.
281
:Which are not that good,
but they are starting.
282
:She has started to be as good as bad
drivers.
283
:Yeah.
284
:Yes. Yes, exactly. Yeah. Okay.
285
:They are not as good as their experience
driver.
286
:Maybe, but they are not worse than
287
:but rather.
288
:Yeah, they can go out
and they don't kill people.
289
:That's it. Yeah of course.
290
:And but.
291
:Of course.
292
:And I think we've all seen
a video of Tesla avoiding an accident.
293
:So that also happens on occasion.
294
:Yeah yeah. Yeah yeah.
295
:Also doing
people are creating self-driving drones.
296
:Yeah.
297
:Because most runs at first
you will control them by radio.
298
:But for example in Ukraine
both sides are jamming
299
:all the frequencies
so you can control your arms.
300
:So they put a lesser cable.
301
:Yeah. A fiber optic. Yes. Yeah.
302
:That maybe the that the drones goes away.
303
:Yeah. And they did.
304
:And the fiber optic will extend you,
you have a roll
305
:and you give it more and more and more.
306
:Cable like kilometers.
307
:Long, five kilometers long.
308
:It's a mess.
309
:Yeah.
310
:I have seen a picture,
and it was pretty simple.
311
:But for the optics. Yeah.
312
:But now they are trying to do
how tournament runs, for example.
313
:So probably the next frontier is there
is there here that.
314
:I see my shins that can drive themselves,
that can do things.
315
:With the drones.
316
:I think there was a lot of work done
by Palantir and these kind of companies,
317
:but it's all for military use, obviously,
because that's where money goes first.
318
:Yeah.
319
:So I've seen some presentations
of of these things.
320
:But yeah, it's so fascinating.
321
:Yeah, that that's our current
technological environment.
322
:We could say.
323
:Yes I see.
324
:So would you say that
the race that that we're sort of,
325
:you know, part of right now,
now it's going to be more about
326
:the efficiency of the eyes because
obviously they draw a lot of power,
327
:all the data centers, etc..
328
:There is this massive push in the AK,
for example, in the US, you know,
329
:they all want to have the grid
that's capable of powering
330
:a lot of data centers
to to cope with the gathering of the data.
331
:Do you see any insights on on that front?
332
:Well, you know,
the Chinese models are much smaller.
333
:You can run it. Yes.
334
:Not on a normal PC.
335
:You know, I get this PC, we're talking
that there is my auxiliary here,
336
:that I have a normal operating system.
337
:I have one here.
338
:But let's say that normal operating
339
:systems today are windows, Mac OS,
and maybe it won't on
340
:a couple of Linux Clipper.
341
:Then in the upper.
342
:This is a small normal machine
with eight bytes of memory.
343
:In the other one I run a specific
OS for security and blah blah blah.
344
:It has 64 bytes of memory.
345
:It's a bit bigger,
346
:but even
that is a bit small for running AI
347
:because you need a graphics card.
348
:Cards are very good at doing math
349
:because all the graphics in the PC
are calculations.
350
:Yeah. So yes.
351
:Do you have a guy in a big
PC with 1 or 2 graphics cards?
352
:You already can run AI today,
or if you rent a server,
353
:the internet with a graphics card
you can run a.
354
:The Chinese model are pretty small,
and if you don't want to keep your data
355
:to anthropic or to open a,
you can read a private model and it works.
356
:I've been doing it and it works.
357
:And I'm not sure if the big companies
are that interested in optimizing.
358
:They got all the money than me.
359
:So sure. For them.
360
:I've seen in the last few days
I've seen a guy presenting a new language
361
:coding language,
which allows the LMS to compress
362
:it a lot more than the traditional
languages used now.
363
:So it becomes like way more efficient
because it can snapshot
364
:what the code is supposed to be doing in a
in a bigger scale, basically.
365
:So you can kind of zoom out and, you know,
366
:you can see the classes,
the parameters, etc.
367
:everything
that's involved in a much smaller
368
:sort of zoomed out sort of scale in a way.
369
:So, so you're like
370
:keeping tabs on all individuals,
sort of parts of your application.
371
:So that was interesting, you know, to say,
because it looks like that's going
372
:to be part of the the direction as well
where everybody was going to go.
373
:I think so,
because I think that many people,
374
:including government,
are not really aware that
375
:when you when you use the cloud,
376
:the cloud is just someone else computer.
377
:Exactly, exactly.
378
:Yeah. People
don't realize that this is literally it.
379
:It's you're using somebody else's
hard drive.
380
:You're
just renting a computer on the internet.
381
:Maybe it's a big computer.
382
:Yeah, it's a rack or a number of racks or.
383
:Yes. No block full of computers
384
:that is such that when. You.
385
:Use the cloud and when you use the
the language models from them,
386
:you use it for an open air,
you use CloudFront dropping,
387
:you're giving all your data to them
388
:and you're giving some control to them.
389
:Yes. Because one day they can say,
390
:well, no, today you cannot use a computer.
391
:Yeah, that could be complicated
in certain situations.
392
:Yeah, I think that in a few years
393
:maybe people and governments
and companies are going to become,
394
:you know, Abuja or this of this.
395
:Okay.
396
:So okay.
397
:You can speak today.
398
:There are some conversations already
about digital sovereignty Okay.
399
:And AI sovereignty.
400
:Easy. Yes.
401
:Are you data yours?
402
:Really?
403
:Are your computers yours? Really.
404
:Are your AI yours?
405
:Your yours renting from somebody else?
406
:Exactly. Do you? Exactly.
407
:Do you want to rent or you know,
408
:the guns for the police from someone else.
409
:And one day they can press
a button and say, no, you can't shoot.
