From Farm Accident to Media Founder: Resilience, Technology and Building a Personal Brand
From Farm Accident to Media Founder: Resilience, Technology and Building a Personal Brand
From Farm Accident to Media Founder: Resilience, Technology and Building a Personal Brand | Henry Carpenter
At 14, Henry Carpenter survived a serious tractor accident on his family farm. What followed was years of recovery, fundraising, charity work, travel and eventually a move into podcasting, presenting and building his own media company.
In this episode of **The Upgrade Zone**, Daniel Chrzastek speaks with Henry about resilience, failure, personal branding, starting a business with simple systems and knowing when technology needs to evolve with you.
In this episode
• The farm accident that changed Henry's life at 14
• Recovery, mental health and rebuilding confidence
• Raising money through endurance challenges
• Volunteering with Reach to Africa in Kenya
• Building the Down the Farm podcast and Down the Farm Media
• Starting lean with Excel before investing in more complex systems
• Canva, WavePad, CRM and podcast distribution tools
• Lessons from the family agricultural parts business
• Personal branding, content creation and authenticity
• Sales, pricing, customer trust and learning through failure
Key Takeaways:
**Start with what you have.** A spreadsheet can be enough in the early stages if the process behind it is clear.
**Failure creates useful information.** Henry's setbacks in health, media and career direction have repeatedly pushed him towards new opportunities.
**Your personal brand is part of the business.** People often buy into the person before they buy the service.
**Know your numbers.** Pricing, margins, overheads and cash flow matter even when the business is still small.
**Technology should remove friction.** The right tool is the one that saves time or improves control, not simply the newest or most complicated option.
Episode chapters
00:00:17 Meet Henry Carpenter
00:00:52 Growing up on a Herefordshire farm
00:03:37 The tractor accident that changed everything
00:07:25 The air ambulance and emergency response
00:14:05 Mental health, recovery and rebuilding
00:15:38 Fundraising challenges and the start of Henry's media journey
00:19:16 Kenya and Reach to Africa
00:21:40 Technology and administration inside the charity
00:25:22 Building Down the Farm podcast and Down the Farm Media
00:30:12 Why failure can be a powerful teacher
00:31:21 Henry's media tech stack
00:33:01 CRM and systems in the family agricultural business
00:40:15 Starting a new business with Excel
00:44:49 Podcast distribution, costs and monetisation
00:48:21 Personal branding and authentic content
00:52:43 Choosing the right tech stack as you grow
00:56:34 Travel, perspective and personal growth
01:04:04 Sales advice for new business owners
01:10:00 Adaptability, confidence and saying yes to opportunities
About The Upgrade Zone
The Upgrade Zone is a business and technology podcast hosted by Daniel Chrzastek, exploring the people behind businesses, how those businesses actually work and the technology supporting them.
We speak with founders, business owners, operators and technology leaders about business growth, AI, automation, software, systems, operational efficiency and the real-world return on investment from technology.
Connect with Henry:
Instagram: https://www.instagram.com/henrycarpenter2/
Connect with The Upgrade Zone
Podcast site: https://theupgradezone.co.uk/
Spotify: https://open.spotify.com/show/033YcP3LG4sy5NPHimYLlO
Apple: https://podcasts.apple.com/us/podcast/the-upgrade-zone-podcast-by-daniel-chrzastek/id6796156750
Instagram: https://www.instagram.com/danielchrzastek/
LinkedIn: https://www.linkedin.com/in/danielchrzastek/
LinkedIn: https://www.linkedin.com/company/the-upgrade-zone-podcast
Support the show:
Transcript
Feel the rush.
2
:It's a gravity high.
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:Talking tech is the planets fly.
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:The upgrades on the show begins.
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:Sit right back and let the future's.
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:All right then.
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:So Henry, obviously
for anybody who doesn't know you,
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:even though you have a fair
bit of audience already.
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:So congratulations on that one.
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:Please introduce yourself.
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:You know, give us a bit of an idea of
of who you are.
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:From what I gathered
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:so far, you are involved in
so many things that the list just goes on.
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:So, please, you know. We'll go from there.
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:We'll go from sort of halfway for,
I think, maybe the life just, So
16
:my name is Henry Carpenter.
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:I sort of brand myself as a presenter,
public speaker
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:for freelance at the moment,
and also host a podcast
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:and media company
and ambassador for few charities.
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:Nice.
21
:So the story sort of first started
really when I was 14.
22
:So we're from a family background
of farming in Herefordshire in the UK.
23
:So very sort of old fashioned,
beef and sheep farm.
24
:And we were lambing in 2020.
25
:So I think the lockdown was about the 15th
of March:
26
:Yes, yes.
27
:So as a youngster, as sort of 1314,
you think this is brilliant.
28
:We're off school. Fantastic.
29
:So it was lambing season
and that obviously
30
:for those who aren't in farming
that means obviously we're lambing.
31
:So they used the mother user
about to give birth
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:and we're probably doing about 200,
which is enough.
33
:You know, you've got 200 users
who are about doing 3 or 4 lambs
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:maybe each, maybe 1 or 2,
depending on luck, I suppose.
35
:So we're really busy and as a 14 year old,
you're sort of you're legally then
36
:starting to be allowed to do more jobs
than the farm allowed to drive a tractor.
37
:Okay, on the farm by yourself.
38
:So my sort of parents said to me,
you can go and do that.
39
:You can sort of be your own person
40
:and be a bit more independent on the farm
without having that managership.
41
:So I thought, this is brilliant,
a good opportunity for me and went
42
:and started
doing my own stuff on the farm.
43
:Dad still had to go to work
because he was a key worker.
44
:He works in the agriculture industry
45
:and sort of tractor part sales,
so he was still at work.
46
:So I was left to my devices
a bit to manage the lambing shed,
47
:which was a 14 year old pretty,
pretty peak and.
48
:No pressure. A lot, a lot.
49
:So you were moving
when you have the lambs
50
:and they've been given birth
and they are basically ready
51
:to go back out there strong enough.
52
:So usually give it 1 to 2 days
53
:while the lambing shed to sort of
get ready to their new life.
54
:That makes sense. Their newborns,
they get strong enough.
55
:Some of them might be a bit ill.
56
:So once they're sort of possibly maybe
57
:6 or 7 hours born,
they might be strong enough.
58
:But some take it
maybe a day, up to a day or two
59
:to get ready to go back out in the field
and they start their new life.
60
:So part of that is obviously
61
:you've got to transport them out
to out to the fields.
62
:So we use old 35 masses.
63
:So like a really old sort of stereotype
tractors, not everyone does.
64
:We still use those old ones
for the transport box in the back.
65
:So these things are indestructible.
66
:Yeah, yeah, yeah, totally.
67
:They really, really, really are.
68
:And we, But the basically sheep and lambs
in there to transfer them to the field.
69
:So it's one field to have the, the,
the, the doubles in some other triples,
70
:some have the singles,
so we don't mix them up.
71
:So this particular day
I wasn't actually putting sheep out.
72
:I was trying to get some in because sadly
one you had basically lost its,
73
:lamb.
74
:So it was it wasn't supposed to be
75
:in that field in my,
I supposed to transport them back.
76
:So I thought as a 14 year old I'd go out
and do that myself, be very independent.
77
:And as I was getting off to close the gate
on the way back,
78
:I wasn't very successful.
I didn't manage to do it by myself.
79
:So I was heading back to the farm
to go and get some help.
80
:As I was getting off these old tractors.
81
:They don't have any kind of handbrake
or anything.
82
:Okay, so what we do in the farming
83
:community is you either will switch it off
and put it in gear.
84
:So in the old fashioned mechanics
that gear will hold it
85
:and stop it from rolling.
86
:But what I did is put the hydraulic box
down to this big sort of metal box
87
:that can, with a gate on the back,
and it's and closed the bit
88
:sheep in on the floor.
89
:So stop it rolling back top
knocked out a gear and left the rev sun
90
:because you can adjust the revs
on the stick on these old tractors
91
:you still kind of modern tractors,
but there's no pedal.
92
:So what they think happened
because I was, knocked
93
:unconscious is I hopped off the tractor
and I was getting off
94
:my leg, caught the gear stick
and knocked it forward.
95
:Oh, and sucked me under.
96
:And basically whenever my back
and obviously crushed me.
97
:What did the main
damage was the hydraulic box.
98
:You've got pressure,
99
:you know, loads and loads of pressure,
nearly tons of pressure on, on
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:through the hydraulic system
that is pushing down on you as that box
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:whenever my back
and scraped me about three meters.
102
:So as you can imagine,
I was on the brink of death.
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:It was very I mean, I was very, very lucky
to survive at the time I was on my own.
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:And the biggest mistake I think people do
and now, and modern farming
105
:is that I didn't have a phone on me
either.
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:So I was 14 years old, you know, so I
just, I was absolutely shouting for help.
107
:I think I was unconscious for quite a bit.
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:I tried to get back up, but my left side
had completely been pretty much crushed
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:and and dislocated by three inches,
that sort of thing.
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:So I was just, you know, useless really.
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:The tractor was stuck around the field.
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:Luckily, it sort of went and,
stood in the hedge and crashed.
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:So that was a good bit of luck,
especially the ruts were really dry.
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:It could have come back and hit me again.
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:And luck just by just pure luck.
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:One of the farm workers was Craig,
who's God bless him, he was being working
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:for about 40 odd years now
and well, saved my life better
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:because he heard me shouting.
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:He turned the tractor off he was doing
and just luckily heard me shouting.
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:And just at this point
it was all a bit of luck. Really. It was.
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:It was a lot of luck.
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:Just this point.
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:Dad had come home from work as well
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:because they were doing shortened hours
and they all raced down the pickup
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:and found me.
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:They're lying and obviously
we're very distraught at what they saw.
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:I didn't have a lot of blood.
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:I had a lot of kit on,
so I had a lot of stuff.
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:So I don't have a lot of cuts and stains,
but obviously to look at me
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:as a sort of from a farming extension
background.
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:What's my mum turned up as well?
You think if this back's okay,
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:hasn't broken his spine,
he's going to be alright?
133
:I was like, okay, yeah, I'll probably be.
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:They thought us to be okay. I was in there
lying in agony, you know, I was like.
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:I. Can imagine. Wow.
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:And then like, got to get into hospital
and I was like, as a 14 year old,
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:I was like, no,
I don't want to go hospital.
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:You know what it is?
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:You know, when you're a teenager,
you don't even feel like you you.
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:I definitely needed gospel.
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:I was dying internally, but, you know.
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:You thought you
you walk it off. Yeah. Yeah, yeah, yeah.
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:I kept trying to get up
and they were like, you know. No no, no.
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:Wow.
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:The, the sort of harsh reality of it
on these rural areas
146
:is that we aren't anywhere near hospitals,
nowhere near
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:what we call major trauma centers,
which the centers will deal
148
:with people who have got serious, serious
injuries and, and injuries.
149
:So really short example of it
150
:is but a big amount of luck
into a little story.
151
:My mum was leant against me.
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:Keep my back up.
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:He called the ambulance,
they were on their way,
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:but they were about 40 minutes away.
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:30 minutes away. Wow.
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:And I was internal bleeding
so it was a bit
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:scary obviously, for everybody involved.
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:The police
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:actually I think turned up before
because on my age
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:the police had to arrive
and obviously the serious team isn't sure.
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:And we basically mum was on a, a group.
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:She's a structure
and a structure was texting all the group
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:saying it's all cancer.
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:This is what's happened very,
very briefly obviously just to, you know,
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:it had to be done.
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:It wasn't like she was ignoring me
or anything.
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:And just my luck, one of the
her clients is dad is what you call
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:a first responder. Okay. So first upon
as a base rule around the UK.
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:They're all voluntary and they're all sort
of X doctors or that sort of thing.
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:And and he was only down the road for me.
171
:So he rushed up and it was him who called
the air ambulance to come and get me,
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:because he knew how serious the,
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:the event was and how bad injury it was.
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:How much of it did you
realize is actually, like, happening?
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:Because I can imagine it in the, like,
heat of the moment.
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:You just.
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:Okay, I'm like, you just said
you tried to get up and and walk it off.
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:Let's say you couldn't, obviously,
but you know.
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:Did anybody involved
in the whole situation from the start?
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:Did you realize how bad it could
potentially be?
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:I don't think at the time.
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:I guess I think because of this, obviously
down the line, we'll get down the story.
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:It got a lot worse.
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:But I think at the time, no, it was
very much he hasn't got spun injury.
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:He might have broken his leg
or his femur or something.
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:I don't think my family did know.
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:I don't think I did.
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:I think we were very, very scared.
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:Also, it was the second week of Covid.
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:No one knew what.
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:Okay, that's why don't we go to hospital
where no one knew what Covid was
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:and obviously was killing
these millions of people at the time?
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:It was two weeks into a national lockdown.
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:It was. No one knew what you know.
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:March 2020, it's brand new.
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:So being on the farm,
you were isolated in the UK.
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:We felt safe there.
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:But I thought, you know,
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:you're going into the nearest
play for us as Birmingham,
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:so that'll be the nearest place
to be go to for a major trauma.
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:So not really.
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:I think the doctors definitely did.
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:So I see the godsend
and who saved my life as well.
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:Was the
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:charity on
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:the for now and do a lot of work for them
because they basically are
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:Vance trauma doctors and paramedics.
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:So what you call critical care paramedics
and doctors who are very high level.
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:So surgeons on a helicopter,
they get transported to the scene.
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:And obviously you can treat sort
of hospital level care at the scene. Yep.
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:So they can give you they can be asleep.
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:They can be operations that sort of thing.
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:Nothing that any kind of normal paramedic
can be prescribed to do. Yep.
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:So luckily they were the guy.
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:The first sponsor
is X Critical Care paramedic.
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:So he knew the severity of the situation.
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:He basically radioed
the tower, said like, this guy needs them
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:and he needs it right now.
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:He's he's doing a bit.
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:So luckily I got flew to Birmingham
Women's and Children's Series.
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:There wasn't a helipad there
unfortunately now.
