Building a Scalable Media Business Through Strategy, Livestreaming and Resilience | Darlington, GMT Media

How do you build a media company when technology keeps changing, clients keep saying no and the opportunity arrives before your business is ready to scale?

In this episode of The Upgrade Zone, Daniel Chrzastek speaks with Darlington, Founder of GMT Media, about his journey from Zimbabwe to South Africa, discovering audiovisual production and building a corporate media and livestreaming business in Cape Town.

They discuss entrepreneurship, hybrid events, business strategy, team building, rejection, mentorship and the technology behind professional live production.

In this episode

• How Darlington discovered videography and founded GMT Media

• Building a one-stop audiovisual service through specialist partners

• How livestreaming created new opportunities during the pandemic

• Turning corporate, church and family communication into recurring services

• Training more than 200 young people and building a flexible production team

• Why strategy and problem-solving can matter more than technical skill alone

• Using selected free projects to build trust, testimonials and a stronger portfolio

• The technology behind professional hybrid events and multistreaming

• Why media businesses must keep learning as technology changes

• Whether visibility matters more than highly polished content

The conversation covers:

• Multistreaming to several platforms at the same time

• Combining physical and virtual audiences

• Managing internet reliability and network latency

• Synchronising audio and video from different sources

• Working with SDI, HDMI and professional audio connections

• Adding graphics, presentations, adverts and other media to a live production

• Using OBS as an accessible starting point

• Moving to tools such as vMix for more advanced productions

• Using presentation software such as ProPresenter

• Following developments in AI-powered camera tracking and production automation

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