410
:You know, nothing. Works now.
411
:Well, maybe you don't like it that much.
412
:Yeah.
413
:If you're renting the sheeps
and they say no,
414
:they press a button
and they say, no, the ships don't.
415
:Don't say it today. It's complicated.
416
:Yeah, yeah.
417
:So I think that this is
418
:starting to, to become to become an issue.
419
:And as much as people
is becoming aware of this,
420
:they will say, no, wait,
we need our own data center.
421
:We need to run our own AI.
422
:We need to to keep our own data.
423
:Yeah,
you look is starting to think about it.
424
:I, I read about it.
425
:They are a bit worried
that they are under US control
426
:about the centers AI, the UK also.
427
:Yeah.
428
:I think that is this is going to become
a commonplace worry for many.
429
:I'm not surprised
because it can become a very big issue,
430
:like you say, because there is one
central point controlling everything.
431
:And many economies
rely on this at this point.
432
:Yeah, yeah.
433
:The UK government's prediction from 2024,
434
:if I remember correctly, was that 63
billion with a B is going to be lost
435
:to the economy, to in the economy,
to the lack of digital skills.
436
:So not just, you know,
like really like deep diving
437
:into like coding and similar niches,
but in general digital skills.
438
:And many entrepreneurs, business founders,
business owners don't feel comfortable
439
:making decisions around
buying a specific piece of software.
440
:And that's one of the reasons
why I've started this show to actually,
441
:you know, bring some clarity around, okay,
what are the tools that are worth using,
442
:what can you leverage
in your business, etc.?
443
:So maybe if you could share a little bit
about
444
:what's really useful from what you see,
obviously you create custom things.
445
:So are there any specific trends
that you would see, you know, are,
446
:you know, let's say,
do you see that many clients
447
:ask for the same or similar thing
these days?
448
:Is it, you know, along the lines of Zapier
and make
449
:so you link different sort of applications
for them through AI layer?
450
:You know, just just,
451
:you know, give us some examples of
of what you would see these days.
452
:I think that's something that many people
453
:don't know how to ask or what
to ask first.
454
:Okay.
455
:Another thing I have been for many years,
how can I call myself
456
:a supporter of what we call free software?
457
:Yeah. Okay.
458
:Yeah.
459
:Free software doesn't mean.
460
:Doesn't mean free as in free beer.
461
:But it's more that free as in freedom.
462
:Yeah. Because.
463
:Got it.
464
:Because, you know, to create. So for you.
465
:You write code? Yeah. It doesn't.
466
:You don't need to really technically
understand how it happens,
467
:but you need to understand that
someone writes something in some language
468
:which is not a human language,
but a language for computers.
469
:I think that we are in the 21st century.
470
:Many people can can get this
pretty much intuitively, you know.
471
:Yes, programing language is okay.
472
:Something that you write that they think
that we that we brought amorous.
473
:And so for developers that we see
the screen and we understand everything.
474
:No it's infinite.
475
:Yeah I can read maybe five
programing languages.
476
:Yeah. Maybe ten. Yeah.
477
:But there are 200.
478
:I need to call more
people if I need to. Yes.
479
:Yeah.
480
:But it's something that is written
for the computer
481
:to convert into ones
and zeros and execute.
482
:That's it.
483
:That's a concept I think.
484
:I think people are failing
in digital skills
485
:because they are failing to have the
the concepts.
486
:Okay.
487
:They don't get the principles. Yeah.
488
:There are like ten, 20 concepts
that you have to understand.
489
:They they're not so complex, but
you need that someone explain them to you.
490
:I didn't understand it by magic.
491
:You know, I had to read or someone's
playing it to me and say, look, yes,
492
:this is how it works.
493
:This is a concept
and that concepts translate to software.
494
:And then one concept is, yeah,
someone writes this code
495
:and it's the computer translates
to one and zero.
496
:And two things can happen.
497
:Yeah.
498
:They give you the code
499
:audacious keep you the translated version
500
:into one and zero into ones and zeros,
501
:which is the executive
that we call the executable.
502
:You're trapped. Yes. Okay.
503
:If you have to execute
a woman, you're trapped.
504
:Yeah.
505
:They will.
506
:You can't do anything.
507
:You can't do.
508
:You can run it. Yeah.
509
:Can you run you your business. Yeah.
510
:But you can modify. It here today.
511
:You can write your business.
512
:What happens tomorrow?
513
:The market changes, the government
regulation
514
:changes, your business changes.
515
:You say, hey, let's do it this way.
516
:Because we may
we will make a bit more money.
517
:You need to change the software.
518
:If you don't have the code,
you are tied up,
519
:your hands are changed
and you can do nothing.
520
:That's the key of digital dependency.
521
:Yeah. Yeah.
522
:So by being a big defender
523
:of free software free software
means it comes with the code.
524
:And so you can modify it yourself.
525
:Now if you're not a developer. No.
526
:But you can you can contract any developer
to modify it.
527
:You can do a lot of things. Okay.
528
:I think
529
:that most people don't understand this.
530
:And they so they they fall
531
:into the trap of to resolve for.
532
:Yeah.
533
:Where the, where the creator keeps
the code and just sells
534
:you or rents you.
535
:The rights to use it.
536
:Yeah, they're a permission to use it,
not the right.
537
:It's just a permission
to use it for a while.
538
:You have no rights.
539
:As a matter of fact, you only have rights
when you have the code.
540
:Yeah.
541
:So I will say for many, many businesses
it will do them a lot of good.
542
:If they book, try to get closer
543
:to the free software community.
544
:They see.
545
:If they can run their business
on free software,
546
:which is possible for mostly any business.