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:So it was like
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:we landed in the school field, I think,
and then five minute journey balance.
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:So you know, I'm not going to keep them
go through every single point.
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:But effectively what I had done
is just to get my hit by three inches
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:tall, all the blood vessels on my leg,
which was the internal bleeding,
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:which was the concern, crapped about
five ribs, I think did quite a,
228
:you know, quite a lot of muscles
had it had five layers on my arm.
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:Okay.
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:And it basically had bruise all up there.
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:That's that sort of thing, you know.
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:And that was five layers on. Me in a way.
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:It saved you as well because.
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:Yeah, if if not those layers, the
the hand would have been shattered.
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:Possibly. Yeah. Yeah, yeah.
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:It mainly was the back. It went over.
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:But the wheel and I always go back to
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:this is the wheel
was about that much away from my head.
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:So, you know, when I went over me.
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:So I just count myself
lucky for that as well.
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:Yeah. So obviously a lot happened
very quickly as a 14 year old.
242
:It was very, very traumatic and very.
243
:But I think what made it more
dramatic is the fact my parents couldn't
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:come see me
because of the Covid situation. Yeah.
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:Well I had one parent
for a couple of hours at a time,
246
:even though you were
had had so much very quickly.
247
:So we had all of that happened and luckily
248
:I was, was at the time, okay.
249
:They put the hit back in
and they said the blood vessels
250
:should ideally heal us, but interaction
had a week in the hospital.
251
:Ideally it was going to be six weeks,
but because of Covid they basically sent
252
:everything I needed to a hospital bed
253
:and all my kit,
everything I needed back to my house.
254
:And I literally downstairs
in one of the living rooms
255
:for about two months,
and I could only up to 40 degrees.
256
:For about 3 or 4 weeks
because your legs interaction.
257
:So it's trying to keep you straight.
Yep yep yep.
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:So really, I thought escape of a lucky,
lucky sort of thing.
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:And I thought by August
I had fully recovered.
260
:So I was running around.
We were on the Wales.
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:We go to a. Well,
that was my next question.
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:Like, how long did it actually take you
to recover.
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:The initial stuff?
264
:It was about a couple of months and
I just thought, well, that's, that's that
265
:I hadn't really I don't think at the time
I really appreciated what had happened.
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:I think I was sort of
267
:trying to
268
:process it, but also just didn't
quite understand how bad it actually was.
269
:So, so you know, it was August
and I felt fine.
270
:And then sort of beginning of September
we're going back to school.
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:I was very lucky enough.
I sent to a very nice school.
272
:My parents worked very hard for that
and I was born in school as well.
273
:So you're going back to that.
274
:And I just started having some really bad
pain here, but like, insanely bad.
275
:I just couldn't walk.
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:And obviously chronic pain can affect
your back and everything as well.
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:Of course.
278
:So my my parents being from from us all
being from our culture,
279
:their question background.
And so I like, you know, kick on.
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:You'll be fine.
You're just being a bit bit wimpy.
281
:And I was like, okay, okay.
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:And I just generally wasn't was bad.
283
:And I was like, I just
284
:I came to a point in the first two school,
I couldn't even walk anymore.
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:I was genuinely like limping everywhere.
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:And I was like,
I needed to go and see a specialist.
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:But because of the whole Covid situation
there, trying to get an appointment
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:to see a doctor and take you
seriously is like a long, long process.
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:Sure.
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:So I think we saw someone by October
and then I got donors, what you call it
291
:a vast necrosis.
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:So the blood vessels in your hip
completely starts to die,
293
:I see, so everything starts to grade.
294
:If like an old person,
you know, you've got an old person's hip,
295
:basically what happens with them
296
:either degrades or their blood vessels
start to shrink.
297
:And then that's how the bones start.
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:Bone density starts to go.
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:So it was like a result
of what happened in the first place.
300
:It just took a little while
to actually show.
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:Yeah, yeah,
it was definitely a possibility.
302
:They gave us
when we when it first happened.
303
:But I just went over the head and
you're like, you'd really think about it.
304
:So that was you know,
that was probably the worst six months
305
:of my life, I think, because I basically
I just got worse and worse and worse.
306
:Your hip just starts to grade
and your leg, you have like
307
:no functioning left ideologue
pretty much at all.
308
:But obviously your hip injury
will affect everything.
309
:So my spine has Scarlet
310
:start to form as well
because my whole body went like that.
311
:Yeah, and sorry,
I know people aren't listening, probably
312
:can't see
but my whole body went like left left.
313
:All the left side, solid shape around
like a curvature of the spine.
314
:That take the pressure off of that.
315
:Yeah. Yeah, yeah.
316
:Or because.
317
:Your body's reacting to the injury.
318
:Yeah.
319
:So sinking right.
320
:Whole body surround
that and make sure it's safe.
321
:And also your it's.
322
:Yeah there's nothing there to support it.
323
:So it's just collapsing
in all itself. Yep.
324
:So actually use like a scooter at school
and stuff like that.
325
:So that affects my mental health.
326
:And that's when I was diagnosed with,
327
:so obsessive compulsive disorder,
which I still have now
328
:also had depression, anxiety, those
sort of things started to form eventually,
329
:and it got very dark at one point,
and eventually I just had to leave school.
330
:I couldn't
I couldn't do it. I couldn't say,
331
:it got really very bad.
332
:So I was a bit like cross ends, like,
what the hell do I do now?
333
:I'm, you know, I think I was 15 at 16.
334
:That point I thought,
oh my God, what am I going to do?
335
:My parents obviously are very worried.
336
:And because they weren't
a lot of solutions,
337
:no one's had this kind of injury at my age
before.
338
:Like nobody I know anyone in the UK
at least had had that.
339
:I know that like every kid, every now
and then we'll say like,
340
:this was the worst day of my life, right?
341
:But in your case, like, my God, that's.
Yeah.
342
:Yeah, that's a different level.
343
:Yeah. I hope it was
definitely the worst day of my life.
344
:Anyway, but yeah, it was just,
I don't know, it's quite.
345
:Man's got your head around.
It happened very quickly as well.
346
:You know, you're talking sort of matter
of 10s in the accident happened
347
:but then attracted away
and that's what happened
348
:then you've got years and years
and years in rehab after that.
349
:And very luckily,
I met the right surgeon at the right time.
350
:Lakewood.
351
:Ronan Tracy,
352
:who did the same surgeries and and Murray
had actually, just through connections.
353
:And I was kind of pushed to the top
because it was needed
354
:pop surgeons to sort of took me out.
355
:Had a resurfacing when I was 16
that we call hip hip resurfacing
356
:and that sort of me out.
357
:So I'd 17, 17, sort of beginning 18.
358
:I was had a great time, great
couple of years, could get back to stuff.
359
:We did a lot of challenges
at the same time.
360
:That's where my sort of media
tide of stuff started.
361
:Okay.
362
:So when I was 15, 16, before
I had the surgery,
363
:the sort of really dark part of my life,
we had the second lockdown
364
:and I decided to walk 54 miles
and 30 days on crutches.
365
:Wow. Which at the time,
because I could barely walk,
366
:everyone was upset and saying,
and I could never do it.
367
:But I was like, I got a
I needed something to do.
368
:It was.
369
:It was the air base week with air base
for the challenge,
370
:and had started the 30th year
anniversary of them.
371
:They were trying to promote stuff
for people to knock
372
:down, to go outside and do walks and stuff
like that and raise money for them.
373
:Yeah, I was like, well,
they've saved my life.
374
:Let me do something.
375
:So it was 54 miles as a distance between
two of the air bases, like, let's do that.
376
:So the first sort of 15 day,
I started doing all over socials.
377
:First 15 days got quite a bit of traction.
378
:People started supporting me
and that sort of thing.
379
:The second 15 days that had just blew up
to a big scale, like people were starting
380
:to back me with on BBC TV,
just got really quite mad.
381
:The great exposure to have as well. It's
such a young age.
382
:This is amazing.
383
:Yeah, 100%.
384
:It did teach me
quite a bit about the media.
385
:Obviously my dream and goal is to do TV
presenting and radio presenting.
386
:That's what I want to do.
387
:And I, I think that's becomes because of
partly because that's part of my life,
388
:I think where I was starting to
in a really dark place
389
:and with other people creating media,
I could sort of be happy a bit more
390
:and try and uplift a lot of other people
from what a bad something happened.
391
:To me. It's all a game of content
these days, isn't it?
392
:You know, even if you are,
you know, part of the company,
393
:you still have your own brand,
whoever you are.
394
:So I think it's a great idea.
395
:Yeah, it definitely is.
396
:I think that links down
to the media stuff,
397
:which we get on a bit
later on in the story,
398
:but yeah, so had two years of that,
399
:sort of on and off doing fundraising.
400
:I did 300 miles on the bike as well
in three days.
401
:Which was another crazy challenge
I decided to do when I was like 17, 18.
402
:And then just unfortunately,
the first surgery fails
403
:and I had worked really hard
for my A-levels in about a month
404
:and a half months before my levels
had to another have another major surgery.
405
:I'd have full reconstruction, my hip,
which was just bad luck.
406
:But, that happened then.
407
:Since then, it's been pretty good,
and it's just been growing and growing.
408
:Growing, mental
health sides always up and down a bit.
409
:I think depending on what situations
you are in and stuff.
410
:What helped you to
411
:to keep like the the mood a bit better,
you know, what was the specific.
412
:I definitely the
the stuff's helps because of the.
413
:Something to focus. On on
414
:I think that's why I needed that channel
as well was to something
415
:to get me through every day
and give me a purpose to keep getting up,
416
:and that was definitely a big crash
after that as well.
417
:You had the first sort of
you finished the challenge.
418
:I think we raised about 16, 17,000 pounds.
419
:Amazing now,
420
:and you had that sort of massive
achievement since for that weekend
421
:we finished on the Friday, loads
of people, interviews with the media
422
:and that sort of that weekend
and then the Monday it really hit
423
:everyone's back to work
and it really hit your reality
424
:and you're back down
to where I was before, effectively.
425
:And that was a bit like, oh my God.
426
:This is like, yeah, tough.
427
:But I think that's a really good life
lesson in that,
428
:especially if you want to go into media,
there's going to be points
429
:where people are going to be
430
:excited to see new stuff,
and then when you aren't producing
431
:that new stuff anymore,
they weren't really want to know you.
432
:Yeah.
433
:And I think celebrities and people
434
:who have been in the mainstream
media have talked about that quite a bit.
435
:And I think that's great to have to
look at the time it was a bit shit,
436
:but now looking back,
it was really good to to have that.
437
:So, so yeah, that fast forward.
438
:So now I've done quite a bit work
in the media, a lot of sort of my own
439
:media company and then also have done
a bit of traveling.
440
:So I did a gap year
with three months in Kenya,
441
:working for a children's charity out
there would reach to Africa.
442
:for such a young person
as yourself, you know, to be involved in
443
:something like this,
do you have any sort of voice
444
:when it comes
to the organizational side of the charity?
445
:Yeah, I, I suppose I suppose I do.
446
:I'm, I'm, I'm really genius.
447
:I'm not even on the trustee,
but we have like a whole
448
:trustee board and stuff like that
and it's all under another trust.
449
:We went up around another,
450
:another sort of whole trust
where we have the women's
451
:group under there and other stuff as well.
452
:So it's a bit complicated,
but in terms of I'm sort of
453
:got a fair voice,
454
:but I will try and I'll try and guide
the people at the charity
455
:what the right thing is to do,
and I think I know it quite well as well.
456
:I obviously work over like a year
and a half now, on and off.
457
:So I understood all parts of it.
458
:So the, the assets that I bring to it
is definitely the media sort of side
459
:as well.
460
:When I went
461
:when I was out there last month,
we're doing a lot of media stuff,
462
:and we got a new marketing person
and trying to work with them.
463
:I have I have a fairly strong voice.
464
:I have to be a bit careful
because I'm still young,
465
:so I'm still compared to like 60 year old,
you know, trusty or compared to Mary's
466
:83 being the whole life of,
of living in Kenya,
467
:understanding how it all works,
you have to be very respectful.
468
:But obviously,
469
:yeah, showcased your ambition and ideas
and that's why we encourage volunteers.
470
:To come out
471
:is to come and show stuff your kids
and also how you can help the charity.
472
:You know, the kids, we can't always
we are still quite someone with a staff.
473
:We kind of fund a lot of members of staff.
474
:We have think 25 now,
but only about 6 or 7 of those
475
:that are actually working with the kids,
looking after them.
476
:We have four boarding people
477
:and then we have our like,
health and safety manager
478
:like Luke, who's like manages
the whole place and, and social care.
479
:And then we have like goods
in those sort of people.
480
:So that's why we have to have volunteers,
because they can come
481
:and look after the kids
and teach them stuff.
482
:Make sure they're doing their homework,
that sort of thing.
483
:Helping them, going
484
:and taking them and walks in the weekend
because they do get bored.
485
:You know, they are kids.
They want to be venturers.
486
:So like when I was out there, we did
like a football match and stuff like that.
487
:So yeah, that yes, yes,
I know I think the answer to
488
:that is think it's more complicated
than just a simple question.
489
:Yeah. Okay.
490
:In terms of the,
491
:the structure and you've mentioned
how many people are involved, etc.,
492
:I'm really curious about the, let's say
a bit more like tech side of running it.
493
:Yeah.
494
:Are you involved in any of of that?
495
:It was definitely something we discussed.
496
:Because at the moment we sort of run off
quite old fashioned.
497
:I say old fashioned
for like 5 or 6 years ago, but
498
:we sort of run of the very print
everything off.
499
:So okay. So.
500
:Read sort of all the accounts off.
501
:I don't have a lot to be counting,
but it's very much like printed all off,
502
:get it signed by 3 or 4 different levels
of authority before it can get approved.
503
:I think that's more because
the Kenyan system looks up differently.
504
:A lot of stuff is very old fashioned.
505
:It's quite interesting really,
because it runs off.
506
:The Kenyan actually
507
:runs off like, M-Pesa,
if you've ever heard of that or not.