547
:Yeah, it's easier than it looks.
548
:Of course you need a
you need a bit of help. Yes.
549
:You always need a bit of help.
550
:Okay.
551
:We need doctors, dentists.
552
:We even need people to tailor our clothes.
553
:Living a specialized society.
554
:But the thing here
is, you're not trapped for life.
555
:You can't change if the vendor doesn't
give you a good deal,
556
:you can switch to the easily
to another band.
557
:Yeah, and the same goes with the guide.
558
:As long as you use cloud or you pity,
you are mostly trapped in
559
:when you start using free
software or independent.
560
:Yeah, I think this is something
that it's not people doesn't understand.
561
:People don't understand it mostly.
562
:So I won't.
563
:Say people who create software
obviously will know about it
564
:because everybody will say,
oh, I need to have my own devs.
565
:I don't I cannot outsource
creating the app from the start
566
:because obviously they would own the code.
567
:So that's that's where yeah,
also that's where it becomes expensive.
568
:Right?
569
:Because when you have your own team,
you control what happens, how many people
570
:you assign to it
where you just, you know, send an order
571
:to create me an app
which does this, this, this and that.
572
:Obviously, you're not involved
in the creation process.
573
:Literally, right? Yeah.
574
:Yeah.
575
:So I think that it is hard
to pick problems
576
:that people have today
that make so far so complex.
577
:One, they don't have the basic concepts
which are not technical mostly.
578
:Yeah, there's a solution thing,
you know, okay.
579
:It's a solution can sing mostly anybody.
580
:I work many times, I teach classes
and so of course,
581
:and mostly anybody with any background
doctors, business
582
:people, accountants,
mostly anybody can understand it.
583
:You write this code,
584
:the computer translated to one
and zeros is not science fiction anymore.
585
:You know, it's almost 100 years old
586
:today
that we are talking about all the future.
587
:No, it's not the future anymore.
588
:It has been the present for many decades.
589
:But when people had has these concepts,
then they can reason about it.
590
:This little thing. Yeah.
591
:And when they, they become used to
to using free software,
592
:they say, oh, this is mine
or is in the public domain.
593
:It's like you, you know,
if you, you're making cars.
594
:Yeah. Let's say you're making cars. Okay.
595
:You say fatty, my god this semester
and we are going to do cars in the UK.
596
:Yeah. Okay.
597
:You need drawings. Yeah. But today.
598
:Of. Course,
we don't do drawings by hand anymore.
599
:We use cat computer aided design,
which when you see the drawing
600
:in the screen that you can rotate it
and you can say,
601
:make it bigger, make it smaller,
take this and and that and that.
602
:It's obvious
that you will want to have the cat files.
603
:Yeah.
604
:Of course, of course. Yes.
605
:Because you can find them. Next year.
606
:You can take the take the cat file
and modify it and make a new car.
607
:If the cat files are owned
by a third party, your chain again.
608
:Okay. Yes, yes.
609
:So this thing of digital ownership
610
:and this little subreddit
is what many people don't understand.
611
:It's very interesting that you say that.
612
:It's very interesting
from what I've seen, 100%.
613
:I agree,
because I've seen a single business who's
614
:using Linux as their main system
for the actual users within the business,
615
:everybody else is windows,
the typical stock exchange
616
:for for actual emails
and communications and stuff like this.
617
:A single business out
of, let's say 200, 300.
618
:You know, however many I've seen so far
619
:was using Linux as their system,
you know, for the servers as well.
620
:It was. Yeah. Yeah.
621
:Really it's not as, as common knowledge.
622
:Right?
623
:It's not common.
624
:But today is the key to being to be
the owner of your life.
625
:That's what I'm favor.
626
:Let's say I like the team people
627
:to be the owners of the digital life.
628
:And if you're a country,
you can be sobering.
629
:Yeah. Okay.
630
:Things that that's what people
631
:doesn't understand these
because the so far industry
632
:don't tell them
because they don't want to be independent.
633
:Not in their interest because.
634
:It's a, it's a it's an interest here.
635
:They don't want us to be independent.
636
:They want to just to be our masters.
637
:This is really true.
638
:Okay.
639
:They will say, oh,
you're a conspiracy theorist.
640
:No, no no no.
641
:Look, I don't I don't need no theory
642
:and I don't need to to,
643
:you know, create any story.
644
:I've been inside the sofa industry
645
:for 43 years now.
646
:Okay?
647
:I started when I was 17 years old.
648
:Yeah.
649
:And I'm 60 now, so
650
:I'm an insider.
651
:You could say I'm an insider.
652
:I work at in all kind of places,
a multinational corporation,
653
:software companies, small companies.
654
:I had my own company for many years.
655
:I'm an insider.
656
:So what I tell you?
657
:Yes, I would say that model less.
658
:Believe me, I know what I'm talking about.
659
:Yeah, but I talk about this.
660
:How you can be free in a digital world
and how can you be?
661
:Yeah.
662
:You know, anyone who has lived
for a number of years
663
:knows that if you own your house,
664
:you're in a much better position,
that if you rent first, codes first,
665
:and if you own your car,
you're in a much better position
666
:that if you rent a car or take a taxi,
you're the whole being the whole.
667
:In every society in history,
free people were the ones
668
:who owned land
owned the house owned animals.
669
:Owned machines.
670
:Yeah, yeah, it's the way,
it's the way it is.
671
:You know.
672
:The world didn't really change that much.
673
:No, in that sense, no.
674
:But what is not is not intuitive.
675
:It's.
676
:I would say
this is one of my favorite words.
677
:It's counterintuitive to understand
678
:that in the digital world,
you can also be an owner or a tenant.
679
:Yeah.
680
:Yes. It's not obvious because we live now.
681
:I tend to explain when I teach courses.
682
:And so that we have three parallel worlds
today.
683
:We got the physical
world. Yeah. Of course.
684
:Yeah.
685
:But since maybe 200
686
:years ago, we have a financial world.
687
:Okay. Which is kind of superimpose.
688
:Yeah. To the physical world.
689
:But in the last hundred years
we have a third world, the physical,
690
:the financial and the digital world
and the interplay.
691
:Interplay. Okay. Yeah.
692
:And in these three parallel worlds,
you can be an owner or a ten.
693
:The three of them, the physical,
the financial and the digital.
694
:The owner has all of the advantages here.
695
:That's very true.
696
:That's my philosophy. I think it's facts.
697
:It's literally just, you know,
this is like the truth, isn't it?
698
:You know, we see it,
you know, me coming from the corporate,
699
:you know, background as well.
700
:You know, I've seen it,
you know, from, from the inside.
701
:Right.
702
:If you own the application,
you just basically
703
:sell, you know, imaginary licenses, right?
704
:It doesn't cost you anything
because you're not generating any physical
705
:objects.
706
:It's just a piece of code saying yes,
707
:somebody X, Y, and Z can use it
for a year, and then a year later
708
:they have to pay again because otherwise
we will switch it off for them.
709
:It's like money.
710
:Yeah.
711
:Yes, exactly.
712
:That's how Microsoft became so powerful.
713
:Yeah.
714
:Printing windows
licenses was like 20 money here.
715
:And so they they were the
they had the first net worth.
716
:They were bigger
bigger bigger bigger bigger bigger.
717
:Yeah. Yeah, yeah.
718
:Because they were the owners of windows.
719
:And so they became so rich.
720
:Yeah yeah. Yeah yeah.
721
:Okay.
722
:And you as a,
723
:you know, as a, as a contractor,
you know, creating custom applications.
724
:What are the useful tools for you
these days.
725
:What would you say
726
:is the core of what's helping
you deliver the services that you do?
727
:And from what I remember, you know,
728
:you obviously have a team
that delivers on the work.
729
:But you know what?
730
:What is the latest thing
that sort of helps you the most, you know,
731
:to run this kind of business?
732
:Well, these last two years
we have been switching
733
:to using a lot of AI,
but we know how to use it and we.
734
:Whatever we do, we keep the code
735
:so we don't get tied up to an AI
or the other.
736
:Yeah, yeah.
737
:That's been a big make a change.
738
:Yeah, yeah.
739
:What about some like basic things that are
that say off the shelf communications?
740
:Because I'm assuming you wouldn't have
a custom thing for such a simple thing
741
:like comms.
742
:Or do you actually have your own thing
for communications between teams?
743
:That depends on how much privacy you need.
744
:Yeah, okay.
745
:If there are like three labels,
746
:normal privacy won't harm you.
747
:If it like if it's like him.
748
:Well, you can use anything.
749
:Yeah.
750
:If you teams zoom all these slack.
751
:But yeah yeah. Yeah yeah. No.
752
:If you need to handle commercial secrets,
753
:industrial secrets, whatever,
then you need a second level of privacy.
754
:You need to use free tools
that are audited because, for example,
755
:WhatsApp tells you
communications are encrypted.
756
:Yeah.
757
:But there. Yeah, you can get to it
from what I.
758
:Yeah. But yeah.
759
:What's the key?
760
:Yeah. Close.
761
:Yeah. Okay.
762
:Now tell me who has a key.
763
:It's not enough that that is always closed
okay.
764
:It's lock.
765
:The door is locked.
766
:But now give me a license. Who has a key?
767
:Because if there's a hundred keys around,
well, there is safe.
768
:It isn't very safe. Yes.
769
:So if you need more privacy,
you need a different set of tools,
770
:usually open source tools
that are out by a lot of people.
771
:And, you know, nobody's
reading your communications.
772
:If you need high level privacy,
then you need
773
:the free tools with a specialized setup.
774
:I think those are the three levels.
775
:It's it's first you need to
we need to think about
776
:what is critical for your business,
for your organization, what is critical.
777
:Okay.
778
:There's not a recipe that you can use
for everybody.
779
:But of course having concepts,
having understanding some concepts,
780
:you can start to discuss those things
where.
781
:It's a bit
like being diagnosed by a doctor.
782
:You have to have a list of symptoms.
783
:You know, the requirements, the problems.
784
:Yeah, I see. What you do. Yeah.
785
:Because, you know, are you
are you sitting many hours.
786
:Do you walk? Yeah. Walking. Yeah.
787
:Do you agree situation is different. Okay.
788
:Yes. Yes.
789
:Every situation is different.
790
:So yeah diagnosis is the first thing.
791
:Speaking clients about what they do,
what is critical for them.
792
:What will be critical
not to help here okay.
793
:And then we start giving recommendations
794
:and maybe building things.
795
:Yeah.
796
:So does it ever happen that, you know, you
you know,
797
:let's say the client approaches
you and they, you know,
798
:they think
that they will need something custom.
799
:But it turns out,
800
:no, you just buy this thing because it's
going to do everything that you need.
801
:Do you ever say that
or it actually ends up being a
802
:I don't want to rip off
people of their money.
803
:We try to keep value. Yeah.
804
:So if you can spend less, spend
less this year okay.
805
:Next year, maybe I will have to tell you.
806
:Look, this is pensive.
807
:Sorry.
808
:I can do nothing.
809
:Yeah, but if it can be cheaper
to do it. Cheaper?
810
:Of course.
811
:That's what a good brand.