508
:So there isn't really such thing
as car machines out there.
509
:There is for like developed businesses,
but for like the average food shop,
510
:let's say if I go to the supermarket,
511
:which just looks very different compared
to like co-op down the road from here,
512
:you basically
your number is how you will pay.
513
:So I have. My phone number.
514
:Yeah, it's in the phone number.
515
:So I have my Kenyan phone number
and you have them,
516
:which is like the government run thing
which is linked to the
517
:to the phone number.
518
:And I think that's mainly was set up
because of people don't really
519
:have you don't have a lot
registered addresses.
520
:You know, a lot of people will live in
like kind of shack kind of build
521
:houses are still livable in
and the people still might have a job
522
:as like a school teacher or a businessman
523
:or have a respectable trade
and a respectable person.
524
:But just the bank account
system doesn't work so well.
525
:So there are banks and stuff.
526
:It does exist, obviously.
527
:Obviously it does.
528
:But for the, you know, the
529
:the way it works is you'll literally
have your account and Pesa account,
530
:which are
but money into from my bank account.
531
:And that's
how you'll pay the local people.
532
:So you're send money to their number.
533
:Now that you're describing it.
534
:I think, you know,
535
:I'm originally from Poland
and there is something called bleak.
536
:Yeah.
537
:And it's also like,
538
:you know,
539
:so all your banking
540
:stuff is linked to the phone number and
you can just send money through, you know.
541
:Yeah, yeah, yeah. Of course.
542
:Change money using the.
543
:Okay. That sounds right.
544
:Yeah. I mean isn't it. It is. It is quite.
545
:When you first go out, it's pretty mad
546
:because you're like, oh,
this is a bit odd, you know, from just,
547
:you know, we just use contactless
so don't we just contactless contactless
548
:quite cashless society.
549
:But they're, it's still very cash aside
to the very passive based.
550
:But to answer your question,
on the structure side of it, yeah, I,
551
:we're very much like got email system.
552
:Still we're looking at implementing
probably something that's a bit easier
553
:for everyone to sign off
rather than having physical signatures.
554
:But again, we're still a charity that
555
:there's a lot of its time
into more other stuff
556
:at the moment rather than the
than the sort of computing side of things.
557
:But that's again,
558
:when people who support us
might have assets to be able to do that.
559
:Yeah.
560
:Not a lot at all.
561
:True. Oh, that's that's great.
What a story.
562
:Thank you very much.
563
:No, it's it's brilliant
to bring it to be invited on anyway.
564
:And yeah, it's, it's so much to it
and I just so much looking forward to it.
565
:I'm really looking forward to
566
:what the next year
or so will bring the presenting stuff's.
567
:Be honest with you, it's
sort of all a bit of a mess.
568
:I'm still trying to figure it out. Still.
569
:Well, you've got plenty of time. To do so.
570
:Yeah. No pressure.
571
:And I think, you know, I've just started
my media company as well, and I'm trying
572
:to build that,
that up as well as the podcast.
573
:But I kind of decided that realistically,
presenting isn't going to get you
574
:as a as much income.
575
:But also I grow
all the projects on the grow.
576
:So it's it's about doing it
all together in one, I think.
577
:Are you able to share
anything around your sort of future plans?
578
:Yeah, 100%.
579
:You know, presenting.
580
:Can you can you give us a glimpse?
581
:I think so at the moment we just
we've just launched down the farm media.
582
:Okay.
583
:So the Down
e Farm podcast was started in:
584
:Oh, gosh.
585
:23 I think when I was 17, 18. Okay.
586
:And when we
when we first had we were awful.
587
:It was it was bad.
588
:Like we had some really good guests
589
:and get me wrong,
but I didn't know how to edit.
590
:I didn't know how to use audio.
591
:I didn't know how to, you know,
present or interview at all.
592
:And I'm still learning now, that's
a brilliant thing about the podcast.
593
:I started it.
594
:It's called down in the farm, hence
because of the original accident.
595
:So I brought my the listeners and viewers
back to where my journey first started.
596
:I call my sort of
I've learned a lot of life skills
597
:and live lessons at a young age,
and I want to try and again.
598
:It's uplifting, isn't it?
599
:It's been
in that environment of uplifting.
600
:So that's what the charity, not charity.
601
:That's what
the podcast is basically based around.
602
:So we get guests from all walks of life
and basically
603
:bring them down to my safe space.
604
:But I've sort of grown
that over the last couple of years.
605
:It's been on and off.
606
:I've done we call, we've done
series of it, and I kind of find
607
:I series don't really work on a podcast.
608
:I think you have to be quite consistent
to keep that viewer.
609
:If people are gonna create
that part of the week to listen to you.
610
:You've got to make sure you deliver.
611
:Yeah, and I think that's
a media side of stuff as well.
612
:So we've created that
and that's got a fair
613
:bit of following now,
and I'm really happy about that.
614
:And it's still taking a lot of work.
615
:We're still audio based which hopefully
they're going to get visual soon.
616
:Hence you've been helping me
teach all this sort of stuff.
617
:And now we've just launched Down the Farm
Media, which is a media company,
618
:which now Down the Phone
podcast sits under. Okay.
619
:We offer marketing.
620
:So additional market research
for maybe where you need social media,
621
:maybe where your company's gone wrong.
622
:Events could be weddings, birthdays,
those sort of things
623
:on a slightly smaller scale than large
scale at the moment in terms of videos
624
:and also audio,
whatever you want us to do,
625
:we audio and visual
and then also social media posts
626
:so we can create
sort of videos for you guys.
627
:We can do that
initial sort of marketing research,
628
:and then we can do the social media site
and actually run it for you,
629
:which we,
our first client were actually doing.
630
:Now he's got six businesses and we've
done a whole like market research for him.
631
:We've told him where he needs
to improve and stuff and he's like, right,
632
:you guys just run it.
I'll give you full control.
633
:So that's racking.
634
:Especially sort of being
not I've had I've had plenty experience.
635
:I've done it for a couple of years now.
636
:So I kind of decided
if I'm going to grow my podcast
637
:and grow my audio sort of, and vigil
638
:lessons and like, learn lessons about it
and how it to improve.
639
:I think you've got to take those skills
640
:and put them somewhere else as well,
which I have, which I'm trying to do now.
641
:And what's the idea behind the podcast?
642
:Are you planning to use it as a vehicle
to boost something else,
643
:like another part of your business,
the media side or.
644
:I think I think they do coincide now.
645
:We haven't had any kind of sponsorship
or anything like that.
646
:And now I can like, say like down the farm
media is going to be our main sponsor.
647
:But I fear yeah, I think that's the idea
also just presenting experience.
648
:I, I obviously the, the goal is idea.
649
:I want to go into sport presenting.
650
:I my dream would be like
doing the Olympics, something like that.
651
:Because I think that really sort of
652
:embraces everything that I've been trying
to talk about and be passionate about
653
:for the last couple of years,
for all sorts of media stuff I've done.
654
:That's the goal, and I but I have to
there's no easy way
655
:doing it in this day and age.
656
:I've I've tried, honestly.
657
:I've tried every route
in the last couple of years.
658
:I've done sort of I've gone I've, I've,
I've failed.
659
:You know, that's a big example.
660
:I, I have failed and failed
and failed and failed
661
:and I'm just still trying to learn.
662
:But I feel like failure is such a big,
teacher in life.
663
:100%. Because you're not gonna.
664
:Why would anyone ever think that you're
gonna be on this life or on on this,
665
:like, planet, and you're gonna immediately
get the job or immediately succeed?
666
:Does it happen? Does it like you?
You don't know what you're doing.
667
:You're not going to succeed.
668
:Unless you have a powerful parent
or an uncle.
669
:Unless you just have.
670
:It's all about contacts.
It really is. Absolutely.
671
:You know, I got really humble.
672
:I went to a job interview up
673
:in, like I said now because I was done,
but I can ask the racecourse okay.
674
:For for my family were in horse
racing and sort of,
675
:background and a question
to, to do television there.
676
:And I didn't get the job,
I didn't even get the internship.
677
:But, it was really good just to have
that experience of going and meeting.
678
:I was interviewed by Nick luck,
actually, himself.
679
:He was
he actually runs a really special podcast,
680
:and it's a really big sort of TV presence
in that world.
681
:So, you know, I, I think I've only ever
really got to Africa,
682
:South Africa, I've only really done
because I failed in the first place.
683
:I never got a proper internship in TV.
684
:I never did lots of things
I wanted to do back then that I never
685
:either either pursued or didn't get or,
you know, I, I mean, they were talking
686
:couple of years ago
now, lots of different stuff.
687
:My outlooks changed
and what I want to go to now.
688
:And hence with down the farm media,
I didn't.
689
:I've only started it
690
:because the TV stuff and the racing world
didn't work out for me some months ago.
691
:So I think failure is definitely
692
:a big sort of teacher
and can be such a blessing as well.
693
:And yes, but it motivates, doesn't it?
694
:Yeah. There's an element of like.
695
:Me to go further there.
696
:You feel like
if you just didn't get if you didn't,
697
:I mean, it wouldn't make sense
if you didn't fail.
698
:If you're not doing if not Faine,
you're not doing something right.
699
:I think that's I don't know who that,
but someone said that to me.
700
:Well, I watched on the video.
Someone said, you're not failing.
701
:You're not doing it right.
702
:Or if you're not, you're not even trying
703
:because you're not pushing yourself out
your comfort.
704
:Zone 100%, 100%.
705
:But again, you know, for you,
you know, to be at such a young age,
706
:being exposed to so many things already,
you know, all you know, people,
707
:all walks of life, you know, charity work,
you know, all these kind of things.
708
:What an amazing baggage
to bring into any situation, right?
709
:It gives you the versatility.
710
:Very versatility.
711
:You know,
it gives you the confidence as well.
712
:You know you know you walked in,
you know like we've known each other for
713
:you know a couple of years
at least. Right.
714
:You know and I love it
because, you know, there's
715
:so many people who are just like,
you know, afraid of life.
716
:Yeah, exactly. Days.
717
:I mean, in terms of the, you know,
organization that you are building, right?
718
:Can you share anything on the tech side?
719
:You know what you're leveraging,
what you're using.
720
:You know, obviously this is a big
part of the show. So yeah. Of course.
721
:So at the moment we use different
we do an audio software.
722
:Okay.
And then we do a sort of video software.
723
:We use a different few ones.
724
:I actually use, believe it or not.
725
:And what might be against me,
I actually use Canva
726
:for a lot of our poster stuff,
so I find it quite interesting.
727
:Well, I find it very easy.
728
:And when you say Canva,
just the basic one or the AI version.
729
:Oh, okay. Yep.
730
:I don't really use it.
731
:Again, the AI topic,
732
:but not really the AI stuff,
mainly Canva for those sort of things.
733
:The audio software
I use is something called wave pads. Okay.
734
:You might have heard of pair subscription
for it, but basically got everything
735
:you ever, ever wanted on there.
736
:Didn't they have like a lifetime option.
737
:So you pay once and it's like yeah okay.
738
:Yeah yeah, yeah.
739
:So I think it was like
something like 50, 50 pounds.
740
:I think it was something really cheap
just for,
741
:you know, a lifetime of love of it. So.
742
:Yeah.
743
:So what we can do obviously in terms
of how the podcast works,
744
:because we're still audio
745
:individual, we'll create templates on
something like Canva or maybe some other
746
:AI stuff.
747
:Okay.
748
:It's honestly it changes very,
very quickly what I see systems we use
749
:in terms of that, we can
then edit all together
750
:on a, on a video software
where we can obviously put the audio
751
:audio clip,
which is the main, and then a cover photo
752
:in terms of how we're distributing it,
it's very much just upload.
753
:There's no way you don't pay anyone
to do it. It's definitely serves.
754
:I know they're companies
that you can pay to do it.
755
:But that's very basic.
756
:I do software
I have worked with off there.
757
:It's quite complicated.
758
:So we found business
which tractor parts, which is.
759
:Okay. We call non-original parts.
760
:So you've got OEM parts
for tractor machinery, which are like,
761
:let's say you've got the brand John Deere,
which I think everybody would know.
762
:It's the most generic like tractor really.
763
:Let's say you've got a steering wheel
for a John Deere.
764
:It's probably worth 1,000 pounds for ever.
765
:If it's original,
when it's bought from the John Deere
766
:company, it's bought from someone like us,
which is a replica make.
767
:It's what, 100 pounds?
768
:That's it.
769
:That way I see.
770
:So what we use there
for a lot larger scale.
771
:So we go from a small scale of audio
and software
772
:for a project that I'm working on.
773
:But the stuff that I can take from,
774
:like the CRM we use there,
which is everything on the one system.
775
:So you've got sales
to stock, the purchasing,
776
:to invoicing, to credibility.
777
:Yeah, which can be a bit of a pain.
778
:And then it can also
create a lot of problems because if you're
779
:let's say you're in a sales
and you are distributing.
780
:So we have obviously accounts
Ferdy de accounts because people like
781
:who are long farmers or contractors
who want to pay every single time
782
:they come in, they need to grab something
783
:and go on to the account
and their accounts on there.
784
:All the information is on there.
785
:So you like, let's say, a drum of oil
worth 138 pounds
786
:or something like that onto their account,
and that's bid into the system.
787
:Obviously through tracking traceability,
you can see who's book that in
788
:and who hasn't booked that
and that sort of thing.
789
:So let's say if the booking is
if the stock control is wrong,
790
:that can create a lot of whole lot
problems.
791
:There are a lot of problems that are like,
especially when you work in a team
792
:that might blame each other as well.
793
:Like, you know, if you say, oh, wasn't me,
it wasn't me, it was me.
794
:We can actually find out
because your user will tell. You exactly.
795
:In the first place.
796
:And then also if you actually actually
put it in, then it might tell accounts
797
:that you've we've paid for it,
798
:that sort of thing,
and then you haven't actually got it.
799
:So it can be.
800
:But it also is brilliant because you can
really trace anything from any part.
801
:And I think
when you're working with people
802
:who are we use a company called Profit
Plus who are based in Worcester.
803
:Well,
our our logo is their original brand name
804
:and their base in, well, our sector is
based in Worcester and Broadway.
805
:We pay quite a lot of money for them.
806
:Don't get me wrong.
807
:But then that also links to our website,
808
:which is really the brilliant thing
about it, because you can have basically
809
:the CRM, CRM system with all the customers
names and stuff on it.
810
:But then in terms of the pricing
and availability, you can plug that all in
811
:on the CRM system
and it'll go up to the website automatic.
812
:So do you let customers
813
:look up their parts of what
they would like, themselves or.
814
:Be on the website? Okay.
815
:But we just at the moment
it's it's a bit different.
816
:We on the website will just make them
aware that their price will be different.
817
:Okay.
818
:But it is different
if they have an account on the website of.
819
:That I see.
820
:Okay, so
821
:our website is different, but we also work
with very, very big brands in the UK.
822
:One of them is called cramp UK.
823
:Who are the biggest UK
agricultural supplier?
824
:Okay.
825
:They have recently been really working
on their sort of online credibility
826
:and so how people are going to use them
in the future, that makes sense.
827
:So what they call chaos.
828
:So getting obviously parts
next day delivery to the front door
829
:rather than having to get them
830
:into a stockist like us
and then distribute them to everyone else.
831
:I see.
832
:So you think that probably cut us out,
833
:but they haven't got the clientele
unless they have us because they.
834
:So we get try
and get the sign up for them.
835
:So what we can offer then customers to do
is we create them
836
:their own sort of accounts, logins
for the supplier system.
837
:And then on the supply system
they'll log in
838
:and they'll have their own discounts there
839
:that we can set their discounts
on that system. Yep.
840
:So technically we're bidding them from us.
841
:And then we just pay the supplier
842
:what we need to pay in terms
of how much it cost us.
843
:So when we when we make our margin.
844
:Yeah.
845
:So yeah, definitely that, that,
that is the biggest market at the moment.
846
:It's definitely the next day
sort of delivery stuff.
847
:People want to click and get it next day.
848
:And for something like a,
I don't know about all the way to like,
849
:hey, Bob Tyne, which is like for a
hey machine.
850
:You know, it's pretty credible
that you can get that next day
851
:rather than the old fashioned way.
852
:We've been spoiled by the Amazon
basically.
853
:Yeah. But I, I would not yeah.
854
:I can't imagine how you can do this
with this scale of of em,
855
:you know, like machinery, right?
856
:You know, because it's all big,
heavy stuff.
857
:So, so it's mainly like,
we have to use, like, implement drivers.
858
:So like DPD or TNT. Fedex. Yep.
859
:Which is where it goes wrong in terms
of the traceability on the system.
860
:I see. Okay.
861
:So we our RTM systems built into us.
862
:So it's like our company names Carpenter
Goodwin Outdoors that that'll be
863
:all of our stock,
all of our customers or accounts.
864
:Okay.
865
:You know, other things that will include
in your, in your business, not
866
:poor people, all of that,
but in terms of us using supplier
867
:and using their systems,
that's where it can go wrong
868
:because they, they,
they won't list where it is.
869
:They'll say in transit.
870
:And the custom said, oh,
871
:supposed to be only two days ago and
you have to ring up the actual supplier.
872
:Oh, sorry, it's still in Sweden,
you know, on a ship there.
873
:And the customer's started to do a job.
874
:So that's where the difficult part is.
875
:I don't know if there's anyone other good
is going to make something
876
:that can fix that, but that's just
tracing ability from different.
877
:It's tricky because it relies heavily on
who is reporting what.
878
:Right.
879
:You know, I've seen parcels many times.
880
:Stuff that I would over there.
881
:It was on a ship somewhere.
882
:Yeah, yeah, yeah I did.
883
:Well, I can only imagine from China
because it took like a month to get here.
884
:And for the entire time it's
this just says it, it was shipped.
885
:Right.
886
:And you've got no indication
of when it actually is going to arrive.
887
:It's just like,
oh, it's in transit. Yeah. Exactly.
888
:Where I mean, it's sometimes it can say,
oh, it's, opposite sides.
889
:It can say, oh, it's in, it's in Germany
or Switzerland with some
890
:like West European sort of, buildings
891
:are for like the lot of these companies
in terms of the manufacturing.
892
:But then it can be
whether you like that afternoon.
893
:That makes sense. Yeah.
894
:So that's
895
:it makes a bit of an embarrassment
as well, I think, for us as the supplier,
896
:because it's a bit like, well,
the stock is sorry.
897
:But that's,
that's really what I've mainly learned.
898
:And I think I've learned that by 1920,
so that I made a lot of mistakes.
899
:Get me wrong,
I've a lot of things for the wrong people.
900
:The worst thing is when you have to try
and book people's stuff to them,
901
:but then it's
for a different person of that.
902
:Oh I see okay. So
and then delivery address it.
903
:So yeah, I, I made a lot of mistakes.
904
:But learning all of that stuff really
makes you think when you're
905
:in the audio software or the video
software that it's a lot easier.
906
:Yeah.
907
:But then again.
908
:Yes, I know it's very different.
909
:But I think if you're somebody who's
watching this as a who wants the entity
910
:you've got going to make failures and
you're going to make mistakes on any sort.
911
:Of course. Yeah.
912
:And you know, your,
your boss, your bosses will say,
913
:oh, yeah, no, I never made those mistakes,
but they definitely did.
914
:Yeah, yeah yeah, yeah.
915
:No, I mean, you know,
that's the way to learn, right?
916
:You know, you've got to fix something
that you've broken in the first place.
917
:You know, you gotta you know, you gotta,
you know, learn how to.
918
:Have to swipe the whole thing
and just start it again.
919
:Very true.
920
:I usually do a lot of people
go just click controls
921
:and like,
no, I'm just gonna just start it again.
922
:And the company that you've started.
923
:So have you implemented any like software
so far like, you know, CRM or anything.
924
:In it? No.
925
:At the moment I'm I'm going to be honest,
guys, I'm very basic.
926
:I've just done Excel spreadsheets
and link them all together.
927
:But that's a very good point, you know,
928
:because it just goes to show
929
:that you can still run a business
with a very, very basic setup.
930
:You can.
931
:So it's just the way you manage it, right?
Yeah, exactly.
932
:You just have to keep things tidy.
933
:Every business I've worked in
934
:and I called charity business as well
that I've also worked in.
935
:But, you know,
936
:I think every single one I've ever been
part of
937
:has worked, has operated differently.
938
:Like the my family business is totally
939
:when I was in corporate events
that I was totally different system.
940
:Because we were employing
hundreds of people.
941
:We we in terms of corporate events, we
I was on like the, logistics side.
942
:So I get all the stuff to site
and then make sure there's enough bars
943
:there or enough kegs of beer
and that sort of thing.
944
:And we're based in the middle of nowhere,
and we'd have to drive like 4 or 5 hours.
945
:But then the other side of the business
is that people to work
946
:the bars at the events. Yep.
947
:So I'd be like a member of staff
and I'd have a, a payroll on the payroll,
948
:but these guys would be freelance
and they come in.
949
:So their system
had to be a lot more complicated
950
:because they'd have to freelance people,
you know, on the app
951
:and they'd sign up for a shift,
that sort of thing.
952
:So I've worked in business with that.
953
:But, you know, even I've only just started
the really for me, all I need to do
954
:is just do Excel spreadsheets in my in
my eyes, I might be wrong.
955
:Some people
956
:operate differently, but me at the moment,
Excel spreadsheets of, content.
957
:So content recording in terms of
when I'm going to be releasing stuff,
958
:when this can obviously you can use
AI maybe for this if you wanted to.
959
:Content was in what platforms
are going out on because I, I got 3 or 4
960
:different platforms on each social media
site thing.
961
:At the moment I'm trying to run cluster
six of the new my new client.
962
:So okay, content
release from my personal stuff.
963
:Then invoicing and invoicing, then
pricing and costs, those sort of things.
964
:And then guess for the podcast.
965
:So I don't forget that.
I'll be that my diary anyway.
966
:And then obviously
for the actual customer,
967
:I'll create my own
sort of boulder for him or her
968
:and basically just do a whole breakdown.
969
:I've recently
970
:when my, my latest one, I'll be honest,
I just break it down into engagement.
971
:So obviously how many I do
a sort of a monthly assessment
972
:of how many followers they got,
how much engagement
973
:they've had in the first like that
last month.
974
:Oh, they do 28 days, usually a method
that usually had this set it.
975
:So, engagement followers
976
:watch time average age,
but that in every 28 days you update it.
977
:And obviously throughout the con
it gets very complicated by this point.
978
:Then you have to do content you created.
979
:You have to list out what you can do
doing for them.
980
:Again, analytics.
981
:I'm not I'm not a huge fan
of like going through all the stuff
982
:and seeing how many followers you got
because I prefer just doing the
983
:creation side of it, but you have to do
that obviously as part of the business.
984
:Of course.
985
:You have to prove your, sort of activity
somehow.
986
:Right. Yeah.
987
:Exactly.
988
:Yeah. That's going back to the showing
989
:the customer
what you've been doing, isn't it?
990
:That's that's why you have to do it.
But then from Excel.
991
:You can create pie charts and you can do
quite a lot of different cool stuff.
992
:And you can also obviously
implement code into it as well.
993
:So yeah.
994
:That's what I'm using at the moment
to be honest with you.
995
:But okay, I could,
I suppose I I'm still very new.
996
:I don't, I don't need it.
997
:Anything else at the moment in my eyes.
998
:But again when you start to get 5
or 6, seven clients on the go,
999
:you've got to have something a bit
more like a CRM system, probably a bit.
:
00:43:42,120 --> 00:43:42,400
In place.
:
00:43:42,400 --> 00:43:44,720
I personally. Met the person.
:
00:43:44,720 --> 00:43:47,880
Shout out to you, Lou,
if you're listening.
:
00:43:47,920 --> 00:43:49,600
She started a business.
:
00:43:49,600 --> 00:43:52,080
A beauty business without even a laptop.
:
00:43:52,080 --> 00:43:54,240
She didn't realize that she needs one,
right? Yeah.
:
00:43:54,240 --> 00:43:57,480
And then she went
and won two years in a row.
:
00:43:57,520 --> 00:44:00,040
The best startup of the year.
Oh, wow. Really?
:
00:44:00,040 --> 00:44:03,600
So it goes to show that you can just
start, you know, basic and.
:
00:44:03,960 --> 00:44:05,240
Understand your strengths and weaknesses.
:
00:44:05,240 --> 00:44:08,280
That's definitely the biggest thing
I, I don't for
:
00:44:08,680 --> 00:44:11,680
I, I think definitely your cos
you got to keep an eye on your overheads.
:
00:44:11,840 --> 00:44:13,240
Oh that's, that's basics of business.
:
00:44:13,240 --> 00:44:16,640
But of course I think you have to
once you've done that really, it's.
:
00:44:16,640 --> 00:44:17,520
Like you'd be surprised
:
00:44:17,520 --> 00:44:20,560
how many people don't realize
that you have to pay attention to that.
:
00:44:20,600 --> 00:44:21,240
Yeah, yeah, yeah.
:
00:44:21,240 --> 00:44:23,520
That's
that's the biggest thing you have to
:
00:44:23,520 --> 00:44:25,680
if you're listening,
you want to start a business,
:
00:44:25,680 --> 00:44:29,760
please just get either trained
or like just train yourself or go
:
00:44:29,760 --> 00:44:34,400
and do some experience and listening
how overheads and keeping managing them.
:
00:44:34,720 --> 00:44:36,120
Profit and loss and loss.
:
00:44:36,120 --> 00:44:38,520
Basic margin working out stuff
:
00:44:38,520 --> 00:44:40,920
like you've got to understand that
before you start. Yeah, yeah.
:
00:44:40,920 --> 00:44:43,360
Otherwise you can harm yourself basically.
:
00:44:43,360 --> 00:44:45,600
Yeah yeah yeah yeah. And others.
:
00:44:45,600 --> 00:44:49,560
I didn't I was like that when I first
started, when I started the podcast, I,
:
00:44:49,600 --> 00:44:53,280
I had to pay subscriptions for
we use something called RSS feed.
:
00:44:53,280 --> 00:44:54,000
And if you've ever. Heard of.
:
00:44:54,000 --> 00:44:57,560
The search for who we use for our podcast,
which is brilliant because they,
:
00:44:57,720 --> 00:44:58,560
they take a bit of money.
:
00:44:58,560 --> 00:45:01,160
They, they're they're not,
they're not like, it's not stupid money.
:
00:45:01,160 --> 00:45:04,360
It's like, the low tens every month,
nothing at all.
:
00:45:04,440 --> 00:45:07,440
But then they just put it off
every platform you want to.
:
00:45:07,440 --> 00:45:10,360
I don't have to go through
every single platform and upload it.
:
00:45:10,360 --> 00:45:11,440
Every single one.
:
00:45:11,440 --> 00:45:13,520
I obviously obviously work
full time on top.
:
00:45:13,520 --> 00:45:14,880
Well, I did at the time
:
00:45:14,880 --> 00:45:17,560
when I first started the podcast,
I was college and I worked full time,
:
00:45:17,560 --> 00:45:21,920
so I hadn't got time to spend four hours
building it in every single thing.
:
00:45:21,920 --> 00:45:26,400
So we use something called RSS feed,
and wave and something.
:
00:45:26,400 --> 00:45:29,960
So when I first died, I was more
of a project, so and more of a hobby.
:
00:45:29,960 --> 00:45:32,120
And me just trying to think
if I wanted to do this or not.
:
00:45:32,120 --> 00:45:37,040
So yeah, yeah, that's when I
but then I think when you have to realize
:
00:45:37,040 --> 00:45:38,160
if you wanted to fashion
:
00:45:38,160 --> 00:45:41,960
and you want to start doing, you've got to
start sort of really bidding it into.