812
:Or does it feel you go.
813
:So you build. Trust me.
814
:Go to buy a car.
815
:And they are all always trying to
to sell you the most expensive car.
816
:You're going to start having the help
817
:of course.
818
:Say they only want to rip me off.
819
:I don't need her. Yes.
820
:Don't need a Ferrari to go
pick up the children.
821
:Yes, yes.
822
:Many times in the conversations
that I have on the show,
823
:it basically becomes very clear.
Sometimes you just need to.
824
:Just to start the business.
825
:You need a fancy spreadsheet, right?
826
:Just so you have a piece of data
somewhere,
827
:just so you keep a record of something.
828
:And then over time
you switch to something more elaborate,
829
:something more,
you know, you know, complex, etc.
830
:you just build on top of that,
that simple base.
831
:You don't need to spend 100,000 from day
one on a fancy software,
832
:because you're not going to use
even the half of it.
833
:Suddenly you need to adapt to your scale
and to on your level of sophistication.
834
:If you say, no,
I'm going to be an atomic center.
835
:Well, okay.
836
:Yeah, yeah, you will have to spend.
837
:Yeah, that's
that's the difference. Yes. Of course.
838
:Everything will be a better bit expensive.
839
:Yeah, but if you're running
a simple operation okay.
840
:Well it's simple software.
841
:Yeah, it should be true.
842
:Yeah, yeah,
it should adapt to your scale and your.
843
:And this sophistication of your operation.
844
:Probably. And yes.
845
:Probably
846
:both.
847
:Most organizations have a 90
bad cut of 1%,
848
:maybe 2% in some cases.
849
:Yes. If you're going up,
you got to justify it okay.
850
:Yeah. First of course.
851
:Yeah I've seen that up close.
852
:At some point in the previous life
I was in automotive business.
853
:It was a global company.
854
:And you know, we were sort of making sure
that the purchasing applications,
855
:they were all custom made from scratch.
856
:It was for SAP environment.
857
:So we were using react as a layer
858
:to communicate with the back end in SAP.
859
:So it was functioning okay
and in terms of the performance etc..
860
:But you some of the apps
that the guys had to look at the code
861
:was, you know, older than the developers
looking at the code.
862
:So it was
863
:really interesting thing to sort of,
you know, you, you know, actually see.
864
:Yeah,
yeah yeah, yeah. So far is an investment.
865
:And look, I remember doing an application
866
:for a client in the nest
at the beginning of this.
867
:As a matter of fact,
there is still running it.
868
:Yeah. Wow.
869
:Yeah.
870
:Sergey, you know, I said, well,
still running.
871
:I know this guy still works for them.
872
:From time to time.
873
:I speak with him.
874
:He said, oh yeah right.
875
:Yeah yeah, yeah.
876
:But you know, there
that only tells me that you've done
877
:a great job back then
because it didn't need change for all.
878
:They,
they give him the time to do it. Yeah.
879
:I say look, if you want this
well done, let me walk on it.
880
:And I was
I bought it on it for four years.
881
:It was a lot.
But turns out to be worth it.
882
:30 years later they are still using it.
883
:Still using it.
884
:Yeah. So wow.
885
:You got to have some perspective.
886
:You know, what you're doing is important
long term for your business.
887
:Or this is just something
that is for the time being.
888
:Yeah. Those are things to consider. Yeah.
889
:In some. Things I.
890
:See you want
you do want to spend some real money.
891
:Yeah.
892
:Because his core business
and probably won't change, you know.
893
:Yeah, yeah.
894
:Okay.
895
:I've got a couple of questions
and I've got an impression
896
:that I will know what you're going to say,
because it ties
897
:with the ownership of the digital assets,
let's say.
898
:But I've got a small community,
and I always give them an opportunity
899
:to ask a question to the guest.
900
:So in your case,
because you are so closely tied with
901
:with AI and relevant work, you know,
what would you say about the process of,
902
:okay, somebody has a concept of an app
and they go and let's say build
903
:something on it, or base 44, one of those
low code or no code platforms, right.
904
:Obviously
they don't own the source code, right.
905
:So that's one obstacle I can already
foresee that you're going to point out.
906
:But then what would you advise these guys
to do if they want to eventually own it?
907
:What would you sort of
advise them to to do?
908
:Because if they really want it
to be their thing and then sell it
909
:and make it into a business,
what would you advise them to do?
910
:I would say go a status,
which is my favorite recipe going station.
911
:Okay, you got the idea.
912
:Well of course, go and got it. Go.
913
:No gold. Whatever.
914
:Do it.
915
:Because, yeah, you know,
we'll have a first version and it's much
916
:better to discuss over a first version,
no matter how imperfect is.
917
:But we are seeing it
and we can discuss it.
918
:Yeah. So yeah.
919
:Yeah. Please go and do that first version.
920
:You know, when people come to me and say,
I got this idea for
921
:I said, put it on paper
so we can discuss it better if you do it
922
:on Replit on whatever,
no code platform, please do it.
923
:But you got to know that it will serve you
for a while when your business scales.
924
:If you are successful and you start
having more clients, more clients,
925
:more clients, obviously there will come
a point where it's not big enough.
926
:Yeah.
927
:Yes. Then
928
:then then
when you're seeing that point approaching,
929
:try not to wait until it's bars.
930
:Like in everything in life,
931
:try not to wait until it bars.
932
:Yeah.
933
:When you sit that it's
starting to feel a bit uncomfortable,
934
:bring in someone who knows what he or
she is doing.
935
:Well, I will, but that can take the arc
and say, well, that is okay.
936
:Now let's discuss
how it is serving your business.
937
:What?