:
00:45:42,400 --> 00:45:46,320
And if you want a progress and grow
that, that honestly it will help you.
:
00:45:47,080 --> 00:45:49,400
And don't get too worried
if the overheads get too much.
:
00:45:49,400 --> 00:45:52,840
I think you there comes a point
where maybe you have to realize
:
00:45:52,880 --> 00:45:55,040
that she's making you money,
but that's when you start to.
:
00:45:55,040 --> 00:45:56,160
Let's go back to the failure
:
00:45:56,160 --> 00:45:59,400
thing of realizing actually,
that's try and find a new avenue
:
00:45:59,440 --> 00:46:03,280
to how we can maybe get some sponsorship,
which we're starting to do now,
:
00:46:03,400 --> 00:46:07,600
or possibly get people to maybe,
pay or sponsor a bit of money.
:
00:46:07,680 --> 00:46:12,240
You know, it's all about community,
like podcast as a community or a, maybe
:
00:46:12,280 --> 00:46:16,280
a TV show or a film production company,
something like that.
:
00:46:16,280 --> 00:46:18,520
Anything is a big community.
:
00:46:18,520 --> 00:46:21,160
And sometimes when you're starting out,
it's not not a bad thing.
:
00:46:21,160 --> 00:46:24,920
Just say, look, I need some sponsorship
or some help or support me, whatever.
:
00:46:24,960 --> 00:46:25,680
Sure.
:
00:46:25,680 --> 00:46:27,400
Or invest your money into it.
:
00:46:27,400 --> 00:46:31,360
Well, many people make a living these days
like that, just relying on donations
:
00:46:31,360 --> 00:46:33,560
and stuff like that
because they just, you know, provide
:
00:46:33,560 --> 00:46:35,840
so much value to the community
and to the listeners.
:
00:46:35,840 --> 00:46:37,840
That in like radios at the moment.
:
00:46:37,840 --> 00:46:40,280
As we're recording this radio one.
:
00:46:40,280 --> 00:46:42,440
And then if you had a Greg James. Yes.
:
00:46:42,440 --> 00:46:43,920
He's a
I mean, he's the biggest racing for me
:
00:46:43,920 --> 00:46:47,560
for a sense of because he's
sort of behind the scenes of stuff.
:
00:46:47,560 --> 00:46:49,640
He's really had to work his way up,
and he's actually
:
00:46:49,640 --> 00:46:51,360
but a lot more hours of people thinking.
:
00:46:51,360 --> 00:46:54,360
So I don't know his story very well,
but I heard of him.
:
00:46:54,600 --> 00:46:57,840
He's the poster for from radio one, which
is like Europe's biggest radio is huge.
:
00:46:57,840 --> 00:46:58,160
Obviously.
:
00:46:58,160 --> 00:47:00,120
I think everyone who radio one is anyway
:
00:47:00,120 --> 00:47:03,760
BBC radio
one, for those who aren't that sure, are.
:
00:47:04,120 --> 00:47:08,280
Basically, he's cycling from Land's
End to Johnny Grapes on a tandem bike,
:
00:47:08,280 --> 00:47:10,240
which obviously tandems a two seater bike,
:
00:47:10,240 --> 00:47:12,960
which is just insane for comic relief
right now.
:
00:47:12,960 --> 00:47:14,840
And I think it shows really
from the community
:
00:47:14,840 --> 00:47:17,680
aspect of media companies
because obviously radio station,
:
00:47:17,680 --> 00:47:20,920
they've just gone I was listening to as
I was driving up to here, it's
:
00:47:20,960 --> 00:47:24,200
kind of a two and a 2.2 million pounds
now they've.
:
00:47:24,200 --> 00:47:26,400
Raised for Comic Relief. And.
:
00:47:26,400 --> 00:47:27,360
Just for cycling a bike.
:
00:47:27,360 --> 00:47:29,360
Well,
I know it's quite a big challenge cycling.
:
00:47:29,360 --> 00:47:31,440
It is. A friend of mine did it. Yeah.
:
00:47:31,440 --> 00:47:33,000
I'm doing bike as well.
:
00:47:33,000 --> 00:47:35,760
But, you know,
that comes back to the community.
:
00:47:35,760 --> 00:47:37,240
Actually, people will support you.
:
00:47:37,240 --> 00:47:41,560
So when you are sewing up business,
let alone from the IT stuff.
:
00:47:41,880 --> 00:47:43,640
Don't be a don't be a dick.
:
00:47:43,640 --> 00:47:45,800
Basically don't don't be.
:
00:47:45,800 --> 00:47:48,280
I don't be able to. Don't be.
:
00:47:48,280 --> 00:47:49,160
I don't see.
:
00:47:49,160 --> 00:47:52,880
People who have like run businesses
and like will get very pissed off
:
00:47:52,880 --> 00:47:56,680
with people who are like,
don't help them or whatever, or
:
00:47:56,880 --> 00:47:58,600
you've got to be very ethically
good as a business.
:
00:47:58,600 --> 00:48:00,560
I think I,
I always believe in business ethics,
:
00:48:00,560 --> 00:48:03,680
and I really think it comes back to you
because when something goes wrong
:
00:48:03,720 --> 00:48:06,480
or you have a hard time or the market
goes, they'll still be there to.
:
00:48:06,480 --> 00:48:06,920
Support you.
:
00:48:06,920 --> 00:48:09,480
Yeah, well, you are the face
of your business, aren't you?
:
00:48:09,480 --> 00:48:12,120
You know,
so you have to keep your brand tidy
:
00:48:12,120 --> 00:48:15,200
and make sure that you follow
what you actually say.
:
00:48:15,240 --> 00:48:16,160
Yeah. And yeah.
:
00:48:16,160 --> 00:48:18,800
So you walk the walk
and you talk the talk.
:
00:48:18,800 --> 00:48:19,720
Yeah. Exactly.
:
00:48:19,720 --> 00:48:20,880
It's it's both.
:
00:48:20,880 --> 00:48:21,640
That's what's brilliant
:
00:48:21,640 --> 00:48:24,760
about building a personal brand
I think definitely that's a good thing.
:
00:48:24,800 --> 00:48:26,640
You can sort of just be yourself.
:
00:48:26,640 --> 00:48:31,840
And it's always a bit like, oh, how much
should you show really to media, but
:
00:48:32,840 --> 00:48:33,960
not too fast.
:
00:48:33,960 --> 00:48:34,680
Well.
:
00:48:34,680 --> 00:48:38,080
It's tough to draw the line
because on one hand, you know,
:
00:48:38,320 --> 00:48:41,280
when you have that business mindset
and I'm guilty of that myself,
:
00:48:41,280 --> 00:48:44,040
you just want to show on one hand
as much as you can.
:
00:48:44,040 --> 00:48:44,280
Yeah.
:
00:48:44,280 --> 00:48:48,760
But then doing anything and recording
it takes three times as long.
:
00:48:48,800 --> 00:48:49,360
Yeah, exactly.
:
00:48:49,360 --> 00:48:52,000
To do anything
because you have to take this angle.
:
00:48:52,000 --> 00:48:55,760
Take that angle, you know, just show this,
show that, and you retake and all that.
:
00:48:55,760 --> 00:48:58,280
So it just wastes so much time.
:
00:48:58,280 --> 00:49:03,000
So I think and I'm really curious about,
you know, your opinion on this one,
:
00:49:03,160 --> 00:49:07,800
it becomes more and more popular
that people just show the, the sort of raw
:
00:49:08,040 --> 00:49:10,120
side of it. So it's unedited.
:
00:49:10,120 --> 00:49:12,920
It's just,
you know, recorded on the phone, just,
:
00:49:12,920 --> 00:49:14,440
you know, a little bit of a,
you know, snippet.
:
00:49:14,440 --> 00:49:16,000
Oh, I'm doing this, I'm doing that.
:
00:49:16,000 --> 00:49:18,920
And it is taking off on social media.
:
00:49:18,920 --> 00:49:22,720
Yeah, I've, I've done that for
if one it's quite a while.
:
00:49:22,760 --> 00:49:23,120
Okay.
:
00:49:23,120 --> 00:49:26,520
I've, I do a lot of stuff on socials
where I'll try and update
:
00:49:26,520 --> 00:49:29,520
everyone what I'm doing, especially
when come back to the charity stuff.
:
00:49:29,560 --> 00:49:32,440
I did some pretty bleak videos,
and when I was doing
:
00:49:32,440 --> 00:49:37,000
like the the challenges, like we did that
for 300 miles cycle over Wales
:
00:49:37,040 --> 00:49:40,600
and that was pretty, like,
I just was very honest.
:
00:49:40,640 --> 00:49:42,200
You just be very open.
:
00:49:42,200 --> 00:49:45,760
I do agree, be very open, honest,
about how it's doing.
:
00:49:45,760 --> 00:49:48,760
And that links back to ethically of people
supporting you.
:
00:49:48,760 --> 00:49:50,120
You're not doing really well or mentally.
:
00:49:50,120 --> 00:49:52,280
It's getting some much during a video
like that.
:
00:49:52,280 --> 00:49:53,880
I try mixer too.
:
00:49:53,880 --> 00:49:56,160
I did a lot when I first started out.
I did a lot more of
:
00:49:56,160 --> 00:49:57,960
because I didn't really know how to edit
anything like that.
:
00:49:57,960 --> 00:50:01,000
I did a lot more of just like getting
the camera and filming of like, hello,
:
00:50:01,040 --> 00:50:05,200
welcome to the, but now I try mixer too.
:
00:50:05,200 --> 00:50:08,560
I do media and do professional
try and edit proper videos,
:
00:50:08,600 --> 00:50:12,280
but it tends to be on my actual personal
social media, not the podcast or any
:
00:50:12,680 --> 00:50:15,000
or the or the media company
or anything that I've tried to do
:
00:50:15,000 --> 00:50:16,320
videos like that still.
:
00:50:16,320 --> 00:50:18,160
So yeah, I agree,
I think they're a bit more personal.
:
00:50:18,160 --> 00:50:20,960
I think people take them to be more
and listen to what you're saying.
:
00:50:20,960 --> 00:50:21,680
Sure.
:
00:50:21,680 --> 00:50:24,840
And there is that element of,
you know, if you spend too much time
:
00:50:24,840 --> 00:50:28,040
editing it,
it is a big sort of chore at this point.
:
00:50:28,080 --> 00:50:28,560
Right?
:
00:50:28,560 --> 00:50:33,560
And if you don't see the results straight
away, it becomes like, you know, it.
:
00:50:33,600 --> 00:50:35,360
It is like depressing.
:
00:50:35,360 --> 00:50:38,800
Like, you know, I've put in so much work
in that video and it's not taking off.
:
00:50:38,800 --> 00:50:41,160
It's not people
don't see the editing stuff.
:
00:50:41,160 --> 00:50:42,400
Yeah. Well, exactly.
:
00:50:42,400 --> 00:50:44,320
It's a long, long, long process.
:
00:50:44,320 --> 00:50:44,680
Yeah.
:
00:50:44,680 --> 00:50:48,680
You could have something recorded on
your phone and it's got thousands of views
:
00:50:48,720 --> 00:50:51,040
versus
something that you've polished and edited
:
00:50:51,040 --> 00:50:53,080
and all that, and it's got like a hundred.
:
00:50:53,080 --> 00:50:54,800
Where's the logic in that?
:
00:50:54,800 --> 00:50:58,320
Yeah, I feel like you have to
I feel that's why it goes back to
:
00:50:58,920 --> 00:51:01,440
like when I started podcast
or whenever you want to do
:
00:51:01,440 --> 00:51:04,440
anything, you have to just think you're
connecting to one person, aren't you?
:
00:51:04,520 --> 00:51:05,480
Connect to the one listener.
:
00:51:05,480 --> 00:51:07,120
Like, if we're talking to the mix now,
:
00:51:07,120 --> 00:51:08,960
you're thinking, right,
this is for one person listening.
:
00:51:08,960 --> 00:51:09,680
Yeah, I feel like that.
:
00:51:09,680 --> 00:51:13,600
Same with it's the basic role of TV
presenters and radio presenters.
:
00:51:13,600 --> 00:51:15,440
I think you're not talking to a
:
00:51:15,440 --> 00:51:19,720
3 million people or 100 people or,
you know, talking to one person.
:
00:51:19,920 --> 00:51:22,120
I feel
that's what you have to keep thinking on
:
00:51:22,120 --> 00:51:25,120
and you have to keep following
your passion to create.
:
00:51:25,120 --> 00:51:28,120
I think. I, I yeah, I, I'm on.
:
00:51:28,120 --> 00:51:28,960
That anyway.
:
00:51:28,960 --> 00:51:30,360
Anyway, I get through it
:
00:51:30,360 --> 00:51:33,920
but I even spent I think Monday this week
I had a had a long old day.
:
00:51:33,960 --> 00:51:36,360
I think I spent three hours at a podcast.
:
00:51:36,360 --> 00:51:39,360
Don't take me that long to edit now
because we're not a video yet.
:
00:51:39,400 --> 00:51:40,760
It's a lot easier just to edit.
:
00:51:40,760 --> 00:51:42,080
And I've done it and I'm quite
:
00:51:42,080 --> 00:51:45,680
experienced with three series in now,
so it's like quite easy to do.
:
00:51:45,760 --> 00:51:48,880
But this one, the one that I did to me,
three hours to edit,
:
00:51:48,920 --> 00:51:52,280
I was like, oh my gosh, like
this is like I was so drained by then
:
00:51:52,440 --> 00:51:55,600
I and I had a whole bunch of stuff
to do for the
:
00:51:55,640 --> 00:51:58,680
we just went to taking on our first client
that we just started to do work for him.
:
00:51:58,680 --> 00:51:59,360
So I was like, yeah,
:
00:51:59,360 --> 00:52:02,160
I had to take myself to gym for an hour
and just do do an hour gym session
:
00:52:02,160 --> 00:52:04,640
because I do a lot of fitness
as part of the brand now as well,
:
00:52:04,640 --> 00:52:08,760
or a lot of stuff I try and promote
and yeah, it's definitely something
:
00:52:08,760 --> 00:52:12,800
you have to keep in your heart to keep
thinking what you're trying to produce.
:
00:52:12,920 --> 00:52:14,920
Otherwise it does drive you mad, I think.
:
00:52:14,920 --> 00:52:17,920
SAT in front of a screen for three hours
of clicking edit.
:
00:52:17,960 --> 00:52:20,040
Clicking edit. That's it, that's it.
Take a break.
:
00:52:20,040 --> 00:52:20,680
And that's
:
00:52:20,680 --> 00:52:24,760
why it's also important to pay attention
to what you're using to do certain things.
:
00:52:24,760 --> 00:52:26,040
Because sometimes, you know,
:
00:52:26,040 --> 00:52:29,240
you could be doing the same activity
like editing or whatever, but,
:
00:52:29,320 --> 00:52:32,040
you know, doing it in one tool, it's
going to take you three hours.
:
00:52:32,040 --> 00:52:33,400
But there might be something else
:
00:52:33,400 --> 00:52:36,400
that's doing a similar thing,
but it's slightly easier or quicker.
:
00:52:36,560 --> 00:52:37,480
And it's, you know,
:
00:52:37,480 --> 00:52:40,360
you might be saving yourself
a couple of hours per episode or whatever.
:
00:52:40,360 --> 00:52:43,520
So, you know, like paying attention to,
:
00:52:43,640 --> 00:52:47,520
you know, your I would call it
tech stack is is quite important.
:
00:52:47,560 --> 00:52:49,240
That's a brilliant thing of learning.
:
00:52:49,240 --> 00:52:52,240
Like a beautiful thing of learning
is that you're,
:
00:52:52,560 --> 00:52:55,200
you know,
you know, doing new stuff the whole time.
:
00:52:55,200 --> 00:52:58,080
I there's lots of different tricks
and stuff that I've learned.
:
00:52:58,080 --> 00:52:59,120
I'm sure you have.
:
00:52:59,120 --> 00:53:00,280
That saved me now.
:
00:53:00,280 --> 00:53:02,920
Hours and stuff that I didn't know
I could do before. Yeah.
:
00:53:02,920 --> 00:53:07,800
And, yeah, it's definitely something that
that's just part of life of any, any.
:
00:53:07,840 --> 00:53:09,760
It's not just media anything.
:
00:53:09,760 --> 00:53:13,000
If it's business or if it's
whatever you want to do in life.
:
00:53:13,000 --> 00:53:15,120
You there's gonna be things
you're gonna learn along the way.
:
00:53:15,120 --> 00:53:18,280
Which is why
learning is so important for me.
:
00:53:18,320 --> 00:53:19,600
I, you know, I truly believe,
:
00:53:19,600 --> 00:53:22,400
and I think it's been said online
so many times now that,
:
00:53:22,400 --> 00:53:25,120
you know, the guys, you know, listening,
they might already
:
00:53:25,120 --> 00:53:26,280
have an awareness of that.
:
00:53:26,280 --> 00:53:30,320
But the moment you open anything
in terms of the business, you have, like,
:
00:53:30,360 --> 00:53:32,880
you know, different types of debt
that you're facing, right?
:
00:53:32,880 --> 00:53:34,760
It's technology debt
because you don't have
:
00:53:34,760 --> 00:53:38,560
the the absolute best technology
available for that activity,
:
00:53:38,680 --> 00:53:40,960
because how can you
you don't have the cash flow yet.
:
00:53:40,960 --> 00:53:42,520
You don't have this, this, this and that.
:
00:53:42,520 --> 00:53:46,800
Obviously you had that in terms of,
you know, the, let's say, the ignorance
:
00:53:46,800 --> 00:53:50,560
or the knowledge
that because you don't have the the 100%
:
00:53:50,560 --> 00:53:54,000
of awareness of every single problem
that you might be facing,
:
00:53:54,160 --> 00:53:57,560
you don't know how to fix it yet because
you haven't come across that issue yet.
:
00:53:57,760 --> 00:54:01,080
You will eventually,
but not the day you opened it.
:
00:54:01,120 --> 00:54:03,240
So there's two types of that
just right away.
:
00:54:03,240 --> 00:54:06,280
The minute you open something,
started something, that's what you're
:
00:54:06,280 --> 00:54:10,080
facing, and it's only gonna go worse
if you don't do anything about it, right?
:
00:54:10,120 --> 00:54:11,240
Yeah, definitely.
:
00:54:11,240 --> 00:54:15,000
I mean, I11 thing that I like to do
if it's not going
:
00:54:15,040 --> 00:54:16,920
is, is, is structure
the whole business out.
:
00:54:16,920 --> 00:54:21,000
So yeah, we, I mean we, we talked about
this when we, when we first met on that.
:
00:54:21,200 --> 00:54:24,040
Nick. Nick. James is that James. Yeah.
:
00:54:24,040 --> 00:54:27,720
When we first met on that course
he example this of terms of
:
00:54:27,760 --> 00:54:29,680
you get a whole point of camera.
:
00:54:29,680 --> 00:54:31,360
So people in the camera
can see if you're listening.
:
00:54:31,360 --> 00:54:32,720
You just have to manage it in your head.
:
00:54:32,720 --> 00:54:34,920
Got a whole line of things basically.
:
00:54:34,920 --> 00:54:37,040
And this is a start end of the project.
:
00:54:37,040 --> 00:54:39,320
It could be the whole business,
or it could just be a small aspect,
:
00:54:39,320 --> 00:54:42,200
like creating a podcast episode,
and that could be the end.
:
00:54:42,200 --> 00:54:48,000
And you structure it a little bit
along the timeline and you work backwards.
:
00:54:48,120 --> 00:54:51,360
Do you find
where avenues might have gone wrong
:
00:54:51,400 --> 00:54:54,400
or might me tweaking whatever?
:
00:54:54,520 --> 00:54:57,280
And some of them, that's
where the problem is.
:
00:54:57,280 --> 00:55:00,320
I think some people think you're
brush over it and you go, oh, that's fine.
:
00:55:00,360 --> 00:55:05,280
It does the job, but that's probably where
you need to actually work on
:
00:55:05,280 --> 00:55:09,600
and probably where that's the X revenue
is going to come from,
:
00:55:09,880 --> 00:55:13,120
or how you're going to start to make money
and that sort of thing.
:
00:55:13,640 --> 00:55:15,080
And it's having the guts to do it.
:
00:55:15,080 --> 00:55:16,760
But yeah, there is a lot scary debt
:
00:55:16,760 --> 00:55:18,680
when you and we're, we're at that stage
of the mountains of business.
:
00:55:18,680 --> 00:55:20,800
We only launched like really
in the last couple of months.
:
00:55:20,800 --> 00:55:23,280
So it's been it's this I'm very creative.
:
00:55:23,280 --> 00:55:24,240
I would just go for it.
:
00:55:24,240 --> 00:55:26,480
I steal the ideas
and if they don't work, they don't work.
:
00:55:26,480 --> 00:55:29,040
I see,
and I've done a lot of different stuff
:
00:55:29,040 --> 00:55:31,480
in my time, in a lot done
a lot of my time.
:
00:55:31,480 --> 00:55:35,560
I made 20, but,
you know, I've gone and pushed myself.
:
00:55:35,560 --> 00:55:37,160
I like to push myself
into a bit of different things.
:
00:55:37,160 --> 00:55:38,240
I hate sort of things.
:
00:55:38,240 --> 00:55:41,280
Still, my family are very much the same
because from the farming back,
:
00:55:41,360 --> 00:55:43,200
I think it's the farming mentality. Yeah.
:
00:55:43,200 --> 00:55:45,560
Because like granddad's 87
he still works full time.
:
00:55:45,560 --> 00:55:47,480
You know it's definitely
that's that's where I get it from.
:
00:55:47,480 --> 00:55:51,840
But yeah there is definitely
don't be afraid if it's the start
:
00:55:51,840 --> 00:55:54,600
and it's starting to build up
because I decide a new project
:
00:55:54,600 --> 00:55:57,320
like done with my media
and yeah, we're just building up that
:
00:55:57,320 --> 00:55:59,440
the main we're not making it,
we're, we're starting to money.
:
00:55:59,440 --> 00:56:00,000
Don't get me wrong.
:
00:56:00,000 --> 00:56:03,240
We, we did our first invoice yesterday,
but it's,
:
00:56:03,240 --> 00:56:06,440
still like again,
trying to buy new equipment.
:
00:56:06,440 --> 00:56:07,120
It's not cheap.
:
00:56:07,120 --> 00:56:09,120
That's sort of stuff.
It's long term investment planning.
:
00:56:09,120 --> 00:56:12,120
So that's when you have to work
hard and structure
:
00:56:12,240 --> 00:56:15,280
and keep going, because you need
to make the money back to that.
:
00:56:15,320 --> 00:56:15,800
Of course.
:
00:56:15,800 --> 00:56:19,120
Okay, I've got a couple of questions
from the community that I'm building.
:
00:56:19,160 --> 00:56:19,400
Right.
:
00:56:19,400 --> 00:56:21,520
So as part of the show,
there's going to be a community,
:
00:56:21,520 --> 00:56:25,960
and I let the people who sign up
ask questions to the to the guest.
:
00:56:26,000 --> 00:56:26,600
Right.
:
00:56:26,600 --> 00:56:30,240
So the two that I've picked for today,
simply because they are aligned
:
00:56:30,240 --> 00:56:34,600
with your background and and expertise,
first of all,
:
00:56:34,880 --> 00:56:39,400
what is the importance, in your opinion
to see of seeing another country,
:
00:56:40,240 --> 00:56:43,440
because that opens your mind in the ways
that, you know,
:
00:56:43,480 --> 00:56:45,600
I personally have seen it myself, right?
:
00:56:45,600 --> 00:56:46,880
You know, I moved from Poland
:
00:56:46,880 --> 00:56:50,600
13 years ago and,
you know, that changed my perspective.
:
00:56:50,640 --> 00:56:53,440
Perspective
on how things operate, how things work.
:
00:56:53,440 --> 00:56:55,880
You know what life
looks like somewhere else.
:
00:56:55,880 --> 00:56:59,640
So when I go back,
I no longer feel at home in a way
:
00:56:59,640 --> 00:57:01,760
that I changed my perspective.
:
00:57:01,760 --> 00:57:03,760
I became a hybrid, basically. Right.
:
00:57:03,760 --> 00:57:06,160
You know, you're no longer
the same person. That's true.
:
00:57:06,160 --> 00:57:07,240
So how do you know?
:
00:57:07,240 --> 00:57:10,000
How does that look
like in your case? I think
:
00:57:11,280 --> 00:57:14,360
firstly when I, when I left Kenya
for the last time,
:
00:57:14,640 --> 00:57:18,920
not last, last time I was out there,
they were one of my work.
:
00:57:19,000 --> 00:57:21,200
I said, oh, you are Kenyan.
Now you realize that you are.
:
00:57:21,200 --> 00:57:23,400
You have adapted to the Kenyan mindset.
:
00:57:23,400 --> 00:57:26,360
Yeah. And I was like, oh right. Okay.
:
00:57:26,360 --> 00:57:29,880
But I feel like as a person,
as whatever country
:
00:57:29,920 --> 00:57:33,160
you're watching it for this
from or listening to it from, yeah,
:
00:57:33,200 --> 00:57:38,760
you're brought up in that atmosphere
of that country's beliefs and made it into
:
00:57:38,800 --> 00:57:43,400
sort of the there and society
like not your character who you are
:
00:57:43,440 --> 00:57:47,520
as affected by society like you're raised
through how to treat people,
:
00:57:47,520 --> 00:57:51,200
how you know, different cultures,
different aspects and that sort of thing.
:
00:57:51,280 --> 00:57:54,560
But the beauty of going abroad
and and seeing different countries
:
00:57:54,560 --> 00:58:00,080
is a it's a lot of freedom
because you get to sort of, go away from
:
00:58:00,080 --> 00:58:03,080
maybe family and friends and to sort of
explore yourself personally.
:
00:58:03,080 --> 00:58:08,200
But also secondly is to see the,
yeah, culture, so much culture in the UK.
:
00:58:08,520 --> 00:58:11,520
And in the sort of world like there isn't
:
00:58:11,840 --> 00:58:16,040
so much in the UK as people think compared
to lots of other countries.
:
00:58:16,360 --> 00:58:19,760
And it's also understanding
how different ecosystems work.
:
00:58:20,160 --> 00:58:23,920
Not necessarily saying that you're lucky,
but also just saying
:
00:58:24,400 --> 00:58:27,800
that you have this
understanding of perspective,
:
00:58:27,800 --> 00:58:31,240
or maybe how other people may be treated
in different cultures.
:
00:58:31,280 --> 00:58:31,600
Yeah.
:
00:58:31,600 --> 00:58:35,680
So whether that's maybe people
who have been slightly well-off,
:
00:58:35,680 --> 00:58:38,680
less well-off and life or maybe people
who have been more well off in life,
:
00:58:38,760 --> 00:58:42,480
you can then say to yourself, as a person,
I feel like
:
00:58:42,520 --> 00:58:45,920
if you're on your deathbed
and you're looking back and you haven't,
:
00:58:46,160 --> 00:58:47,120
you've got the whole world
:
00:58:47,120 --> 00:58:51,080
to explore that you haven't
least tried to go out and do it.
:
00:58:51,360 --> 00:58:55,160
If I could lift myself with that,
and I feel like really
:
00:58:55,160 --> 00:58:58,160
my advice is, whatever age you are
like this, it's like a whole world,
:
00:58:58,280 --> 00:59:02,040
like whole world of different people,
different communities, all parts of it.
:
00:59:02,080 --> 00:59:03,400
Not everyone's not ever successful.
:
00:59:03,400 --> 00:59:06,840
Don't get me wrong, because of different
conflicts and whatever,
:
00:59:06,960 --> 00:59:10,800
but if you have the opportunity to go
and do it and just explore yourself a bit
:
00:59:10,800 --> 00:59:13,800
and explore the world
and just be a bit of Ventus.