938
:What do you see
a hit in the next two years?
939
:What will you want to add?
940
:What will you want to change?
941
:And then the one you were shown
professionally? Yes.
942
:And in this new version, you can use more
943
:sophisticated tools and keep the code.
944
:Yeah.
945
:And you start in there.
946
:You got a real business application.
947
:Yeah, but having a first version is
always fantastic.
948
:You know,
949
:best based applications
950
:usually have a first version
that maybe is not so good.
951
:And you just improve it over time.
952
:Yeah.
953
:Because then you can discuss and
and improve it.
954
:You know something that I do,
I like for example, I like an artist
955
:know a group, a singer, something.
956
:I go to Wikipedia.
957
:Yeah. And I see the list of their albums.
958
:Yeah.
959
:And I stopped listening to them on YouTube
starting from the first album.
960
:Yeah.
961
:And going ahead
second, third, fourth, fifth.
962
:And sometimes it's incredibly surprising
963
:how bad the first album
is, is not very good.
964
:I wasn't sure where
you're going with this, but now I get it.
965
:Okay. It's.
966
:Yeah. You're saying.
967
:Yeah. It's interesting.
968
:Yeah, that's a good song.
969
:But I mean, big artists.
970
:No, no. Like I did it with
971
:let's say
972
:first album has a good song.
973
:The rest.
974
:Well it's interesting this
like they are searching for something,
975
:but clearly they don't find it.
Yes and yes.
976
:Listen, at the second one
you say you're catching it.
977
:And then the third album is wow, it's
very good.
978
:And the fourth, wow, that's a big album
979
:that is historical,
but applications are the same.
980
:You do.
981
:The first version is not very good,
but it it starts
982
:rolling the discussion.
983
:Yes. Same as probably the musicians
984
:had a
lot of heavy discussions in the room.
985
:Say no, no, don't play that.
986
:Don't you see that you're
breaking everything, guy to change it?
987
:No, no.
988
:But that happens in real life
so far is the same.
989
:You do the first version of the app
and then you say, look,
990
:these two screens are horrible.
991
:Users are complaining these two work well.
992
:We want to more.
993
:We want.
994
:And then you do a second version
and is much better
995
:that system
I told you that they did in the 90s.
996
:First version was designed by another guy.
997
:Yeah. Okay.
998
:He gave us the design and say,
write this application with it.
999
:It was horrible.
:
00:50:10,480 --> 00:50:14,560
When the user got it, said, no,
I worked the other way around.
:
00:50:15,960 --> 00:50:17,320
Everybody thinks differently.
:
00:50:17,320 --> 00:50:19,280
That's another problem, right?
:
00:50:19,280 --> 00:50:22,200
But then they call me and say,
can you fix this?
:
00:50:22,200 --> 00:50:23,200
And you know what?
:
00:50:23,200 --> 00:50:28,760
Having that first person
that was a new sabo was very good
:
00:50:28,760 --> 00:50:33,640
because the user saw it on the screen
and say, no, I do it the other way around.
:
00:50:33,680 --> 00:50:38,000
I cannot start here because I don't have
the data I need to start here.
:
00:50:38,240 --> 00:50:41,320
Then you do this calculation and
:
00:50:41,320 --> 00:50:45,200
and tell me this and this and this,
and I will be able to do this.
:
00:50:45,240 --> 00:50:48,080
And that was for me. Fantastic.
:
00:50:48,080 --> 00:50:51,080
I wrote it, I didn't tell them
:
00:50:51,920 --> 00:50:55,080
because they won't say yes anyway.
:
00:50:55,120 --> 00:51:01,960
But I told them that I was like going
to a route 50% because that was my idea.
:
00:51:02,000 --> 00:51:03,800
But then when I sat down,
:
00:51:03,800 --> 00:51:07,880
I said, no, I need to start from zero
and I started from zero.
:
00:51:07,880 --> 00:51:09,440
But I knew what to do.
:
00:51:09,440 --> 00:51:13,160
And the second version was pretty good,
you know,
:
00:51:13,200 --> 00:51:16,480
six months later I had a second version
:
00:51:16,600 --> 00:51:19,480
was so good, call him by hand.
:
00:51:19,480 --> 00:51:20,240
At that time.
:
00:51:20,240 --> 00:51:22,160
It took me like for six months
:
00:51:22,160 --> 00:51:26,680
to have a usable Belarusian,
but when I heard it, it was pretty good.
:
00:51:26,720 --> 00:51:31,800
They sat down and tried it and say, this
saves me for the save me a lot of time.
:
00:51:32,480 --> 00:51:34,280
And that's it. Yeah.
:
00:51:34,280 --> 00:51:39,040
And we kept on building versions
and after three years
:
00:51:39,040 --> 00:51:43,000
it was all of the team
which was like 12th person
:
00:51:43,040 --> 00:51:46,240
were working together,
sharing the same database.
:
00:51:46,280 --> 00:51:50,320
They will touch something on one screen,
it will show, on the other,
:
00:51:50,360 --> 00:51:51,760
it will show on the other.
:
00:51:51,760 --> 00:51:54,840
They were it changed completely.
:
00:51:54,880 --> 00:51:56,040
But they work.
:
00:51:56,040 --> 00:51:57,400
They were working. Yeah.
:
00:51:57,400 --> 00:52:01,080
So I would say that going is always yeah,
:
00:52:01,160 --> 00:52:05,920
don't try to to
to jump to do it in one shot. Yes.
:
00:52:06,880 --> 00:52:07,320
Okay.