:
00:59:14,040 --> 00:59:17,360
Because there's only so much the UK or
wherever you're watching it can offer you,
:
00:59:17,600 --> 00:59:21,440
and I feel like you can maybe even explore
something that you didn't know
:
00:59:21,760 --> 00:59:22,760
you could achieve anyway.
:
00:59:22,760 --> 00:59:26,360
Like, I had no idea that I was going to go
Africa and achieve the stuff I did.
:
00:59:26,400 --> 00:59:29,400
I just thought,
or maybe this could be a good idea.
:
00:59:29,440 --> 00:59:33,320
And I tell the person I am now compared
to the person I was before I left.
:
00:59:33,360 --> 00:59:34,800
Traveling is definitely very different.
:
00:59:34,800 --> 00:59:38,480
I think every not in a bad way,
but I think every single family member
:
00:59:38,480 --> 00:59:42,240
and friend would tell me
saying that I'm definitely a bit more,
:
00:59:43,240 --> 00:59:45,040
open my friend
:
00:59:45,040 --> 00:59:48,080
saying I'm a bit more,
sort of a more, more, lot more kind.
:
00:59:48,160 --> 00:59:51,360
I even used to be in was kind of person
back then, but they're saying I.
:
00:59:51,400 --> 00:59:55,520
But that's because I've sort of seen
and be very grateful for what I has seen.
:
00:59:55,560 --> 00:59:59,400
Yep. So yeah, experience the culture
and for yourself.
:
00:59:59,440 --> 01:00:02,440
Those are the two main things,
from traveling to somebody.
:
01:00:02,800 --> 01:00:05,320
Well, one thing I would add to this,
and that's from, from
:
01:00:05,320 --> 01:00:08,920
personal experience, I, I would
first of all, I would agree with you.
:
01:00:08,920 --> 01:00:13,320
So you know, no question about it, it, it
it opens you to certain things.
:
01:00:13,400 --> 01:00:16,400
And, you know, you learn things
about yourself that you wouldn't
:
01:00:16,640 --> 01:00:17,520
otherwise.
:
01:00:17,520 --> 01:00:20,200
I've seen more of the UK
than I've seen of Poland.
:
01:00:20,200 --> 01:00:22,520
Just because you take it for granted
that you're somewhere.
:
01:00:22,520 --> 01:00:23,160
Well, you know,
:
01:00:23,160 --> 01:00:27,960
I grew up here, so there's nothing like,
extremely curious to see, right?
:
01:00:28,080 --> 01:00:30,280
Yeah. It's it's just like a
thing, isn't it?
:
01:00:30,280 --> 01:00:31,640
You don't even think about that.
:
01:00:31,640 --> 01:00:35,560
Is, is,
And and also on the front of of moving,
:
01:00:35,560 --> 01:00:37,600
you know, you don't want to end up
with regrets, right?
:
01:00:37,600 --> 01:00:39,240
And I do have one, you know,
:
01:00:39,240 --> 01:00:42,280
when I, you know, was going through
the exams at the end of the high school
:
01:00:42,280 --> 01:00:45,680
and you were like, you know, applying
for universities and stuff like this.
:
01:00:45,720 --> 01:00:48,720
At that point,
I had an opportunity to study in the UK,
:
01:00:48,720 --> 01:00:52,000
and I didn't because my family was like,
oh, but you're going to be so far away,
:
01:00:52,040 --> 01:00:52,520
blah, blah.
:
01:00:52,520 --> 01:00:54,160
And if I had a voice in
:
01:00:54,160 --> 01:00:58,360
that sort of circle to say, no,
just go for it, just be brave, etc.
:
01:00:58,360 --> 01:01:01,960
if I heard that, I think I would
have done it, so I would have been here
:
01:01:02,000 --> 01:01:06,360
way longer and way earlier in my life
and it would have changed things, I bet.
:
01:01:06,400 --> 01:01:10,920
So I mean, I could have,
I mean, but story to that,
:
01:01:10,920 --> 01:01:14,600
I got a friend of mine
who is originally from the Caribbean,
:
01:01:14,840 --> 01:01:17,840
the British Virgin Islands,
and his parents sent him over to the UK.
:
01:01:17,880 --> 01:01:20,880
Yep. Again, because I was going to go
to boarding school.
:
01:01:20,880 --> 01:01:22,920
He, we met at a boarding school,
:
01:01:22,920 --> 01:01:26,280
and we been lifelong friends since this
about when we were 8 or 10 years old.
:
01:01:26,600 --> 01:01:27,840
Nine, ten.
:
01:01:27,840 --> 01:01:29,160
Something around that age.
:
01:01:29,160 --> 01:01:31,440
And we went same senior school
together as well.
:
01:01:31,440 --> 01:01:37,160
And his life ambition is to be a pilot
and I he's just qualified at Asia 19.
:
01:01:37,200 --> 01:01:37,680
Know.
:
01:01:37,680 --> 01:01:40,360
To be a commercial pilot like a flier.
:
01:01:40,360 --> 01:01:43,440
747 now it's it's mad a 19 year old.
:
01:01:43,440 --> 01:01:45,560
Obviously he's only second officer
or whatever.
:
01:01:45,560 --> 01:01:46,920
He's not like in charge
of the whole place.
:
01:01:46,920 --> 01:01:49,400
Well, but still,
you know, he's on the trajectory to.
:
01:01:49,400 --> 01:01:50,840
Yeah. Wow.
:
01:01:50,840 --> 01:01:54,720
But again, that's he he grew up on a
his parents emigrated to the Caribbean
:
01:01:54,720 --> 01:01:58,360
because they sailed the world
and have quite a nice story, actually. And
:
01:01:59,320 --> 01:02:00,120
as a boat mechanic.
:
01:02:00,120 --> 01:02:04,000
So he gets quite a lot of the business
is you're sort of servicing that sort.
:
01:02:04,000 --> 01:02:04,240
Of thing.
:
01:02:04,240 --> 01:02:06,120
Yeah. Is he still here in the UK or.
:
01:02:06,120 --> 01:02:08,960
He's, he's not at the moment.
I need to get in contact.
:
01:02:08,960 --> 01:02:09,840
I'm actually him for two years.
:
01:02:09,840 --> 01:02:13,320
It's quite sad because he's been away
in Florida, actually trained to be pilots.
:
01:02:13,440 --> 01:02:15,080
Wow.
:
01:02:15,080 --> 01:02:16,760
Yeah,
I know he's going to be based in the UK,
:
01:02:16,760 --> 01:02:18,000
and if you start with short haul
:
01:02:18,000 --> 01:02:21,000
and then get longer,
but it's definitely that message of
:
01:02:21,160 --> 01:02:23,800
he has always wanted to be a pilot
since he was
:
01:02:23,800 --> 01:02:27,280
I honestly can't remember like probably
probably since I first met him. Wow.
:
01:02:27,360 --> 01:02:28,640
When we said, oh, what do you want to do
:
01:02:28,640 --> 01:02:30,600
when you and your kids
and you're trying to. Yep.
:
01:02:30,600 --> 01:02:33,360
I want to be a fireman. Want to do this?
I need to I want to be a pilot.
:
01:02:33,360 --> 01:02:36,280
I want to go into the
the and you're like, yeah, okay.
:
01:02:36,280 --> 01:02:39,600
And throughout my whole time
knowing him in junior school,
:
01:02:39,640 --> 01:02:40,880
he was like always ambitious too.
:
01:02:40,880 --> 01:02:45,120
And then senior school, he started going
like, getting on the RAF cadets,
:
01:02:45,120 --> 01:02:48,200
you get on flight training,
he going gliders.
:
01:02:48,200 --> 01:02:50,280
He'd get flight simulators,
:
01:02:50,280 --> 01:02:53,320
for IT systems, you'd get like flight
IT systems and stored on his laptop.
:
01:02:53,320 --> 01:02:56,520
So he could pretend to not pretend,
but you could, like, learn how it all.
:
01:02:56,560 --> 01:02:57,880
It's like a simulation.
:
01:02:57,880 --> 01:02:58,360
Yeah, yeah.
:
01:02:58,360 --> 01:02:59,520
You get this gear
:
01:02:59,520 --> 01:03:01,280
he get for every birthday and Christmas,
:
01:03:01,280 --> 01:03:03,560
and you fly back
and forth in the Caribbean.
:
01:03:03,560 --> 01:03:07,520
And he gets private, but do, like,
private pilot's license stuff.
:
01:03:07,560 --> 01:03:09,320
I don't think she got that.
:
01:03:09,320 --> 01:03:11,560
I think it went straight to the,
the commercial, but.
:
01:03:11,560 --> 01:03:15,680
Wow. You know, that's a good example
of following your gut, like you said.
:
01:03:15,760 --> 01:03:17,200
Like the studying stuff.
:
01:03:17,200 --> 01:03:19,480
The example
of being in a different country.
:
01:03:19,480 --> 01:03:22,280
You know, he was.
If I said he was very nervous.
:
01:03:22,280 --> 01:03:25,280
He was 8 or 10,
nine years old when he got sent to the UK.
:
01:03:25,480 --> 01:03:27,560
Well.
You know, it's very like Harry Potter.
:
01:03:27,560 --> 01:03:28,440
It's like.
:
01:03:28,440 --> 01:03:28,920
Yeah.
:
01:03:28,920 --> 01:03:33,280
But, you know, he's followed it
and now he's achieved his goal
:
01:03:33,280 --> 01:03:34,600
and he's going to be more happy.
:
01:03:34,600 --> 01:03:36,160
And but he has to sacrifice a lot
:
01:03:36,160 --> 01:03:38,720
like a lot of his social life
went last two years because.
:
01:03:38,720 --> 01:03:40,600
I can't imagine. Him pilot stuff is mad.
:
01:03:40,600 --> 01:03:45,280
It's like I think of doing three levels
every two weeks, so like that.
:
01:03:45,960 --> 01:03:48,360
And if you fail,
you go back to the start of the course.
:
01:03:48,360 --> 01:03:53,560
So yeah, but that's a good example
just to add to your as your. Wow.
:
01:03:53,600 --> 01:03:56,120
It was the second question you had to
I think. Yes. Yeah.
:
01:03:56,120 --> 01:03:59,400
The second one is more on
the business side itself because,
:
01:03:59,440 --> 01:04:03,200
you know, you are starting things
fresh, you know, with a brand new thing.
:
01:04:03,280 --> 01:04:04,760
How do you approach.
:
01:04:04,760 --> 01:04:07,960
Sales and approach
customers in that stage?
:
01:04:08,160 --> 01:04:11,400
So is there anything for anybody
listening, you know, that you can share?
:
01:04:11,440 --> 01:04:12,880
You know, that would be a best practice.
:
01:04:12,880 --> 01:04:16,240
So if if they are starting a business
and many people who are listening
:
01:04:16,280 --> 01:04:19,280
would be in that situation
or maybe just start it.
:
01:04:19,480 --> 01:04:20,680
Is there anything that you could,
:
01:04:20,680 --> 01:04:24,040
you know, advise on that helps
with that initial process?
:
01:04:24,080 --> 01:04:25,640
It's hard to get the momentum right.
:
01:04:25,640 --> 01:04:28,640
I've seen it. You've seen it. Yeah. So.
:
01:04:28,640 --> 01:04:29,160
I'm quite lucky.
:
01:04:29,160 --> 01:04:31,360
I've had quite a lot experience
in especially selling products
:
01:04:31,360 --> 01:04:33,640
and being a sales team
for a couple of years. Yep.
:
01:04:33,640 --> 01:04:38,040
My main advice anybody would be firstly,
you got to know your product inside out.
:
01:04:38,080 --> 01:04:39,520
You want to know your business strategy,
:
01:04:39,520 --> 01:04:40,800
and you're going to your product
inside out
:
01:04:40,800 --> 01:04:44,800
because you'll have customers and you have
people who will be very tricky
:
01:04:45,040 --> 01:04:47,680
and will test your knowledge
to the absolute max.
:
01:04:47,680 --> 01:04:50,320
Secondly, pricing.
:
01:04:50,320 --> 01:04:52,120
But I know, I know,
it sounds really boring to start with.
:
01:04:52,120 --> 01:04:56,920
This is your foundation
advice, products, pricing strategies.
:
01:04:57,040 --> 01:05:00,040
You know them in your head
and your way to begin with.
:
01:05:00,040 --> 01:05:00,720
Okay.
:
01:05:00,720 --> 01:05:04,120
Passionate
and also not being too nervous.
:
01:05:04,120 --> 01:05:05,720
And that that can be tricky.
:
01:05:05,720 --> 01:05:11,160
I quite lucky that I've started
when I was like 16, 17.
:
01:05:11,240 --> 01:05:15,080
Yeah, we do a lot of countryside shows
and stuff, so, I'd be at the front, man.
:
01:05:15,080 --> 01:05:16,520
And that is literally
:
01:05:16,520 --> 01:05:18,880
you're seeing thousands of people
a day at these countryside shows,
:
01:05:18,880 --> 01:05:21,800
and you're trying to talk to a random
stranger, trying to sell them a product.
:
01:05:21,800 --> 01:05:24,080
It's a good experience.
So that's another thing.
:
01:05:24,080 --> 01:05:24,800
Get experience.
:
01:05:24,800 --> 01:05:27,000
Probably if you're before you start, maybe
:
01:05:27,000 --> 01:05:30,600
go and do some work experience of younger
or maybe go and get a job somewhere else
:
01:05:30,760 --> 01:05:31,920
while you're trying to start it up.
:
01:05:33,440 --> 01:05:36,480
But yeah, knowing your product
and what you're producing,
:
01:05:36,480 --> 01:05:39,760
your strategy and your pricing off
by heart is probably the best advice
:
01:05:39,880 --> 01:05:43,440
because you can be ambitious
and you can come across a lot better.
:
01:05:43,440 --> 01:05:46,760
But also think compared to competitors
how you can sell yourself.
:
01:05:46,800 --> 01:05:47,240
Okay.