:
00:52:07,320 --> 00:52:08,760
So the end goal
:
00:52:08,760 --> 00:52:12,520
should be to recreate the concept
that you've built on that third party
:
00:52:12,520 --> 00:52:16,320
platform with your own developers,
with the team that you would hire to
:
00:52:16,360 --> 00:52:17,640
actually build it from zero.
:
00:52:17,640 --> 00:52:20,040
But following that draft. Yeah.
:
00:52:20,040 --> 00:52:21,560
For the win or. Not, very good.
:
00:52:21,560 --> 00:52:23,880
But you have something to discuss.
:
00:52:23,880 --> 00:52:25,000
That's fantastic.
:
00:52:25,000 --> 00:52:28,280
Of course,
because it's concrete, it's real.
:
00:52:28,280 --> 00:52:29,800
And you can say no, no, no.
:
00:52:29,800 --> 00:52:30,080
Yeah.
:
00:52:30,080 --> 00:52:33,520
No, don't put that in that screen
because I don't have it.
:
00:52:33,560 --> 00:52:34,800
Yeah. When I'm talking.
:
00:52:34,800 --> 00:52:36,960
So you have that feedback work on. Yeah.
:
00:52:36,960 --> 00:52:40,160
Because so far show with be
:
00:52:40,160 --> 00:52:43,160
a reflection of what you do in your work.
:
00:52:43,600 --> 00:52:47,040
And if you put some
something in the screen when you're
:
00:52:47,040 --> 00:52:50,040
talking on the phone with the client
and you don't have it
:
00:52:50,040 --> 00:52:54,680
and you can cannot pass
to the next screen, it's a nightmare.
:
00:52:54,760 --> 00:52:57,320
Yeah, you cannot work. But
:
00:52:58,520 --> 00:52:59,080
once you
:
00:52:59,080 --> 00:53:02,120
have a person, you can say, no, no,
take that out.
:
00:53:02,160 --> 00:53:03,160
That goes.
:
00:53:03,160 --> 00:53:06,360
Today's later, after
I spoke with the client.
:
00:53:06,360 --> 00:53:08,360
After we did some work.
:
00:53:08,360 --> 00:53:11,400
After then I have such data.
:
00:53:11,440 --> 00:53:12,120
Yeah.
:
00:53:12,120 --> 00:53:14,280
That's that's
kind of what I discuss when I do
:
00:53:14,280 --> 00:53:16,320
my tech stack audits with clients, right?
:
00:53:16,320 --> 00:53:18,280
You know, we exactly do that. So. Okay.
:
00:53:18,280 --> 00:53:19,760
How do you physically do things?
:
00:53:19,760 --> 00:53:21,360
Where does the paper go?
:
00:53:21,360 --> 00:53:24,440
Like what's the paper trail,
you know, is is the root card, you know,
:
00:53:24,480 --> 00:53:27,080
being generated with this data
or with that data.
:
00:53:27,080 --> 00:53:28,360
Where does it come from.
:
00:53:28,360 --> 00:53:30,720
So we have those exact
sort of conversations.
:
00:53:30,720 --> 00:53:31,920
So 100%.
:
00:53:31,920 --> 00:53:32,600
Yeah I agree.
:
00:53:32,600 --> 00:53:35,920
Thank you for saying that because
yeah it's great to hear it from an expert.
:
00:53:35,960 --> 00:53:38,600
You know, with such
you know, such a massive experience.
:
00:53:38,600 --> 00:53:39,040
You know.
:
00:53:39,040 --> 00:53:44,960
When they get used to
to using the up and go become a child.
:
00:53:45,120 --> 00:53:50,080
Because if you see the app they will come
saying we can do this better, you know.
:
00:53:50,880 --> 00:53:52,360
Yeah, we could.
:
00:53:52,360 --> 00:53:54,480
Switch the order of the steps.
:
00:53:54,480 --> 00:53:56,880
We could do this way, that way.
:
00:53:56,880 --> 00:54:00,880
Because they in the process,
we all became spells
:
00:54:00,880 --> 00:54:03,880
in the in the thing that we were doing,
you know.
:
00:54:04,080 --> 00:54:05,080
Yes. Yeah.
:
00:54:05,080 --> 00:54:05,720
Yeah yeah.
:
00:54:05,720 --> 00:54:09,280
That's a that's a process when it works.
:
00:54:09,280 --> 00:54:09,880
Yeah.
:
00:54:09,880 --> 00:54:13,840
You, you do iterations
and we all became experts.
:
00:54:13,880 --> 00:54:14,560
Yeah.
:
00:54:14,560 --> 00:54:18,680
I started becoming an expert in the work
a bit.
:
00:54:18,720 --> 00:54:21,680
Not as much as them, but quite a bit.
:
00:54:21,680 --> 00:54:25,720
I start understanding what they do
and they start understanding
:
00:54:25,720 --> 00:54:29,240
what they want on this screen to be able
:
00:54:29,240 --> 00:54:31,920
to work less, work faster.
:
00:54:31,920 --> 00:54:34,880
Yes. Yeah. Do more. Yeah, yeah.
:
00:54:34,880 --> 00:54:37,920
In the in the previous slide,
that automotive business I mentioned,
:
00:54:37,960 --> 00:54:40,640
you know, there was this presentation
that we've seen.
:
00:54:40,640 --> 00:54:44,880
So SAP
was switching to S for Hana Environment.
:
00:54:44,880 --> 00:54:48,680
So it was the cloud version of
of the base of the old version.
:
00:54:48,680 --> 00:54:52,200
But it was able to cut down
a number of clicks
:
00:54:52,200 --> 00:54:55,200
that you do
to get to finalize certain actions.
:
00:54:55,200 --> 00:54:57,480
There was less
clicking on the screen happening.
:
00:54:57,480 --> 00:55:01,240
So there was this big presentation
that they would put on on YouTube even,
:
00:55:01,240 --> 00:55:04,600
and all these like platforms,
and it was literally just calculating
:
00:55:04,600 --> 00:55:07,920
the time spent clicking on the screen,
filling out the data,
:
00:55:07,920 --> 00:55:11,200
whether it was the purchasing thing
or something around the process.
:
00:55:11,240 --> 00:55:11,600
Right.
:
00:55:11,600 --> 00:55:15,560
And you know, the let's say
15 seconds saved.
:
00:55:15,600 --> 00:55:19,600
But if you multiply it
by 10,000 people using it
:
00:55:19,600 --> 00:55:23,200
globally or 100,000 people,
then obviously it's a massive saver.
:
00:55:23,680 --> 00:55:26,280
And that's how businesses
don't usually look at it.
:
00:55:26,280 --> 00:55:28,560
Can you sort of advise anything
on, you know,
:
00:55:28,560 --> 00:55:32,400
so if somebody wants to calculate
the return on investment, right.
:
00:55:32,440 --> 00:55:35,440
When it comes to applications
making some changes, you know,
:
00:55:35,440 --> 00:55:37,760
is there any advice
that you can give us on that front?
:
00:55:37,760 --> 00:55:40,080
That was also one of the questions
from the community.
:
00:55:40,080 --> 00:55:44,520
You got to consider
how much it costs you to do it manually.
:
00:55:44,560 --> 00:55:46,560
How much does this go?
:
00:55:46,560 --> 00:55:49,560
Does it cost to you to do it with an app?
:
00:55:49,560 --> 00:55:50,040
Yeah.
:
00:55:50,040 --> 00:55:51,360
Usually it will be much.
:
00:55:51,360 --> 00:55:53,520
Cheaper in terms of the time spent. Right.
:
00:55:53,520 --> 00:55:56,480
The time spent on actually
like clicking and.
:
00:55:56,480 --> 00:55:58,480
Yeah. Yeah okay. Yeah.
:
00:55:58,480 --> 00:56:01,640
And today we got a new thing to consider
:
00:56:01,640 --> 00:56:04,800
which is can we ought to make things okay.
:
00:56:04,960 --> 00:56:08,960
We start
we are starting having a good enough
:
00:56:09,000 --> 00:56:11,560
to automate a lot of things, you know.
:
00:56:11,560 --> 00:56:15,560
And that will also save
you time and money which is.
:
00:56:16,520 --> 00:56:18,600
Tokens are cheaper than labor basically.
:
00:56:18,600 --> 00:56:20,040
Yeah, yeah, yeah.
:
00:56:20,040 --> 00:56:23,000
Computing power
is becoming cheaper than labor.
:
00:56:23,000 --> 00:56:27,280
And maybe you want, you know, fire people,
but you will have
:
00:56:27,280 --> 00:56:30,960
your people free to do valuable things.
:
00:56:32,080 --> 00:56:34,760
Yes. Speak with clients to think
:
00:56:34,760 --> 00:56:39,480
how to solve things better to
yeah yeah yeah yeah yeah yeah.
:
00:56:39,840 --> 00:56:40,880
Okay.
:
00:56:40,880 --> 00:56:43,680
All right then
I think we've, we've covered everything
:
00:56:43,680 --> 00:56:47,560
sort of relevant to, to what we,
we planned to do.
:
00:56:47,560 --> 00:56:51,640
So you know, the couple
of selfish questions that I've put there
:
00:56:51,680 --> 00:56:54,920
that was also for, for my benefit
to hear it from you as an expert.
:
00:56:54,920 --> 00:56:57,160
So thank you for
for covering that as well.
:
00:56:57,160 --> 00:57:00,200
And it was really great
to have you on the show.
:
00:57:00,200 --> 00:57:03,480
And I really appreciate the time that
you've sacrificed, you know, to be here.
:
00:57:03,480 --> 00:57:05,760
So I really appreciate that.
:
00:57:05,760 --> 00:57:07,240
For you in some ways.
:
00:57:07,240 --> 00:57:12,400
Nice to to to be able to speak to people
and explain things is fantastic.
:
00:57:12,920 --> 00:57:14,280
Very good, very good.
:
00:57:14,280 --> 00:57:16,960
Just as a last thing,
you know, if you can share, you know
:
00:57:16,960 --> 00:57:21,120
who is your ideal client, you know,
are you operating within Europe, UK
:
00:57:21,640 --> 00:57:22,560
just just for the guys.
:
00:57:22,560 --> 00:57:25,840
Also, if anybody's interested
in collaborating with with you,
:
00:57:25,880 --> 00:57:26,600
with your business.
:
00:57:26,600 --> 00:57:33,360
You surely work with startup and medium
sized companies for UK and Europe.
:
00:57:33,400 --> 00:57:35,560
That's how you use your target.
:
00:57:35,560 --> 00:57:37,560
So how do we understand them?
:
00:57:37,560 --> 00:57:39,480
Yeah, we can do things.
:
00:57:39,480 --> 00:57:42,680
Yeah yeah okay. Fantastic. All right.
:
00:57:42,720 --> 00:57:46,040
And obviously, you know, we'll
put the link down to the description
:
00:57:46,040 --> 00:57:51,040
so people can find your business
once we have the episode published.
:
00:57:51,040 --> 00:57:53,360
But yeah for now that's that's everything.
:
00:57:53,360 --> 00:57:55,200
Thank you very, very much.
:
00:57:55,200 --> 00:57:57,480
I really appreciate
the time you spent with us.
:
00:57:59,040 --> 00:57:59,840
Thank you.