:
01:05:47,240 --> 01:05:52,320
So a lot of market research as well I
I've got this product, I've got a spanner.
:
01:05:52,360 --> 01:05:54,320
It's not like any other spanner
because it's got a metric.
:
01:05:54,320 --> 01:05:56,200
The one side, it's got an imperial
the other side.
:
01:05:56,200 --> 01:06:00,240
And it's two years warranty compared to
the half year warranty of my competitor,
:
01:06:00,280 --> 01:06:02,200
and it's 3 pounds less,
that sort of thing.
:
01:06:02,200 --> 01:06:03,440
9.99 plus.
:
01:06:03,440 --> 01:06:05,440
if you're trying to sell
something like a media company,
:
01:06:05,440 --> 01:06:07,080
you're better off saying, how are you?
:
01:06:07,080 --> 01:06:08,640
Nice to meet you. This is what I do.
:
01:06:08,640 --> 01:06:11,440
I specialize in this
and this my experience.
:
01:06:11,440 --> 01:06:13,360
So it really is nice.
:
01:06:13,360 --> 01:06:14,600
Depends on what you're doing.
:
01:06:14,600 --> 01:06:15,360
But at that point,
:
01:06:15,360 --> 01:06:19,280
you are the product in a way, so
you present yourself as best as possible.
:
01:06:19,320 --> 01:06:21,600
If you're selling products, it's
definitely all the information.
:
01:06:21,600 --> 01:06:25,040
And then how you probably describe
that to somebody.
:
01:06:25,080 --> 01:06:25,680
Got it.
:
01:06:25,680 --> 01:06:26,600
The more confidence you have,
:
01:06:26,600 --> 01:06:30,560
the more someone's going to buy into
you is people buy much as you think.
:
01:06:30,600 --> 01:06:33,400
Sales is also people buying into you. It's
trusting you.
:
01:06:33,400 --> 01:06:35,120
It's having that 1 to 1 connection.
:
01:06:35,120 --> 01:06:40,080
So really having your business,
you work for, the business that is yours,
:
01:06:40,240 --> 01:06:44,320
backs up with like website links or phone
:
01:06:44,360 --> 01:06:47,440
phone addresses or your personal phone
number for like a work phone.
:
01:06:47,480 --> 01:06:52,440
Maybe that will give the customer
more satisfaction and sort of backing
:
01:06:52,480 --> 01:06:55,760
to make sure they feel
like they're trusting product,
:
01:06:55,800 --> 01:06:57,040
even if it's something like a spanner.
:
01:06:57,040 --> 01:06:58,520
Because trust me, it doesn't work.
:
01:06:58,520 --> 01:06:59,240
It's done it.
:
01:06:59,240 --> 01:07:02,240
Before, and many times
it's little things like, you know,
:
01:07:02,240 --> 01:07:05,840
the number of times I see a van somewhere
just going through the town
:
01:07:06,080 --> 01:07:10,160
and it says something,
something at gmail.com.
:
01:07:10,200 --> 01:07:11,520
As a business address.
:
01:07:11,520 --> 01:07:13,200
Yeah, I'm really bothered by that
:
01:07:13,200 --> 01:07:16,200
because it literally costs you like,
I don't know, maybe less than 10
:
01:07:16,200 --> 01:07:20,560
pounds a month to have a proper domain
with the name of your business there.
:
01:07:21,080 --> 01:07:23,040
Yeah, it looks way more professional.
:
01:07:23,040 --> 01:07:25,280
And people don't realize
that there's so many businesses,
:
01:07:25,280 --> 01:07:27,760
especially in trades
and these kind of niches
:
01:07:27,760 --> 01:07:31,880
where it's like literally Gmail, like,
come on, you know, I mean, it it can be
:
01:07:31,880 --> 01:07:34,040
Gmail, don't get me wrong,
you can still use that.
:
01:07:34,040 --> 01:07:37,240
But on the surface, the
the name could be a professional.
:
01:07:37,240 --> 01:07:38,080
Nice.
:
01:07:38,080 --> 01:07:40,800
You know, you know,
the dress that represents you better.
:
01:07:40,800 --> 01:07:41,080
Yeah.
:
01:07:41,080 --> 01:07:45,160
Brand brand idealization and also
brand awareness is a big thing, I think.
:
01:07:45,200 --> 01:07:47,360
Yeah. That's not so much selling. That's.
:
01:07:47,360 --> 01:07:48,200
Well, it is selling.
:
01:07:48,200 --> 01:07:50,240
It does back up your selling.
Yeah. It's like a passive.
:
01:07:50,240 --> 01:07:50,920
Selling. Isn't it.
:
01:07:50,920 --> 01:07:55,280
Like just, I'm quite I'm quite lucky
that when I were my experience in selling
:
01:07:55,560 --> 01:07:56,000
is either
:
01:07:56,000 --> 01:08:01,280
there's been somebody when I first started
who was there with me, and sort of
:
01:08:01,400 --> 01:08:06,000
because I, if I had him, like up,
then they could, like, help help me.
:
01:08:06,000 --> 01:08:08,040
I yeah.
:
01:08:08,040 --> 01:08:11,560
Don't go into it if you don't know,
because you can get yourself
:
01:08:11,560 --> 01:08:12,440
in a big hole.
:
01:08:12,440 --> 01:08:16,680
I've gone into try and sell stuff
like county shows and stuff, and I have
:
01:08:16,760 --> 01:08:18,680
quoted the wrong price,
and it's probably cost us,
:
01:08:18,680 --> 01:08:22,240
like sometimes 200 pounds
more than I've quoted them to make a loss.
:
01:08:22,400 --> 01:08:23,840
So that's failure.
:
01:08:23,840 --> 01:08:26,640
Again, I yeah, there's no easy
way of building it.
:
01:08:26,640 --> 01:08:27,960
You have to fail and stand it.
:
01:08:27,960 --> 01:08:31,680
But the more prepared you are about the
product, the better you speak about it.
:
01:08:31,680 --> 01:08:34,560
And don't let people's reaction
but you down.
:
01:08:34,560 --> 01:08:37,720
If somebody reacts to you in like a
if I like go,
:
01:08:37,760 --> 01:08:39,480
okay, this is really passionate. Did
it did it.
:
01:08:39,480 --> 01:08:41,760
And then you go, oh that's interesting.
:
01:08:41,760 --> 01:08:42,480
So what what?
:
01:08:42,480 --> 01:08:45,200
You know what what else can it do?
:
01:08:45,200 --> 01:08:47,880
What does that bit do there?
Yeah. Just be polite and kind.
:
01:08:47,880 --> 01:08:49,520
Just be like, oh that's a, that's a
:
01:08:49,520 --> 01:08:51,960
sometimes they actually
might be interested in buying the product,
:
01:08:51,960 --> 01:08:53,960
but just testing you
because a lot of people
:
01:08:53,960 --> 01:08:55,800
you've got like hundreds
everyone's different.
:
01:08:55,800 --> 01:08:57,440
Everyone's got different ways
of being around it.
:
01:08:57,440 --> 01:09:00,800
I usually just have this conversation
with them myself.
:
01:09:01,040 --> 01:09:02,200
But some people are,
:
01:09:03,360 --> 01:09:04,240
especially when they're spending
:
01:09:04,240 --> 01:09:07,360
a lot of money, quite inquisitive,
which is fair enough, actually.
:
01:09:07,360 --> 01:09:07,880
Fair enough.
:
01:09:07,880 --> 01:09:10,760
And whatever you are offering you,
you've got to believe in that, right?
:
01:09:10,760 --> 01:09:14,000
Whether you are representing somebody else
or yourself especially.
:
01:09:14,160 --> 01:09:15,840
Right. You've got a bet on you, right?
:
01:09:15,840 --> 01:09:18,320
You know you are good,
you are worth it, right?
:
01:09:18,320 --> 01:09:19,000
And stuff like that.
:
01:09:19,000 --> 01:09:21,960
As soon as you have that doubt
in your mind, it will come across.
:
01:09:21,960 --> 01:09:26,160
People will notice that, oh, he's not 100%
sold on himself, so why would we?
:
01:09:26,200 --> 01:09:28,400
And if you and if you're
if you don't know what you do it,
:
01:09:28,400 --> 01:09:30,520
if you don't know the answer to a question
:
01:09:30,520 --> 01:09:33,480
either if you're working for a business,
say, oh, I don't know
:
01:09:33,480 --> 01:09:37,520
which I do sometimes, let's say they say,
oh, what's surprising, this?
:
01:09:37,560 --> 01:09:39,880
Oh, I don't know. Let me ask my price.
:
01:09:39,880 --> 01:09:40,640
Make it up a bit.
:
01:09:40,640 --> 01:09:42,960
Let me ask my pricing expert.
So I go over to the manager said,
:
01:09:44,320 --> 01:09:45,640
oh, I've just asked my pricing colleague.
:
01:09:45,640 --> 01:09:46,920
Oh he said it's that much okay.
:
01:09:46,920 --> 01:09:49,720
Or take it, you. Know, but it's way better
than just come up with something
:
01:09:49,720 --> 01:09:50,640
and then it's wrong.
:
01:09:50,640 --> 01:09:54,320
It's on a mat which like what I call it.
:
01:09:54,840 --> 01:09:55,920
How much is it?
:
01:09:55,920 --> 01:09:58,720
Well, let me go and ask my,
you know, just be confident with it.
:
01:09:58,720 --> 01:10:00,360
And that's the same way.
:
01:10:00,360 --> 01:10:02,080
Or even say, or we could do it like this.
:
01:10:02,080 --> 01:10:06,000
Say someone said to me,
for the media side of things.
:
01:10:06,040 --> 01:10:08,280
Oh, I, I don't really off the AI stuff.
:
01:10:08,280 --> 01:10:09,880
Oh, but we could do a bit of said.
:
01:10:09,880 --> 01:10:12,680
Yeah, yeah, I said,
I said I could do it if you want me to.
:
01:10:12,680 --> 01:10:15,120
I can teach myself how to do it. It's
not that hard.
:
01:10:15,120 --> 01:10:17,160
I mean, you can offer that
as an extra on like.
:
01:10:17,160 --> 01:10:19,320
Yeah, just be adaptable.
:
01:10:19,320 --> 01:10:22,320
And if people are buying into you,
they'll have, you know, if you're honest,
:
01:10:22,320 --> 01:10:25,280
they'll they won't mind. So.
:
01:10:25,280 --> 01:10:28,200
Has it ever happened to you that you say
yes, even though you feel like
:
01:10:28,200 --> 01:10:31,200
you should say no
because you are kind of scared or.
:
01:10:31,240 --> 01:10:33,680
Yeah, yeah, yeah, yeah, yeah, yeah,
it's part of a thing, isn't it?
:
01:10:33,680 --> 01:10:34,760
You know, it's how you grow.
:
01:10:34,760 --> 01:10:34,960
Yeah.
:
01:10:34,960 --> 01:10:39,880
I can't remember example of it would be
but I, I definitely have done it
:
01:10:39,880 --> 01:10:42,360
before where it's just I've said yes
and then
:
01:10:42,360 --> 01:10:45,320
I've had to get my colleagues to do it
because I had. To do it. Yeah.
:
01:10:45,320 --> 01:10:46,400
But that's, you know.
:
01:10:46,400 --> 01:10:48,160
I quite know for that within the business.
:
01:10:48,160 --> 01:10:49,640
I used to work with you.
:
01:10:49,640 --> 01:10:50,440
Not in a bad way.
:
01:10:50,440 --> 01:10:52,720
It's like, yeah. Oh, yeah,
we can do that. Yeah, yeah, yeah.
:
01:10:52,720 --> 01:10:55,200
I don't think there is anything wrong
with with that.
:
01:10:55,200 --> 01:10:57,120
As long as you just, you know,
pull it off.
:
01:10:57,120 --> 01:10:59,800
Basically as long as you manage
to, to deliver.
:
01:10:59,800 --> 01:11:00,880
Some people.
:
01:11:00,880 --> 01:11:04,280
I think it's a bit different
because I quite like the business I used
:
01:11:04,720 --> 01:11:05,560
forced to the family business.
:
01:11:05,560 --> 01:11:07,800
So I'd try a bit,
a bit more heart and soul into it. Yeah,
:
01:11:07,800 --> 01:11:11,560
but I usually Emily said, you used to say,
oh, I ever promised a bit more.
:
01:11:11,880 --> 01:11:13,480
I'd be like, I don't really ever promise.
:
01:11:13,480 --> 01:11:16,080
Because they'd be like, oh,
they're using us, and they're not using us
:
01:11:16,080 --> 01:11:19,080
because they spend
a couple hundred pounds.
:
01:11:19,880 --> 01:11:20,880
Maybe a bit down the line.
:
01:11:20,880 --> 01:11:21,720
Possibly.
:
01:11:21,720 --> 01:11:24,640
I said, if that is the case
that they have used us, then so be it.
:
01:11:24,640 --> 01:11:26,760
That's business.
People will do that to you.
:
01:11:26,760 --> 01:11:31,000
So yeah, be a bit switched on that
you're not possibly, giving away your
:
01:11:31,000 --> 01:11:32,080
services for free as well.
:
01:11:33,200 --> 01:11:34,640
And your knowledge for free.
:
01:11:34,640 --> 01:11:35,880
Yeah. Yeah.
:
01:11:35,880 --> 01:11:37,640
That's,
that's also what I've gone wrong as well.
:
01:11:37,640 --> 01:11:39,320
Anyway, the customer like the, the price
:
01:11:39,320 --> 01:11:41,040
of how much it costs us
and that sort of thing.
:
01:11:41,040 --> 01:11:42,880
I see
or they've come out and see my screen
:
01:11:42,880 --> 01:11:45,760
and I've left it open on my screen
and that sort of thing. Okay.
:
01:11:45,760 --> 01:11:48,560
It was great to have you on the show.
Thank you. Really appreciate it.
:
01:11:48,560 --> 01:11:51,440
Thank you. Thank you very much.
All the best. Thank you. Thank you.
